MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

1. nov
15

2. ?
The FullSIX team compiles every month the most
impressive digital communication contents
Specially thought to inspire
and share conclusions

3. Insights, data and trends;
knowledge to be able to
question and build
Innovation in technology,
strategy, media, message
and execution
Stories and experiences
created to connect
brands with people
Owned spaces where
brands interact with
their target
Conversation and content
created and thought to be
consumed and shared

4. #01
BRAND KNOWLEDGE
WHAT MATTERS IS
THE KIND OF CONTENT
NOT THE DEVICE
WHERE IT IS SEEN
YOUTUBE VS
TELEVISIÓN
According to a study done in
UK, teenagers between 12
and 15 years old, prefer
YouTube content to TV’s

5. #02
BRAND KNOWLEDGE
EMAIL
MARKETING
3 out of 4 e-mails
sent are read from
mobile devices
ADAPT YOUR
ACTIONS TO YOUR
USERS’ REALITY

6. #03
BRAND INNOVATION
DIGITALIZE THE
EXPERIENCE TO
TURN IT INTO A
STORY
COCA-COLA
WISH IN A BOTTLE
Coca-Cola creates a special edition of
bottles and connects them to drones
equipped with fireworks. Every time a
bottle is opened, a falling star appears

7. USE YOUR SPONSORSHIPS
TO IMPROVE THE
EXPERIENCE WITH YOUR
BRAND OR PRODUCT?
GOOGLE
CHOOSE YOUR SIDE
Do you prefer the dark or bright side
of the force? google lets you choose
and from that moment, all the tools
will have a tough of your choice
#04
BRAND INNOVATION

8. ADAPT YOUR
COMMUNICATIONS
TO THE CONTEXT
WHERE THEY WILL
BE DEVELOPED
EMIRATES
BENFICA SAFETY VIDEO
The airline seized their
condition as Benfica’s sponsors
to create a security demo
looking for the fans complicity
#05
BRAND ACTIVATION

9. TURN A PRODUCT
TRIAL INTO
SOMETHING
RELEVANT
VOLVO TRUCKS
LOOK WHO’S DRIVING
To prove the durability of the new lorry
of the brand, it will be tested bu Sophie
a 4 year old child that will have to drive
it through a track full of obstacles
#06
BRAND ACTIVATION

10. #07
BRAND PLATFORM
GET YOUR USERS
BE AN ACTIVE
PART OF YOUR
COMMUNICATION
XBOX
SURVIVAL OF THE GRITIEST
For the “Rise of the tomb Raider’s
launch, Xbox “hangs” 8 fans in an
OOH piece, exposed to climate
conditions chosen by user’s votes

11. YOUR COMMUNICATION
MUST BE A PART OF
YOUR PRODUCT
LOUIS XIII
100 YEARS MOVIE
A movie directed by Robert Rodriguez and
whose main character is John Malkovich, that is
about how will the world be in a 100 years’
time, and that it won’t be seen until 2115
#08
BRAND PLATFORM

12. GET YOUR
BRAND / PRODUCT
TO BE IN YOUR
USER’S DAILY LIFE
DUREX
#CONDOMEMOJI
In AIDS international day,
Durex launches a
campaign in Social Media
to get a condom emoji
#09
BRAND DIALOGUE

13. DON’T SELL YOUR
PRODUCT, SELL YOUR
BRAND CONNECTED
TO USER’S DESIRES
ANDES
#REGATEADORES
The beer company gives their consumers
a group of bargainers, to help them to
take advantage of their negotiations, for
example with their girlfriends
#10
BRAND DIALOGUE

14. WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE ARE
the largest digital communication
group in Europe [+1000 people],
and a team of 70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES

15. nov
15