This document provides strategies for increasing engagement on Twitter through growing followers, creating compelling content, and leveraging hashtags and contests. Some key recommendations include following other users and their followers to expand one's network, focusing on timeless rather than news content that educates or entertains, using hashtags sparingly in tweets, and running contests to engage followers through questions and sweepstakes. Advertising options like promoted accounts and tweets can also help get content in front of new potential followers.

1. TwitterStrategyfor
G1OBALS.org
Source: http://www.jeffbullas.com/

5. http://www.jeffbullas.com/2013/03/26/40-ways-to-increase-your-twitter-followers-plus-infographic/

6. How to increaseaudience
• Follow followers
• Follow the big names and their
followers (20-40 people at a time)
• “Clean up” e.g. people that don’t
follow you back
• Retweets/ Replies/ Hashtags

7. Keys to twittersuccess
• Timeless content rather than news
• Inform, educate, inspire or entertain
• Tweet multimedia (pics, videos, slideshare etc)
• Automate where appropriate
(tweepi, socialoomph, twitterfeed)
• Tweet links to content on other social networks
• Tweet consistently
• Prominent twitter sharing function on blog
• Tweet during busy hours: 8am to 7pm
• Keep tweets short and snappy

8. Compellingheadlines
• Get what you want (eg. “The secret to cheap
airline travel”)
• Predictions about the future
• Pains (eg. “Get rid of...”)
• Fact & Fiction (eg. “5 common
misconceptions about ...”)
• How to/ Tricks of the trade
• Best/ worst
• Lists (eg. “10 things you should know
about...”)

12. http://www.jeffbullas.com/2013/07/08/how-to-get-more-retweets-on-twitter/

13. Hashtags
• No more than three # per tweet
• Use general topics like
#SocialMedia #Travel etc.
• Don’t make Tweets unreadable
• Don’t start Tweets with #

14. AdvertisingOptions
• Promoted account
– Featured in search results
– Appears in “who to follow” section
• Promoted tweet
– Search results and user timelines
– Priced on Cost-per-Engagement
basis
– Interest targeting

15. Types of Contests
• Q&A #: most creative answer wins
• Q&A #: fastest (correct) answer
wins
• Sweepstakes (randomly
chosen, retweet and/or follow to
win)
• Photo contest