Retailers today know they need to embrace mobile technology in the store and behind the scenes in order to satisfy today’s demanding and tech-savvy shoppers. Mobile is a key part of the Matrix Commerce strategy. But realizing an ROI from mobile implementations can be elusive. To break down those barriers, Constellation Research conducted a survey to identify the key metrics that will help to make the business case for mobile technologies, from the back office to the front office. In this webinar, Ray Wang, Founder and Chairman of Constellation Research, will dissect the research findings and identify the ways retailers can strategize to deliver an ROI on mobility and achieve the benefits of Matrix Commerce.

1. Mobile
ROI,
Matrix
Commerce
And
The
Retail
Experience
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6. Panelists
MODERATOR
R “Ray” Wang
Principal Analyst, Founder,
and Chairman
Constellation Research
#MatrixComm
Debbie Hauss
Editor-in-Chief
Retail TouchPoints

7. Mobile ROI, Matrix Commerce,
And The Retail Experience
Are you ready for an unfair advantage?!
December 18th, 2013"
R “Ray” Wang (@rwang0)"
Founder & Chairman"
©
2010
-­‐
2013
ConstellaGon
Research,
Inc.
All
rights
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TM

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©
2010
-­‐
2013
ConstellaGon
Research,
Inc.
All
rights
reserved.
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9. ©
2010
-­‐
2013
ConstellaGon
Research,
Inc.
All
rights
reserved.