A fortnightly newsletter covering developments in the Chinese media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.

1. China Media Monitor
| Newsletter on the Chinese media industry | Issue No. 1, Published 17th April 2009 | Published by Heernet Ventures Limited (heernet.com) |
News
Government keen for publishing sector to commercialise in the medium term
Pearson acquires China unit of Carlyle Group's Wall Street Institute
56.com and Hunantv.com form strategic partnership
Latest Chinese online gaming statistics
China Television Media declared its annual financial results for the year 2008
Vision China’s CFO steps down
China Mobile plans to invest CNY 70 billion in rural telecoms network
Social network website, WangYou.com granted online video broadcasting license
Sing Tao News Corporation publishes 2008 results
China Broadband completes acquisition of AdNet China
Alibaba entered into strategic partnership with US business information website, Jigsaw
Data
Share price performance
Deal sheet (January – March 09)
Newspaper market analysis
Chinese media market coverage
Heernet Ventures publishes this newsletter as part of its research coverage of the Chinese media industry. You can access more research
on the Chinese media industry from our research website at G2Mi.com.
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For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on harjinder@heernet.com.
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2. China Media Monitor
News
Government keen for publishing sector to NetEase continued to be the leading two game companies,
commercialise in the medium term with market shares of 16.5% and 11.5% respectively in
Date 7 April, 2009 2008.
China’s publishing regulator, General Administration of
Press and Publications (GAPP) has announced that the
56.com and HunanTV.com form strategic
government is willing to end the effective state monopoly
partnership
over key areas of publising and is keen to encourage some
private sector investment. At present, the 300 or so private Date 14 April, 2009
publishers in China manage to operate through working The online video website, 56.com and the broadcasting
within a tight regulatory regime - which usually requires group, Hunan Satellite Television have formed a partnership
them to act as sub-contractors for state publishing to create a Hunan TV section on the 56.com website and
companies or in some cases (e.g. Penguin Books) received also to work closely on online video monetisation. The
permission to distribute books. In future, the government partnership is a renewal of a working agreement that was
will consider allowing private sector companies to acquire a signed in 2008.
minority stake in state-owned publishers. It is alos keen for
consolidation among China’s state-owned publishers in
order to see the emergence of a handful of well-capitalised, Vision China’s CFO will step down
large publishing groups. Date 12 April, 2009
VisionChina Media, one of China's largest digital signage
companies announced that Ms. Dina Liu will step down as
Pearson acquires China unit of Carlyle's Wall
Street Institute Chief Financial Officer of the Company. The company has
not yet appointed a successor.
Date 15 April, 2009
The UK-based educational publisher, Pearson Group PLC
acquired the Chinese subsidiary of the language teaching China Television Media declared its annual
comnpany, Wall Street English for US$145 million. Wall financial results for the year 2008
Street Institute's Chinese unit, Wall Street English, teaches
Date 13 April, 2009
35,000 students at 39 training centers in 7 Chinese cities.
The business is owned by the private equity investor, The Shanghai-based television production and advertising
Carlyle Group (Carlyle first invested in Wall Street Institute company, China Television Media announced its annual
in 2004). Pearson Group has a strong presence in a wide results for the year ended December 2008. The company
range of educational sectors; in addition it UK based one of increased revenues by 24.6% to CNY992 million but net
the leading International media company which engaged in profits declined by 10.4% to CNY 67.9 million.
education, business and consumer publishing.
China Mobile plans to increase investment in
mobile networks in rural areas.
Tencent becomes third largest online gaming
company in China Date 09 April, 2009
Date 13 April, 2009 The leading Chinese mobile operator, China Mobile has
Chinese online gaming website Tencent surpassed Giant announced plans to invest CNY 70 billion (over the next 3
Interactive to become China's third-largest online game years) to establish 2.5G telecom networks in
company by revenue in 2008 (Source: iResearch). Tencent underdeveloped rural areas in China.
had an 11% share of China's online gaming market in 2008.
