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Andrew
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Content4Demand
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Editor,
Demand
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15. 3 CONSIDERATIONS WHEN USING INTERACTIVE CONTENT
ü Use interactive content at the right time.
ü Step up social amplification.
ü Measure beyond clicks.
18. INTERACTIVE CONTENT WITH A PURPOSE
Middle: Interactive White Papers,
White Board Videos, Checklists,
Q&As, Briefs, Case Studies,
Assessments
Bottom: Checklists, Q&As, Briefs,
Case Studies, Testimonials,
Solution Builders/Finders,
Configurators, Assessments, ROI
Calculators
Top: Interactive E-Books,
Interactive Infographics, Quizzes,
Surveys, Infographics, Motion
Graphics, White Papers, Guides,
Blogs, Newsletters
19. 3 CONSIDERATIONS WHEN USING INTERACTIVE CONTENT
ü Use interactive content at the right time.
ü Step up social amplification.
ü Measure beyond clicks.
23. 3 CONSIDERATIONS WHEN USING INTERACTIVE CONTENT
ü Use interactive content at the right time.
ü Step up social amplification.
ü Measure beyond clicks.