Learn the basics of Mobile Apps Business. This presentation was from GBG Mumbai's event on Feb 22nd around the same topic. Presentation by @sree_raman

1. The Business of Mobile
Apps
Feb 22nd 2014
@sree_raman | @shauryaBT
#GBGmumbai | @GBGmumbai

2. The scope
Apps for Business
• Build and Bill
Apps as a Business
• Ideate, Build, Promote,
Generate Revenue

3. Apps for Business

4. Apps for Business - The ‘Build & Bill’ Model
•
Reach your existing clients
•
Leverage your exiting design & programming team
•
Scale up from building simple apps to dynamic apps
•
Add further skills to deliver apps for all OS/Devices
•
Ancillary revenue through updating the apps as technology
progress
Press the right button!
Apps for business are to be seen as a
marketing expense, and not as a
revenue generator.

5. Apps for Business – Mantra 1
1. Make customer’s life easy
2. Put a modern face to your business

6. Apps for Business – Mantra 2
1. Increase brand loyalty
2. Increase customer retention

7. Apps for Business – Mantra 3
1. Make employees life easy
2. Promote collaborated work possible
3. Leverage BYOD to your advantage

8. Apps for Business – Mantra 4
1. Fancy & Novelty apps – A virtual catalogue
2. Utility & Service

9. Apps as a Business

10. The basics of
Apps
!
n app for that
There’s a
Business

11. The fundamental
Be it your time, money or
resources

12. The need
“Everything that can be invented
has been invented”
Charles H. Duell
Commissioner, U.S. patent office, 1899

13. The need
“If I had asked people what they wanted, they
would have said faster horses.”
- Henry Ford
Don’t ask. Observe.

14. The need
PC Reboot Handle
Make it bulls#!t proof
Poop Log
Baby cry decipher

15. The problem
Can I Imake
Can make
the cars
the cars
faster?
faster?
Enzo Ferrari
Can I Iship
Can ship
stuff
stuff
overnight?
overnight?
Frederick W. Smith
What’s the problem here?
How to
How to
organize the
organize the
world’s
world’s
information?
information?
Larry Page &
Sergey Brin
Can we go
Can we go
beyond
beyond
SMS?
SMS?
Brian Acton &
Jan Koum

16. The solution
Solve one problem at a time, differently

17. The build
3 immutable laws
• Is the problem completely solvable?
• Is it practical?
• Does the cost benefit make sense for the customer?

18. The build
Get moving, that’s equally important

19. The marketing mantras
•
Getting listed in the app store is not a marketing strategy!
•
Social media, SEO & ASO are mere hygiene factors
•
Don’t wake up to marketing someday, practice it everyday.
•
Follow the 1-1-1 rule (Message, TG, CTA)
•
Tell a great story
•
Target influencers & get WOM
•
Think globally

20. The purpose
Are your customers happy?

21. The monies
•
Who’s paying your bills? – Users or Advertisers
•
Challenge the existing systems
•
Look for ancillary revenues

22. Summary
•
Identify a need & provide a realistic solution
•
Match benefits to costs
•
Fail fast, get started and keep moving
•
Marketing is a commitment, not just a campaign
•
Have a purpose & think global
•
Money matter, think who’s paying your bills

23. Q&A
Thank You!
Sreeraman Thiagarajan
@sree_raman