In a thousand different ways, businesses and governments are responding to the changing demands of more articulate and savvy consumers, as well as other stakeholders who are seeking transparency and more sustainable business practices. By embracing the opportunities towards a more circular economy, organizations are reinventing products and processes to come up with new solutions through the adoption of nature-inspired design, the sharing of best practices and eco-efficiencies using industrial symbiosis, and leveraging on new business models. The sessions in this theme explore various dimensions of the emerging circular economy, providing tools and frameworks that allow for scaling up from the product level through to global implementation. EMERGING DRIVERS OF THE CIRCULAR ECONOMY The traditional model of “take, make, dispose” is creating stress on the world’s finite reserves. Applying resource efficiency best practices in the marketplace is helping companies large and small seize new opportunities and is boosting productivity. Listen to those who are changing the world as we know it and learn about the emerging drivers of the circular economy. Discover more here: http://2014.globeseries.com/home/conference/conference-program/towards-the-circular-economy/

1. Conference Theme and Sessions
Towards the Circular
Economy
In a thousand different ways, businesses and governments are responding
to the changing demands of more articulate and savvy consumers and other
stakeholders seeking more transparency and sustainable business practices.
By embracing the nature-inspired sustainable design principles of the circular
economy, products and processes are being reinvented and new solutions using
industrial symbiosis are creating new business models. The sessions in this
theme explore various dimensions of the emerging circular economy, and will
provide tools and frameworks that allow for scaling up from the product design
level through to global implementation.
The circular economy is a concept for an industrial economy that is, by design or
intention, restorative in nature. The founding principles rely on the idea that:
• Waste is a resource
• Energy comes from renewable sources
• Diversity brings strength
• “Systems” thinking
Common elements and tools include biomimicry, industrial ecology, and cradle-to-cradle. The key building
blocks in making the transition to a circular economy include skills in circular design and production, new
buasiness models, and cross-sector collaboration.

2. CONFIRMED SPEAKERS include
Andrea Goertz
SVP, Strategic Initiatives, Chief
Communications & Sustainability
Officer,
Telus
>> CANADA
Emerging Drivers of the Circular Economy
The traditional model of “take, make, dispose” is
creating stress on the world’s finite reserves. Applying
resource efficiency best practices in the marketplace
is helping companies large and small seize new
opportunities and is boosting productivity. Listen to
those who are changing the world as we know it and
learn about the emerging drivers of the circular economy.
Biomimicry and Cradle-to-Cradle:
Nature’s Engines for Innovation
As in nature, with “biomimicry” and “cradle-to-cradle”
design concepts there is no such thing as waste.
Using the same nutrient cycle principles found in
nature, the right materials are always in the right
place at the right time. This session explores how
these sustainable design concepts can be applied as
engines for innovation to address complex issues and
challenges across all industries and sectors.
Michael Braungart
Chemist & Founder,
EPEA Internationale Umweltforschung GmbH
>> GERMANY
Michael Braungart is a highly sought after expert on ecoeffective products and production processes and is cofounder of the Cradle-to-Cradle concept for sustainable
product design. With a background in chemistry and
process engineering, he worked for Greenpeace before
founding EPEA Internationale Umweltforschung GmbH, an
international environmental research and consulting institute
which embraces intelligent, aesthetic, and eco-effective
design. Braungart will be delivering a thought-provoking
keynote on using the Cradle-to-Cradle approach as an
engine to innovation.
Waste-to-Profit Strategies:
New Tools and Best Practices
Many companies work hard to reduce their
environmental footprints by implementing waste
minimization or zero waste strategies. But new tools
can turn waste streams into profit centers. This session
will showcase leading edge practices and provide new
insights on transforming wastes into profits.
Collaboration: A Powerful New Sustainable
Business Model
The “collaborative” or “sharing” economy is a
disruptive new business model where information
technology and social media is used to sell, share,
trade, rent, or borrow unused assets. Collectively
these activities earn extra income, save money, and
use resources more efficiently. Learn from the early
pioneers in the sharing economy on how you can
capitalize on this powerful new business model.
2 | GLOBE 2014: MARCH 26-28, 2014
Dayna Baumeister
Co-Founder,
Bioimimicry 3.8
>> USA
Dayna Baumeister’s fascination with the natural world began
with daily forays into the woods and mountains of Colorado
and eventually led to a BS in marine biology, an MS in
resource conservation, and a PhD in organismic biology and
ecology. She has helped more than 100 companies consult
the natural world for sustainable design solutions, including
Nike, Interface, General Mills, Boeing, Herman-Miller, Kohler,
Seventh Generation, and Procter & Gamble. Her inspiring
keynote presentation in our Towards the Circular Economy
theme will be a don’t miss.

