This document discusses building a world-class engagement model for marketing automation. It notes that marketing and sales are under pressure to justify spending and that the handoff between the two is often broken. As a result, sales reps may not follow up on leads, be unprepared for meetings, or waste time reinventing materials. It then presents a model for a day in the life of a sales rep that is more efficient through tools like digital postcards and immediate follow-up proposals. Case studies show how sales enablement solutions can help engage prospects sooner, convert more leads, and accelerate opportunities. The goal is to create a sales enablement model that improves lead conversion and deal acceleration.