Giant Interactive which ranked third in 2007 dropped to fifth
in 2008 with a market share of 7.8%. Shanda Interactive and
© Heernet Ventures Limited. All Rights Reserved

3. China Media Monitor
Social media website WangYou.com has received
an online video broadcasting license
China Broadband completes acquisition of AdNet
Date 08 April, 2009 China
WangYou Media, a leading youth-focused social media Date 07 April, 2009
website has received approval for an online video China Broadband, a provider of cable broadband services
broadcasting license from the media regulator, State and publisher of programme guides in the Shandong
Administration of Radio, Film and Television (SARFT). Province announced that it has completed its acquisition of
AdNet Media Technologies Co., Ltd., a Beijing-based
company delivering multimedia advertising content to
Sing Tao News publishes full year results for 2008
internet cafés throughout China.
Date 08 April, 2009
Sing Tao News Corporation announced its annual financial
results for the year ended December 2008.The company Alibaba enteres into strategic partnership with
generated total revenues of HK$2.4 billion, an annual Jigsaw
increase of 7.9%. It generated net loss of HK$142.0 million Date 06 April, 2009
compare to net profit of HK$ 159.6 million in 2007. Sing The Chinese ecommerce website, Alibaba signed a
Tao News Corporation is a Hong Kong-based media partnership with Jigsaw, a US-based website which carries
company active in newspapers, magazines, media services information on over 12 million business contacts and 2
and recruitment. million companies. Alibaba.com has over 36 million users
seeking business opportunities; in future, they will be able to
search through business contacts and information on the
jigsaw website.
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4. China Media Monitor
Share Price data
Company name Reuters Bloomberg Currency Current % Change
Code Code price
1 week 1 mth 6 mth 12 mth
Diversified Media
Sing Tao News Corporation Limited 1105.HK 1105:HK HK$ 0.34 6.25% 9.68% -34.62% -70.94%
TOM Group 2383.HK 2383:HK HK$ 0.37 4.29% -1.35% 21.67% -25.51%
Broadcasting
Hunan TV & Broadcast Intermediary 000917.SZ 000917:CH CNY 16.85 -5.75% 15.14% 41.73% 6.63%
Phoenix Satellite Television Holdings 2008.HK 2008:HKG HK$ 0.91 13.75% 24.66% 18.18% -14.95%
Shaanxi Broadcast & TV Network 600831.SS 600831:SHH CNY 9.88 7.74% 20.05% 69.18% -10.33%
Publishing
Media Chinese International 0685.HK 685:HK HK$ 1.2 9.09% -2.44% -1.64% -38.78%
Next Media Limited 0282.HK 282:HKG HK$ 1.05 15.38% 29.63% -40.00% -66.13%
Internet
Baidu BIDU.O BIDU:US US$ 196 7.36% 13.54% -13.72% -32.02%
Alibaba 1688.HK 1688:HK HK$ 8.47 6.27% 9.57% 76.46% -37.72%
i-Cable Communications 1097.HK 1097:HK HK$ 0.58 3.57% -1.69% -9.38% -50.00%
Shanda Interactive Entertainment Ltd SNDA.O SNDA:US US$ 50.02 10.98% 37.76% 93.28% 89.18%
Sina Corporation SINA.O SINA:US US$ 26.98 5.97% 28.35% -14.43% -25.30%
Sohu.com Inc. SOHU.O SOHU:US US$ 49.31 7.10% 1.82% -0.24% -1.32%
Tencent Holdings Limited 0700.HK 700:HK HK$ 64.3 4.05% 18.20% 20.98% 36.52%
Online Gaming
China Mass Media International
Advertising Corporation CMM.P CMM:US US$ 2.48 32.98% 37.78% -45.49% -87.60%
Giant Interactive group Inc GA.N GA:US US$ 7.53 3.51% 2.31% 24.26% -41.03%
Kingsoft Corporation Limited 3888.HK 3888:HK HK$ 3.43 5.86% 26.10% 89.50% 20.25%
NetDragon Websoft Inc. 0777.HK 777:HK HK$ 4.52 8.65% 32.94% 48.20% -52.92%
Outdoor Advertising
Clear Media 0100.HK 100:HK HK$ 1.98 0.10% 24.53% -19.18% -71.67%
VisionChina Media VISN.O VISN:US US$ 5.85 -2.01% 12.50% -48.23% -53.27%
© Heernet Ventures Limited. All Rights Reserved

5. China Media Monitor
Deal Sheet
A summary of key deals and joint ventures over the previous 3 month period.
