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Gpg presents… An overview of the micro-blogging site and its applications in the public affairs and political consulting world
how can we utilize twitter?(or) Twitter and public Affairs  http://www.nytimes.com/2010/01/03/weekinreview/03carr.html
3 how can we utilize twitter?(or) Twitter and public affairs
4 how can we utilize twitter?(or) Twitter and public affairs
5 how can we utilize twitter?(or) Twitter and public affairs  Consider:
How you can use twitter in the workplace 6
Journalists and twitter Directories of Twitter Journalists Journalists on Twitter chucktodd MediaOnTwitter jaketapper MuckRack morningmika PoliticoClick GStephanopoulos JournalistTweets maddow andersoncooper WeFollow
Pitching via twitter Michaelluo – New York Times  careypena3tv – Phoenix News @charshaffI like it…The idea is pitched in a more concise fashion and if more info is needed, then go to email. Also on Twitter hopefully PR folks have a better sense of what reporters are like and what sort of stories they cover so the pitches aren’t so random.
9
11 KasieHunt
12
Twitter as a resourcehow twitter can be used to gather information 13 Federal Government  Announcements A Digital Tool for PR Pros
Twitter as a resourcehow twitter can be used to connect with white house What the White House is Talking About How the White House is Spinning It
Twitter lists 15
Direct grassroots outreach Nearly a third of Members of Congress are using Twitter, whether to make political points or just talk about the weather
how your clients can use twitter 17
 Rapid response
Real time brand monitoring
external Twitter tools
Case studies 21
22
23
Customer service
Customer service 25
Twitter and you 26
The basics: creating an account Go to www.twitter.com and click “Sign up now”
The basics: creating an account Fill out the fields, but keep your username short, to not take away from your 140 character limit
NAVIGATING, WITHOUT THE COMPASS Use the navigation panel at the top of the Twitter site to find new users, view your profile, change your settings and get help from the Twitter team
Tweet, tweet: the ins and outs of getting your tweet on
31 SEARCH AND Discuss trending topics Use hashtags ( # ) to search for what Tweeters are saying about a specific topic
I WANT TO FOLLOW  THE LEADER…
Like what someone has to say?Want to tell someone what you think? Like what @barackobamahas to say? Then retweet his post so that all your followers can see. Want to reply to @barackobama? Just click reply and type.
IS ANYBODY LISTENING!? Using a tool like TweetDeck, you can follow when people mention your handle in their tweets…
Easily upload and share pictures to your Twitter using twitpic
Using bit.ly to publish links  37
Questions? 38

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Gpg Twitter

  • 1. Gpg presents… An overview of the micro-blogging site and its applications in the public affairs and political consulting world
  • 2.
  • 3. how can we utilize twitter?(or) Twitter and public Affairs http://www.nytimes.com/2010/01/03/weekinreview/03carr.html
  • 4. 3 how can we utilize twitter?(or) Twitter and public affairs
  • 5. 4 how can we utilize twitter?(or) Twitter and public affairs
  • 6. 5 how can we utilize twitter?(or) Twitter and public affairs Consider:
  • 7. How you can use twitter in the workplace 6
  • 8. Journalists and twitter Directories of Twitter Journalists Journalists on Twitter chucktodd MediaOnTwitter jaketapper MuckRack morningmika PoliticoClick GStephanopoulos JournalistTweets maddow andersoncooper WeFollow
  • 9. Pitching via twitter Michaelluo – New York Times careypena3tv – Phoenix News @charshaffI like it…The idea is pitched in a more concise fashion and if more info is needed, then go to email. Also on Twitter hopefully PR folks have a better sense of what reporters are like and what sort of stories they cover so the pitches aren’t so random.
  • 10. 9
  • 11.
  • 13. 12
  • 14. Twitter as a resourcehow twitter can be used to gather information 13 Federal Government Announcements A Digital Tool for PR Pros
  • 15. Twitter as a resourcehow twitter can be used to connect with white house What the White House is Talking About How the White House is Spinning It
  • 17. Direct grassroots outreach Nearly a third of Members of Congress are using Twitter, whether to make political points or just talk about the weather
  • 18. how your clients can use twitter 17
  • 20. Real time brand monitoring
  • 23. 22
  • 24. 23
  • 28. The basics: creating an account Go to www.twitter.com and click “Sign up now”
  • 29. The basics: creating an account Fill out the fields, but keep your username short, to not take away from your 140 character limit
  • 30. NAVIGATING, WITHOUT THE COMPASS Use the navigation panel at the top of the Twitter site to find new users, view your profile, change your settings and get help from the Twitter team
  • 31. Tweet, tweet: the ins and outs of getting your tweet on
  • 32. 31 SEARCH AND Discuss trending topics Use hashtags ( # ) to search for what Tweeters are saying about a specific topic
  • 33. I WANT TO FOLLOW THE LEADER…
  • 34. Like what someone has to say?Want to tell someone what you think? Like what @barackobamahas to say? Then retweet his post so that all your followers can see. Want to reply to @barackobama? Just click reply and type.
  • 35. IS ANYBODY LISTENING!? Using a tool like TweetDeck, you can follow when people mention your handle in their tweets…
  • 36. Easily upload and share pictures to your Twitter using twitpic
  • 37.
  • 38. Using bit.ly to publish links 37

Notes de l'éditeur

  1. This is a roadmap slide.