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Living with Social Media in the Workplace

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G&A Partners
G&A Partners
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Living With Social Media in the Workplace Presented by Rebecca Regard, MBA PHR
Friendly Reminder •  Not an attorney. •  Not a substitute for experienced legal counsel. •  Not providing legal advice.
Agenda •  What is new? What is changing? •  Business Use – Marketing, Recruiting, Sales •  Social Media as a Liability – How to Mitigate – Social Media Policies/Tips for Writing One •  In the News… – Employers asking for password
Changing the Workplace •  Time management •  EE job to monitor/write •  New policies •  Make EE’s feel connected •  Increase camaraderie
Business Practices •  Recruiting •  Building your Brand •  Increased publicity & exposure •  Additional policies •  Becoming expected not just desired •  In the news – Asking candidates for passwords lawmakers considering banning it.
What’s out there? •  Facebook •  Twitter •  LinkedIn •  Google + •  Pinterest (who would have thought?) •  Tumblr
Advantage for Companies? •  Demonstrate expertise •  Awards & recognition •  Generate interest
Advantage for Companies •  Marketing •  Collect data •  Give your company a voice
Advantage for companies •  Recruiting – Post jobs – Find candidates •  “Passive” candidates •  Target high-potential •  Alumni referrals – Provide inside look
Advantage for companies •  Sales – Increase your brand •  Starbucks
Lay Down the Law •  Social media can be a liability! –  Red Cross –  Chrysler –  Termination –  Harassment •  HIPPA •  GINA •  Protected class •  Inaccurate portrayal
To Use or Not to Use? •  Should you use social media to research job candidates? – Why? – What are you hoping to find? – Good or Bad?
Bad Publicity •  McDonald’s #mcdstories •  Intentional sabotage
Safety Net? •  Where is the law? •  Social media policy •  Additional company policies •  Limit access •  Training, training, training… •  Act quickly
Ask for Facebook Password? •  Facebook’s standpoint •  ACLU •  What’s the risk? –  Protected classes –  Disability –  GINA •  Ex: Leukemia, eating disorder –  FCRA •  Accurate? Current? •  More info isn’t necessarily a good thing.
Social Media Policy •  Corporate defense strategy •  Mitigate risk •  Clarifies guidelines/expectations •  Think BEFORE you tweet…
A Good Social Media Policy… •  Social media specific •  Customized •  Avoid being too broad •  BUT not too specific •  Consult legal counsel •  Example – “Rules” or “Guidelines” – Educate and warn
To Review… •  Social media has & will continue to impact both the workplace environment and everyday business practices. •  Can be advantageous (recruiting) and a liability (#bashtag). •  Proactive planning is vital! •  Social Media Policy.
Thank You! •  Contact Information: Rebecca Regard rregard@gnapartners.com (713)235-8205

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Living with Social Media in the Workplace

  • 1. Living With Social Media in the Workplace Presented by Rebecca Regard, MBA PHR
  • 2. Friendly Reminder •  Not an attorney. •  Not a substitute for experienced legal counsel. •  Not providing legal advice.
  • 3. Agenda •  What is new? What is changing? •  Business Use – Marketing, Recruiting, Sales •  Social Media as a Liability – How to Mitigate – Social Media Policies/Tips for Writing One •  In the News… – Employers asking for password
  • 4. Changing the Workplace •  Time management •  EE job to monitor/write •  New policies •  Make EE’s feel connected •  Increase camaraderie
  • 5. Business Practices •  Recruiting •  Building your Brand •  Increased publicity & exposure •  Additional policies •  Becoming expected not just desired •  In the news – Asking candidates for passwords lawmakers considering banning it.
  • 6. What’s out there? •  Facebook •  Twitter •  LinkedIn •  Google + •  Pinterest (who would have thought?) •  Tumblr
  • 7. Advantage for Companies? •  Demonstrate expertise •  Awards & recognition •  Generate interest
  • 8. Advantage for Companies •  Marketing •  Collect data •  Give your company a voice
  • 9. Advantage for companies •  Recruiting – Post jobs – Find candidates •  “Passive” candidates •  Target high-potential •  Alumni referrals – Provide inside look
  • 10. Advantage for companies •  Sales – Increase your brand •  Starbucks
  • 11. Lay Down the Law •  Social media can be a liability! –  Red Cross –  Chrysler –  Termination –  Harassment •  HIPPA •  GINA •  Protected class •  Inaccurate portrayal
  • 12. To Use or Not to Use? •  Should you use social media to research job candidates? – Why? – What are you hoping to find? – Good or Bad?
  • 14. Safety Net? •  Where is the law? •  Social media policy •  Additional company policies •  Limit access •  Training, training, training… •  Act quickly
  • 15. Ask for Facebook Password? •  Facebook’s standpoint •  ACLU •  What’s the risk? –  Protected classes –  Disability –  GINA •  Ex: Leukemia, eating disorder –  FCRA •  Accurate? Current? •  More info isn’t necessarily a good thing.
  • 16. Social Media Policy •  Corporate defense strategy •  Mitigate risk •  Clarifies guidelines/expectations •  Think BEFORE you tweet…
  • 17. A Good Social Media Policy… •  Social media specific •  Customized •  Avoid being too broad •  BUT not too specific •  Consult legal counsel •  Example – “Rules” or “Guidelines” – Educate and warn
  • 18. To Review… •  Social media has & will continue to impact both the workplace environment and everyday business practices. •  Can be advantageous (recruiting) and a liability (#bashtag). •  Proactive planning is vital! •  Social Media Policy.
  • 19. Thank You! •  Contact Information: Rebecca Regard rregard@gnapartners.com (713)235-8205