MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

1. feb
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
FULLSIX
THE EXPONENTIAL AGE
Quantitative analysis of the impact of digital
technology in 2015, and the consequences
and challenges for brands
YOUR BRAND NEEDS
TO ADAPT TO IT’S
OWN CHANGES

5. #02
BRAND KNOWLEDGE
INTERNET IS THE REAL
MASSIVE CHANNEL.
NO OTHER ALLOWS YOU
A SIMILAR REACH,
THINK BEYONG THE GRP.
#THE DRESS
Thursday 27th of February Internet explotes
with a debate about the color of a dress.
A global conversation which generates
16M visits to Buzzfeed in 6 hours

6. #03
BRAND INNOVATION
YOUR COMMUNICATIONS
NEED TO HAVE THE
SAME FUNCTION AS YOU
PRODUCT OR SERVICE
BEYOND THE WAVE
PLAYTOGETHER
A trailer (that you must see with your partner)
for the launch of a film about how to enrich
our relationships in a world which becomes
more individual every day

7. BEING THE FIRST
ONE ALWAYS HAS
THE REWARD OF
CURIOSITY FROM
THE USERS
CUERVO
MARGARITAS IN SPACE
To celebrate the National day of Margarita
(the cocktail), Cuervo creates the challenge
to prepare the first one in the space
#04
BRAND INNOVATION

8. #05
BRAND ACTIVATION
USE THE AUDIOVISUAL
POTENTIAL OF DIGITAL
SUPPORTS TO ACHIVE
THAT YOUR PIECES STOP
BEING “ADVERTISING”
VOLKSWAGEN
BLIND SPOT AD
To communicate their car’s dead angle
detector, Volkswagen developed a piece for
magazines for preview in tablet devices
that appeared out of nowhere

9. #06
BRAND ACTIVATION
CHALLENGE YOUR
USERS, PEOPLE LIKE TO
KNOW THEIR LIMITS AND
DISCOVER UNTIL WHERE
THEY ARE ABLE TO GO
HONDA
KEEP UP
The piece shows the new products and
innovations from the Japanese company, while it
challenges the viewers to go beyond in order to
improve, Honda´s philosophy since its creation

10. #07
BRAND PLATFORM
MAXIMISE THE
MILESTONES IN YOUR
CALENDAR TO
CONNECT WITH
YOUR TARGET
HUGGIES
BABY MAKING STATION
During Valentine’s day, and with the
intention to help couples to have more
babies, Huggies launches an online radio
broadcast which only plays love songs

11. #08
BRAND PLATFORM
FOR YOUR BRAND
ACTIVATIONS, WORK
WITH THE SERVICES
THAT YOUR USERS
ALREADY USE
WWF
TIGER CHALLENGE
Connect the web with your favorite running
application and compete against a tiger
with a GPS. If you lose you must do a
donation for its conservation

12. #09
BRAND DIALOGUE
WORK SO THAT YOUR
PRODUCT OR ACTIONS
ARE PART OF THE
CONTENT SHARED BY
YOUR USERS
THE LEGO MOVIE
THE OSCARS
During the Oscar’s ceremony there were given
some statuettes made out of Lego blocks.
A few selfies later, #LegoOscar was the
most important Trending Topic of the night

13. #10
BRAND DIALOGUE
IF YOUR MESSAGE
REALLY CONNECTS
WITH YOUR USERS,
THEY WILL EXPAND
IT FOR YOU
GLAAD / GMHC
CELIBACY CHALLENGE
American FDA has stopped their veto to donate
blood to gays and bisexuals. However, they still
need to follow some additional requirement
such as being one year without practicing sex

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. feb
15