The document discusses achieving promotional objectives with analytics. It outlines challenges retailers face with disjointed promotional planning and siloed departments. An optimized solution is needed to streamline planning, guide optimal marketing vehicle mixes, and continuously analyze effectiveness to increase ROI. The right technology selection can help overcome challenges by facilitating collaboration, decision support, and continuous improvement through measurement and analytics.
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@ConnectConsumer
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About
Retail
TouchPoints
ü Launched in 2007
ü Over 30,000 subscribers
ü To provide executives with
relevant, insightful content across
a variety of digital medium
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Panelists
Debbie Hauss
Editor-In-Chief
Retail TouchPoints
Aditya Rastogi
Senior Manager Of Global Services
Revionics
Diana Mitten
Product Director
Revionics
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The
Need
For
Enterprise-‐Wide
Visibility
61% of retailers are banking on both enterprise-‐wide customer
and inventory visibility to improve overall business processes.
And while 59% believe they should have a single customer
interacDon plaEorm that crosses channels, as many as 27% had
no plans to implement this soluDon within the next year.
-‐Retail Systems Research, August 2014
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Improving
Analy5cs
To
Improve
Decision-‐Making
“What's different now is that retailers are tooling up
to have visibility of prices their compeDtors are
charging, and with beNer analyDcs they're geOng
smarter about which prices to match, go below or
stay above.”
-‐Greg Girard, IDC Retail Insights
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Importance
Of
Promo5onal
Effec5veness
The majority (74%) of online retailers sDll
promote irrelevant items to shoppers via email.
-‐2014 Report: Customer RelaBonships: The DaBng Game