3. From the Inside Out: Applying a
Transformational Company Framework to
Tackle Sustainability Challenges
Janez Potočnik
European Commissioner for the Environment,
European Commission
>> BELGIUM
Increasing resource efficiency is key to securing growth
and jobs. It brings major economic opportunities,
improves productivity, drives down costs, and boosts
competitiveness. The Resource-efficient Europe flagship
initiative and related Roadmap is part of the Europe 2020
Strategy, the EU’s growth strategy for a smart, inclusive, and
sustainable low-carbon economy. Potočnik will share his
insights on this important initiative and others being brought
forward through the EU’s Environment Commission as part
of a special keynote address on the Emerging Drivers of the
Circular Economy.
How do we catalyze global business transformation?
What are the necessary leadership attributes and how
do businesses effectively collaborate to accelerate
sustainability? Through the development and
implementation of internal policies and programs, by
establishing “buy-in” at all levels, and by engaging
with the public and community, many inspired and
motivated individuals are scaling transformation
across their entire organizations. This session will
explore how transformational companies are tackling
sustainability challenges from the inside out.
Using the Cleanweb to Solve Critical
Resource Challenges
Revolutionary technologies in mobile communications,
big data analytics, and other information technologies
are creating powerful new tools to address the world’s
critical resource challenges. This session will explore
the emerging “cleanweb” marketplace - the new
frontier for advancing sustainability, tackling resource
challenges, and facilitating a more circular economy.
The Changing Regulatory Landscape:
Leading Governments Around the World
Peter Laybourn
More and more, governments are seeing the benefits
of organizations reporting on their impacts and
implementing sustainable business strategies. In June
2012 at the Rio+20 Conference, the importance of
corporate sustainability reporting was agreed upon
by all UN Member States in Paragraph 47 of the
Conference Outcome Document. The governments
of Brazil, Denmark, France, and South Africa formed
a ‘Group of Paragraph 47’ to advance the agenda
internationally. In addition, 18,000 companies in the
EU may soon be required to disclose sustainability
information. Better manage corporate risk and get
ahead of the curve by finding out how governments
and regulators are mandating corporate transparency.
Chief Executive,
International Synergies
>> UNITED KINGDOM
Peter is the driving force behind International Synergies, and
works tirelessly to advocate the benefits of industrial ecology
and symbiosis around the world. The company’s flagship
project in the UK, the National Industrial Symbiosis Programme
(NISP), has received global recognition and is cited as being
one of the world’s top 50 ‘Green Game Changing’ solutions
by the World Wildlife Fund and best practice within the
European Waste Framework Development. To date, Laybourn
has assisted in the set up and implementation of industrial
symbiosis projects on five continents. He will share insights
from this work, as well as plans to launch a collaborative NISPCanada program in 2014.
Save $300
Register by March 4, 2014
globeseries.com | 3

4. The Emerging Environmental
Leaders Forum
On Tuesday, March 25, 2014, Leading Change Canada, a partnership
between the Delphi Group and Connecting Environmental Professionals
(CEP), will deliver the Emerging Environmental Leaders Forum (EELF) in
Vancouver, BC. Leading Change Canada is a national movement connecting
the next generation of corporate leaders, policy thinkers, entrepreneurs and
community members interested in sustainability who are working to catalyze
action and influence positive change locally, regionally, and internationally.
This year’s theme is, Meeting the Essential Needs of Tomorrow: Rethinking
the Energy, Food and Water Nexus. In addition to the full day EELF
program, EELF delegates will have opportunities to attend various GLOBE
2014 conference sessions and social functions March 26 – 29. Visit the
Leading Change website at leadingchangecanada.com
The Three Pillars of the Emerging Environmental Leaders Forum:
Engage: Connect and convene
young leaders across diverse
professional, academic, social,
and environmental networks to
develop innovative connections,
collaborations, and partnerships
addressing existing and emerging
problems related to sustainability
and environmental protection.
Empower: Inspire, motivate,
and prepare young leaders by
providing professional development
workshops, mentoring sessions, and
skill building opportunities that will
enable them to realize their potential
on an individual level, social
innovation level, and in any business
ventures they are involved with.
Educate: Inform, teach, and
enlighten young leaders by
exploring different ways of being
change-makers, both personally
and professionally, by learning
about current topics, trends, and
opportunities, as well as other issues
of interest in the environment and
sustainability communities.
FOR MORE INFORMATION:
GLOBE Foundation
World Trade Centre
578 – 999 Canada Place
Vancouver, BC, Canada V6C 3E1
Tel: +1 604-695-5001
Toll Free: +1 800-274-6097
Fax: +1 604-695-5019
Email: info@globeseries.com
To learn more about the event and register, visit:
globeseries.com