2014 Holiday Connected Consumer Series session sponsored by Mozu #HolidayCCS

1. Freedom
from
IT:
How
to
Give
Power
Back
To
Marke8ng
&
Merchandising
Teams
Presented by Sponsored by

2. #HolidayCCS
About
CCS
2014
ü 7 Webinars, 4 Days
ü Sessions covering Store
Ops, X-Channel, Loyalty,
Big Data & more
ü Featuring industry
analysts and consultants
ü Free for Retail executives
ccs.retailtouchpoints.com/holiday-2014

3. Follow
The
Webcast
On
Twi:er
#HolidayCCS
#HolidayCCS
@ConnectConsumer
@RTouchPoints
@MozuCommerce
@IDCRetailCIO

4. About
Retail
TouchPoints
ü Launched in 2007
ü More than 28,000 subscribers
ü Provide executives with
relevant, insightful content
ü Free Resources such as White
Papers, E-book, Webinars,
Research and Podcasts
www.RetailTouchPoints.com
#HolidayCCS

5. #HolidayCCS
BrightTALK

6. Today’s
Panelists
Miya Knights
Senior Research Analyst,
IDC
Retail
Insights
#HolidayCCS
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Mike Haze
Director Of Product
Management,
Mozu

7. Freedom from IT:
How to Give Power Back To
Marketing & Merchandising Teams
Miya Knights, Senior Research Analyst
IDC Retail Insights,
Thursday, 18th September 2014

8. The changing enterprise IT landscape
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9. New bases of competition
Social merchant • Living apps
5 ‘I’ consumers
• Instrumented
• Informed
• Interconnected
• Shopping apps
Stores as Centers
for Omnichannel
Orchestration
• Omnichannel
• Commerce
• Transparency
• Offer Orchestration
• Analytics
• Next Best Action
• Socialytics
• Collective Intelligence
Collaboration
#1: Four pillars of the 3rd platform—
big data, cloud, social, and mobile
— will accelerate transformation of retailing

10. The Five “I” Shopper
§ Instrumented - Through
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mobile devices
§ Informed – Through
“Always-on” internet access
§ Interconnected – Through
social communities
§ In-place – In-store, in
public, or at home
§ Immediate – In their ability
to take action

11. Customer Centric Transformation
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12. Customer Centric Transformation - Inhibitors
• Conflicting C-level initiatives put
pressure on ability of IT to keep pace
Investment
Priorities
• Demand for real-time analytics
• Mobile engagement imperatives Pace of change
• Speed and quality of customer insight
stymied by lack of analytical agility
Poor IT/LOB
collaboration

13. The Omni-channel Consumer
influences new retail IT model – O3
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14. Omni-channel Commerce Pulse
Marketing Merchandising
Loyalty Analytics
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 14

15. Omni-commerce Digital Checklist
Scalability &
resilience
Intuitive
interface
Partner
ecosystem Open APIs
Template
development

16. Thank You!
Miya Knights
Senior Research Analyst
IDC Retail Insights
mknights@idc.com
+44 (0) 20 8987 7174 (office)
Twitter: @mazzaknights
Terms of Use: Except as otherwise noted, the information enclosed is the intellectual property of
IDC, copyright 2014. Reproduction is forbidden unless authorized;
Contact permissions@idc.com for information. All rights reserved.
© IDC Retail Insights Visit us at IDC-ri.com 16

17. PUTTING CONTROL IN THE HANDS OF MARKETERS
Confidential and Proprietary Information

18. Confidential and Proprietary Information
Showcase: Mystic Sports
Jenny
Head of Commerce, Mystic Sports

19. Confidential and Proprietary Information
Relevant Customer Engagement

20. Scaling to Deliver Relevant Customer Engagement
Confidential and Proprietary Information
MASTER CATALOG

21. Confidential and Proprietary Information
Contextual Incentives
10% Discount FIRST TIME PURCHASER!
Customer receives discount based on unique shopping habits

22. Confidential and Proprietary Information
Contextual Incentives
10% Discount FIRST TIME PURCHASER!
Customer receives discount based on specific shopping actions
30% Discount HIGH VALUE CUSTOMER
Customer receives unique discount based on shopping history

23. Empowering Marketing & Merchandisers
Business users should demand the power to deliver better, more relevant experiences that convert.
Confidential and Proprietary Information
Site and "
Channel Definition
v
Promotion
Management
Customer "
Data "
Management
Catalog
Management

24. Confidential and Proprietary Information
Mozu Overview
ü Converge
Commerce +
Content
ü Predictable
Pricing
ü Multi-Brand,
Multi-Site
ü Omni-Channel
Capabilities
ü Mobile by
design
ü API-first
ü Multi-Tenant
SaaS
ü Open Source"
SDKs
Built for Business
Designed for Innovation

25. Curious to see how Limitless Commerce can
empower your marketing team?
Confidential and Proprietary Information
Let us show you.
Request a demo at mozu.com

26. #HolidayCCS
Q&A

27. Q&A
/
Panelists
Miya Knights
Senior Research Analyst,
IDC
Retail
Insights
#HolidayCCS
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
MODERATOR
Mike Haze
Director Of Product
Management,
Mozu

28. Thank
You
For
Joining
Us
#HolidayCCS
The next session in this series…
5
Steps
to
Deliver
the
Fastest
Mobile
Shopping
Experiences
this
Holiday
Season
Today
at
2PM
ET
/
11AM
PT
ccs.retailtouchpoints.com/holiday-2014