1. 5 Essential Tips for
Picking the Right Digital
Marketing Partner

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For starters, the lingo can be confusing
— like what’s the difference between SEO
and local search advertising? (Hint: they’re
the same thing.) And if you’re like many
businesses who have grown tired of the DIY
approach and are searching for a digital
marketing partner, it can be difficult to
know what makes one provider better than
another.
The world of digital
marketing can be quite
complex.

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Know the right questions to
ask to ensure you’re getting
a partner that not only
listens to your needs but also
works with you to determine
the best solution for your
company.

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Pick a Provider with Multiple
Offerings
• You want a provider that can do
everything — and do it well.
• This approach will allow you to scale up
and down to fit your current and future
needs.
• With one company handling all of your
marketing, you can be sure that all of
your channels are on-message.
Website Development
SEO/PPC
Targeted Email Marketing
Social Media Management
Social Advertising
Reputation Management

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Know Who Is on Your Team
• Not all providers are created equal
• Ask for certifications — this is a
major point of differentiation between
providers
• If you’re looking for a company to run
your Facebook posting and ads, the
company should have certifications with
Facebook — and the same goes for
Google, Yahoo and Bing.

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• Many digital marketing providers
outsource work to cheaper
subcontractors because it lowers their
bottom-line costs.
• Unfortunately, this happens more often
than you might think and can lead to
quality-control issues.
• Your account should be managed by
in-house employees who are just a
call or email away whenever you need
them.
Don’t Let Your Team
Get Outsourced
Make sure all members of your
team are in-house employees of
your digital marketing provider.

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Know What’s Important
for Your Website
• When building a new website,
everything starts with what content is
on your site.
• Your website should support your SEO
with a quality content approach, and
stay far away from keyword stuffing.
• The website should also be responsive
for all devices, adapting to the user
• A miniaturized version of the existing
layout won’t cut it.
You need a website that is
responsive across devices:

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• You can’t just “set it and forget it” with
PPC.
• PPC campaigns should be continually
monitored and optimized for better
results.
• With social media testing and learning
is the key to success.
• Try out engaging, interactive and
ad-supported content to see what
resonates most with your audience.
Understand the Team’s
Approach with Search
Ads and Social

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Download the full checklist:
10 Questions to Help You
Choose the Right Digital
Marketing Provider
With this
information, you
can ask pointed
questions and
know what
answers you need.