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Smart TV 2013
- 2. +
- 6. Smart TV Ads • Omni channel ads • Branded content leading the way • Chris Gorell Barnes, CEO of Adjust Your Set said, “The rapid uptake of connected TVs should warrant serious consideration from brands on the potential opportunities available”. In fact, Gorell Barnes believes brands could even play a part in driving the market, arguing they have a “responsibility to create compelling content to persuade the audience.”
- 7. Branded Content • Marks & Spencer became the first British retailer to develop an application for Samsung Smart TV • Lifestyle content • "We're continually exploring innovative, new ways to engage and interact with our customers.”
- 10. Smart TV Winners • 60 percent use them for over-the-top streaming video services • Global social TV market estimated to be worth $256bn by 2017
- 12. Smart TV in 3D • 3D branded advertising tipped to go mainstream • Offers brands opportunities for innovation, creativity, excited branded content and entertainment for promotion • YouTube, home of viral advertising, has a 3D engine built into its playback platform • Increased user interest in 3D delivers many more views over 2D • Increase in 3D films means more technology becoming available for the home
- 13. Smart TV of the future
- 14. Smarter TVs • By 2017, 82% of British households will own a smart TV (Informa, 2012) • Voice / motion control • Better interfaces and UX • Personalized advertising via omni-channels • Sophisticated two way communications with smart devices (or ‘second screens’)
- 15. What smart TV might look in a few years time… http://www.youtube.com/watch?feature=player_embedded&v= NwRqLbqcYdU#!
- 16. Thank you
Editor's Notes
- What is Smart TV? Essentially it is the TV plus the Internet or “the integration of television and the internet” or ‘Connected TV’
- 25% of TVs sold 2012 were Smart.Predicted 82% will be in British households by 2017 (Informa, 2012) http://www.informa.com/
- We are working with Samsung (talk about this partnership?)Switch on your Smart TV…what would you see?
- More akin to a mobile homescreen than a TV, an array of apps, features, services, sites and channels and social integration.
- Omni channel ads; new touch points to connect with consumers means a campaign can live across billboard, in-store, app and Smart TV with integration and social optimization keyBranded content can push innovation in marketing via smart TVs. Are brands the key to Smart TV taking off?
- Where once branded content was targeted to those ‘online’ (YouTube being the biggest) Smart TVs now offer the chance for brands to create content that will be seen on a bigger screen, and away from the noise of the Internet at large.M&S, which announced in January that it was launching an App that would allow it to deliver content via Samsung smart TVs. Developed by Adjust Your Set, the App includes branded M&S video content ranging from advice, trends, how-to tools and buying guides across its food, non-food and fashion. Explaining the move via the AYS website, SienneVeit, head of mobile, research and development for new channels at M&S, said: “This is an opportunity for M&S and for Samsung to learn more about what consumers do with connected TV content. We’re seeing more customers shopping from the comfort of their sofa, and there is absolutely a relationship between TV & retail.”
- App is all about lifestyle and aspirational living e.g. how to select the perfect wine rather than explicitlyselliong M&S products but perhaps misses a trick as doesn’t offer any shopping commerce facility, but positions them as innovators on new platforms…http://www.gizmodo.co.uk/2012/02/ms-builds-lifestyle-app-for-samsung-smart-tvs/
- Definition:’Social Television’ is aterm for technology that supports communication and social interaction in either the context of watching television, or related to TV contentWiki: “Social television systems can for example integrate voice communication, text chat, presence and context awareness, TV recommendations, ratings, or video-conferencing with the TV content either directly on the screen or by using ancillary devices.”Social TV on a Smart TV means wathcing TV can integrate with your social networks without a second screen, see what people’s opinions are while watching programmes and interact with shows without going to another screen.Brands can target social shows (e.g. Strictly finals) via Smart TV apps or traget second screen users who are generally younger (called ‘Lean-forward’ viewers) who use smartphones, laptops and tablets as second screens
- http://blog.creamglobal.com/right_brain_left_brain/2013/02/to-3d-or-not-to-3d-that-is-the-question.html
- What are Smart TVs needing to improve on? http://blogs.informatandm.com/6451/smart-tv-today-dumb-tv-tomorrow-strong-smart-tv-sales-mask-the-uncomfortable-truth/forecasting figures for Smart TV penetrationhttp://www.feedly.com/home#subscription/feed/http://feeds.feedburner.com/futureoftvhttp://www.telecomstechnews.com/news/2012/dec/03/how-will-smart-tv-experience-evolve-2013/
- Play video: http://www.youtube.com/watch?feature=player_embedded&v=NwRqLbqcYdU#!