7. @demandgenglobal
|
@demandgendave
Look
at
the
words
and
SAY
THE
COLOR
YOU
SEE
for
each
word:
RED
WHITE
GREEN
BLUE
BLACK
GREEN
RED
BROWN
WHITE
BLUE
RED
WHITE
GREEN
BLUE
BLACK
GREEN
RED
BROWN
WHITE
BLUE
BLACK
BLUE
WHITE
BROWN
RED
19. @demandgenglobal
|
@demandgendave
The
DemandGen
Framework™
A
holis9c
model
for
engaging
prospects
and
clients.
Customer
Expansion
Customer
AcquisiIon
Inquiry
Marke9ng
Qualified
Lead
Sales
Accepted
Lead
Opportunity
Customer
Client
Adopter
Advocate
Loyalist
Customer
Nurturing
Lead
Nurturing
20. @demandgenglobal
|
@demandgendave
• Segment
• Goal
• Content
• Timing
• Measurement
Step
1:
Dra]
a
Lead
Nurture
Project
Brief
It’s
A:
Simple
Guide
Containing
The
Messages
21. @demandgenglobal
|
@demandgendave
Step
2:
Plan
Your
Content
(pain,
gain,
claims)
Suspect
Touch
1
• Pain
message:
Entering
expense
data
into
spreadsheets
sucks
Suspect
Touch
2
• Pain
message:
Tracking
paper
receipts
is
a
hassle
Suspect
Touch
3
• Pain
message:
Gedng
reimbursed
is
slow
Call
to
Ac9on:
Download
Asset
Used:
5
Reasons
Why
A
Spreadsheet
is
a
Horrible
Way
to
Create
&
Submit
Expenses
32. @demandgenglobal
|
@demandgendave
You
can
learn
more
on:
-‐ Marke9ng
Automa9on
-‐ CRM
-‐ Sales
&
Marke9ng
Alignment
-‐ Demand
Funnel
-‐ Lead
Nurturing
-‐ Lead
Scoring
-‐ Measurement
Free
copies
available
here
or
at:
www.ManufacturingDemand.com
33. @demandgenglobal
|
@demandgendave
8
Key
Takeaways
ü Know
thy
customer’s
pain,
the
gains,
and
your
claims
ü Create
engaging
and
purposeful
content
ü Trigger
the
brains
6
s9muli
with
Neuromarke9ng
ü Follow
the
6
steps
to
great
nurturing
ü Nurture
the
upper
funnel,
lower
funnel,
and
recycle
ü Be
agile:
plan,
pilot,
perfect
ü Measure
against
goals
ü gethelp@demandgen.com
34. @demandgenglobal
|
@demandgendave
DemandGen
Interna9onal,
Inc.
David
Lewis
–
CEO
david@demandgen.com
@demandgendave
www.demandgen.com
www.manufacturingdemand.com
I’d
love
to
hear
from
you!