Date Sub Sector Investor Investee Terms Details
Mar-09 Newspapers Next Media (China) Apple Daily HK$4.7million Apple Daily Publications publishes newspapers in Taiwan.
Publications (0.5% stake) Next Media is a magazine publisher active in both Taiwan and
(Taiwan) Hong Kong.
Mar-09 Newspapers JP Morgan, Deutsche SCMP Group HK$382.5 The three banks acquired 4.8% stake each South China
Bank and Bank of East (14.4% stake) Morning Post from Kerry Media.
Asia (China)
Mar-09 Internet Zhejiang NetSun Co Ltd China CNY 10million Zhejiang NetSun Co Ltd set up a joint venture with the
(China) Telecom Corp wireless operator China Telecom to help boost Internet usage
Ltd in Zhejiang Province.
Mar-09 Mobile Internet Nokia Growth Partners KongZhong US$6.8 million KongZhong Corporation operates three mobile Internet sites:
(Finland) Corporation (plus Kong.net; Ko.cn; and cn.NBA.com, It also designs and build
warrants) third party mobile applications. KongZhong trades on Nasdaq
(ADS)
Feb-09 Newspapers MIH China (Hong Kong. ADPG Media 63% stake MIH China is a Hong Kong-based media company and owns
Investment via a Group 67% of the joint ventures (the remainder is owned by ADPG
Mauritius-based entity) Media).
Anhui-based ADPG Media Group publishes 13 newspapers
and magazines. The new joint venture will be responsible for
ADPG’s printing, advertising and distribution activities.
Feb-09 Mobile content Telstra Corporation Ltd China M, AS$300 The Australian-based telecoms operator, Telstra has acquired
(Australia) Sharp Point million (67% majority stakes in two Chinese mobile and Internet companies.
stakes) The companies are China M (a mobile content provider) and
Sharp Point (a service provider to China Mobile's music
platform).
Jan-09 Broadband Shandong Radio & Music Review 100% Shandong Radio & Broadcasting Newspaper Group acquired
Broadcasting Newspaper and Korean two regional magazines, Music Review and Korean Drama.
Group (China Broadband Drama
Inc)
Jan-09 Advertising China Youth Media Xinhua Sports n.a. China Youth Media’s subsidiaries (Youth Media Hong Kong
(China) & and Youth Media Beijing) entered into a joint venture
Entertainment with Xinhua Sports & Entertainment. The joint ventures will
market and develop an ad sales offering for the Campus
Network.
Jan-09 Animation Hangzhou Culture, Radio Zhejiang n.a. Hangzhou Culture, Radio and Television Group established a
and Television Group Zhongnan joint venture with Zhejiang Zhongnan Construction Group to
(China) Construction create and distribute animated content. Zhejiang Zhongnan
Group Construction Group had previously been involved in interior
decorations and furnishings.
Jan-09 Mobile media Highland Capital VIVAME US$10 VIVAME Technology Co. Ltd (“VIVA”) received US$ 10 million
Partners (France) plus Technology from venture capital firms Highland Capital Partners, Ventech,
others Co. Ltd and Tian Suoning.
VIVA is active in mobile media.
© Heernet Ventures Limited. All Rights Reserved

6. China Media Monitor
Data
Newspaper sales data
The latest official data on newspaper sales indicate a decline of 8% in sales over the year to February 2009. The historical
trend has largely been positive, with newspapers printed achieving annual growth of between 4%-6% since the mid-1990s.
Newspaper adspend has also grown strongly over the same period – achieving 18% CAGR from 1996 to 2003.
Newspapers sold (Feb 08 – Feb 09)
1,450
1,393 1,392
1,400 1,381
1,364 1,372 1,367
Number of newspapers sold (millions)
1,338 1,343 1,342
1,350 1,326
1,310
1,300
1,256
1,250
1,217
1,200
1,150
1,100
1,050
1,000
Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09
Newspapers printed (number of copies, 1990-2006)
14%
12%
% change in newspapers printed
10%
8%
6%
4%
2%
0%
-2%
-4%
-6%
1990 1992 1994 1996 1998 2000 2002 2004 2006
Source: National Bureau of Statistics, Beijing. Adspend estimates from Zenith Optimedia
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7. China Media Monitor
Published by:
Heernet ventures limited
London UK
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