FutureM 2013 session with Digital Marketing NOW Speakers: Gregg Fraley Co-Founder and Principal, KILN Tom Shapiro CEO, Digital Marketing NOW Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.

1. SESSION PARTNER
Hot Digital Marketing
Trends 2014 vs. 2024
VISIONARY SPONSORS
#FutureM
@DigitalMN
INNOVATOR SPONSORS
@ To m S h a p i r o

5. Paradigm Shifts
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6. Predictive & Adaptive Marketing
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7. Omnichannel Marketing
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

8. “Digital” is Going Away
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9. The Click is Going Away
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

10. Growth Hacker Marketing
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

11. Radical Transparency
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

12. Screens
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13. Screens Everywhere
Source: Corning, A Day Made of Glass 2

14. Platform-Agnostic
Consumers
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

15. Design
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16. Design as a
Strategic Weapon

17. Invisible Design

18. Advertising
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19. Advertising
Everywhere
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

20. Media Fragmentation
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21. Purpose-Driven
Marketing
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22. Focusing on the Why
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23. Mobile
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24. Mobile as the New Hub
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25. The Mobile Only User
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

26. Video
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27. Video Growth
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28. Facebook & Twitter
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29. Facebook & Twitter
Monetization
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30. Real-Time
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31. Software is
EATING Marketing
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

32. Real-Time Bidding
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

33. Real-Time Social
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34. Mash-Ups
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35. PR, SEO & Social Mash-up
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36. Paid Search & Display Mash-up
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37. Social & Mobile Mash-up
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38. Content
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39. Transmedia Storytelling
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

40. International
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41. International Growth
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42. 360 Marketing
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43. Sensory Exploration
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

44. Summary of Trends
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45.  Predictive & Adaptive Marketing
 Omnichannel Marketing
 The Mobile Only User
 Video Growth
 “Digital” is Going Away
 Facebook & Twitter Monetization
 The Click is Going Away
 Software is EATING Marketing
 Growth Hacker Marketing
 Radical Transparency
 Screens Everywhere
 Platform-Agnostic
Consumers
 Design as a Strategic
Weapon
 Invisible Design
 Advertising Everywhere
 Media Fragmentation
 Focusing on the Why
 Mobile as the Hub
Copyright 2013 by Digital Marketing NOW. All rights reserved.
 Real-Time Bidding
 Real-Time Social
 PR, SEO &
Social Mashup
 Paid Search &
Display Mashup
 Social &
Mobile Mashup
 Transmedia Storytelling
 International Growth
 Sensory Exploration

46. Capitalizing on the
Trends
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47. Holistic Analytics
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Copyright 2013 by Digital Marketing NOW. All rights reserved.

49. Copyright 2013 by Digital Marketing NOW. All rights reserved.
Tom Shapiro
ts@DigitalMarketingNOW.com
781.866.2277
@DigitalMN
@TomShapiro