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@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
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@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
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@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
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@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
http://bitly.com/cm-research
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#B2BContentEvent
54%Increasing
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@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
12
Why Are We Here?
Just 36% believe their
content marketing is effective
@juntajoe
#B2BContentEvent
13
Our Biggest Content
Marketing Challenge
• Producing Enough Content
• Producing the Kind of Content
that Engages
@juntajoe
#B2BContentEvent
THE PROBLEM WITH
WHAT?
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
17
@juntajoe
#B2BContentEvent
18
@juntajoe
#B2BContentEvent
19
@juntajoe
#B2BContentEvent
20
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
Content Marketing Mission
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
Why?
Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
@juntajoe
#B2BContentEvent
@juntajoe
#B2BContentEvent
Why?
Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1.  Core Target Audience
2.  What Will Be Delivered
3.  The Outcome for the
Audience
@juntajoe
#B2BContentEvent
27
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Sept. 9 - 12, 2013
CLEVELAND, OH

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