2014 Holiday Connected Consumer Series presented by MicroStrategy #HolidayCCS

1. Embrace
The
Mobile
Retail
Store
Of
The
Future…Now!
Presented by Sponsored by

2. About
Holiday
CCS
2014
ü 7 Webinars, 4 Days
ü Sessions covering Store
Ops, X-Channel, Loyalty,
Big Data & more
#HolidayCCS
ü Featuring industry
analysts and consultants
ü Free for Retail executives
ccs.retailtouchpoints.com/holiday-2014

3. Follow
The
Webcast
On
Twi=er
#HolidayCCS
#HolidayCCS
@ConnectConsumer
@RTouchPoints

4. About
Retail
TouchPoints
ü Launched in 2007
ü More than 28,000 subscribers
ü Provide executives with relevant,
insightful content
ü Free Resources such as White
Papers, E-book, Webinars,
Research and Podcasts
www.RetailTouchPoints.com
#HolidayCCS

5. #HolidayCCS
BrightTALK

6. Today’s
Panelists
Gary Schwartz
President,
Impact Mobile
#HolidayCCS
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Eileen Kolev
Retail Program Manager,
MicroStrategy

7. TURNING YOUR STORE INTO AN APP
©
Dr.
Theodor
Seuss
Geisel

11. We
have
over
10
billion
connected
objects
in
the
world
.
.
.
by
2020,
this
is
set
to
rise
to
50
billion.

16. Retail StoreConsumer
Wireless RouterSocial WiFi

17. No
barriers.
No
addiRonal
costs

18. 2. ADVERTISING
Provides an advertising
destination for brands.
5. OFFER NETWORK
Work with partners to
deliver offers, incentives
to drive conversion.
SOCIAL WIFI
Provide login page for
shoppers to connect to
the internet
1. MEASUREMENT
Measures anonymous
shopper traffic around
and in your store.
3. AFFINITY OPT-IN
Turns the anonymous
shopper into a known
profile
4. NETWORK
Communicate directly
to proximal shopper
based on profile.

20. gary@impactmobile.com
TwiBer
@impulseeconomy
www.TheImpulseEconomy.com

21. MicroStrategy Retail Solutions!
Click to add subtitle
Mobile apps are transforming the way retailers operate and engage with customers.

22. MicroStrategy is a Leader in Retail and Mobile!
22
Leading retailers across
the globe rely on us
#1 retail software vendor and
mobile app award winner
Ranked #1:
• Overall Retail Software Providers
•
Large Vendor Leaders
• Broad Suite Vendors
• Vendors for Tier One Retailers
Lowe’s “mobileDart” app
•
RIS News Mobile App of the Year Winner
•
Retail Touchpoints Mobile Store Ops Award Winner
The Container Store’s “The Score” app
•
Retail Touchpoints Mobile Store Ops Award Winner
GUCCI’s Store Manager & Store Associate apps
•
RETA 2014 Award for Best In-Store Solution

23. Solutions for all your retail applications !
Transforming the way retailers operate and engage with customers.
23
MicroStrategy Analytics
Big data analytics, monitoring, and reporting on mobile or web apps. Available in the cloud or on-premises.
Store Operations! Store Audits!
Merchandising
Customer Insight
Loss Prevention! Executive Overview!
Or
On-Premises
MobileOr
Web
Cloud

24. Solutions for Store Managers!
Keep store managers on the selling floor
to maximize revenues, reduce stockouts,
and improve promotion execution.
24
Payroll Planning
Store Performance
Promotion Management
Low Inventory Alerts
Associate Productivity
Peer Store Comparisons
App Solution Examples:!
• Key Sales and Product Info
• Staff Scheduling & Performance
• Promotion Management
• Peer Store Comparisons
• Training & Corporate Communications

25. 25
Free up managers to focus on customers and driving sales!
Provide store managers with a one-stop shop for all their information needs.

26. Improve associate productivity!
Use mobile apps to work more effectively and efficiently.
26
Performance Evaluations
Peer Scorecard
SPIFF Tracking
Product Information
Human Resources
App Solution Examples:!
• Training
• Task-driven alerts
• Human Resources
• Work Scheduling
• SPIFF Sign-up and Tracking
• Gamificiation

27. Provide associate incentives!
Make apps fun to use.
27

28. Better engage with and retain customers!
Arm store personnel with clienteling and assisted selling apps to deliver a personalized,
superior customer shopping experience.
Customer Buying Trends! Customers In-Store! Current Promotions! Item Feedback! Virtual Closet! Item Location!
28
App Solution Examples:
• Customer Insight
• Product Catalog
• Guided Selling
• Inventory Location and Reservation
• Feedback Driven Recommendations

29. View current promotions, customer info, & hot sellers!
29

30. Provide personalized recommendations and customer service!
30

31. Access product info and gather customer feedback!
31

32. Proven!
Hear what our customers have to say.
32
Gucci demonstrates their use of MicroStrategy Mobile to
deliver a superior shopping experience to their customers at
MicroStrategy World 2014, Las Vegas.
“While at MicroStrategy World in Miami, traveling from the
conference to the airport, we made a pact that we are
going to take our reporting from desktop to mobile. We
decided we are not going to build any more applications for
the desktop. We are going mobile.”
- John Thrailkill, VP of Store Systems & Business Development
“Every day, our team leaders require updated sales
and operations information for their stores. Our
iPhone app, built on MicroStrategy Mobile, delivers
that, and also empowers our team leaders to run
their stores more effectively and provide superior
customer service every step of the way.”
- Global IT Director of Purchasing & Report Systems
“We knew there had to be a better way to do our daily
store analysis other than by hand, but we needed a
partner with the right expertise to show us what was
possible. Thanks to the MicroStrategy platform, our store
managers have access to the sales data they need, from
anywhere at any time, empowering them to make vital
strategy decisions on the fly. The savings have been
considerable.”
- Ryan Boone, Manager of BI Architecture

33. MicroStrategy
Our Offer to You
30 days free MicroStrategy Mobile software
30 days free Amazon Redshift (EDW Service)
A MicroStrategy consultant for free to help build your app
Learn more at microstrategy.com/AWS

34. #HolidayCCS
Q&A

35. Q&A
Gary Schwartz
President,
Impact Mobile
#HolidayCCS
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Eileen Kolev
Retail Program Manager,
MicroStrategy

36. Thank
You
For
Joining
Us
#HolidayCCS
The next session in this series…
Freedom
from
IT:
How
to
Give
Power
Back
To
MarkeLng
&
Merchandising
Teams
12PM
ET
/
9AM
PT
ccs.retailtouchpoints.com/holiday-2014