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Knowledge. Performance. Impact. 
20 Minute WEBINAR: Musing on MOOCs 
July 24, 2014 
MBI – GP Strategies Company Confidential
Introduction 
STEVE SWINK 
Training Specialist, GP Strategies 
2
Agenda 
•Different varieties of MOOCs 
–Pros and cons of the various flavors of MOOCs 
•Ways MOOCs can be leveraged in a corporate environment 
•Lessons to be taken from MOOCs as you grow and adapt your learning arsenal 
•Your questions and comments 
–We’ll follow up with 
•A tweet chat AND 
•A more in depth webinar recording of this conversation 
3
What’s a MOOC? 
4 
Massive 
Myriad of Motivations 
Open 
Affordable (Low or No Cost) 
Accessible (Few if any prerequisites) 
Online 
Synchronous with some possible 
Asynchronous 
Typically Available via any Internet Connected Device 
Course 
Structured Delivery 
Credit for Completion ? 
Large, Globally Diverse Audience
What’s Your TAKE ON MOOCs? 
5 
A fad – they’ll be soon forgotten. 
Good for higher ed, not so much for corporate. 
A way to get my employees up to speed quickly by partnering with educational providers. 
Something we can adapt and incorporate into our learning strategy. 
A Quick Poll >>
MOOC Mystery MATRIX 
6 
•Credentials? 
•Assessments? 
•Cohort Structure? 
•Cloud, Classroom, or Both? 
•Synchronous, Asynchronous, or “Ambisynchronous”? 
•Open Content? 
•Open to Anyone? 
•Scalable? Truly to the Masses 
•Or Small Close-Knit Community of cohorts? 
Massive 
Open 
Course 
Online
Managing the MOOC: MOOC METERS 
7 
SYNCHRONICITY 
COHORT SIZE 
DEFINED OUTCOMES 
COLLABORATION LEVEL 
BARRIERS TO ENTRY 
CLASS DRIVERS
xMOOC (‘Expert’ MOOC) Fully synchronous versions are called ‘SMOC’s 
Types of MOOCs 
The most common type, organized around a central professor and core curriculum 
•Typically - Hosted by an academic institution 
- More unidirectional communication 
•Pros - Good for dispensing consistent information to a wide audience 
- Easily replicated and rebroadcast 
•Cons - Less opportunity for collaboration - Less ‘connectivism’ 
8 
Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
cMOOC (‘Connective’ MOOC) 
Types of MOOCs 
Course materials provide starting point for participant discussions; with most learning coming from peer interactions. 
•Typically - Hosted by academic institution 
- More peer-to-peer communication 
•Pros - Collaborative learning opportunities 
- ‘Expert’ kick-off 
•Cons - May be a challenge to validate peer knowledge 
- Could spin into irrelevant tangents 
9 
Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
DOCC (Distributed Online Collaborative Course) 
Types of MOOCs 
The same core course material is distributed to students at multiple institutions, but the exact administration of the material can vary. Students can also engage with each other across institutions via the online component. 
•Pros - “Canned” material offers starting point 
- Flexibility to deliver based on circumstances and audience 
•Cons - Potential inconsistencies in final product 
10 
Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
BOOC (Big Open Online Course) 
Types of MOOCs 
•Similar to MOOCs, but limited to a smaller number of students, typically 50 
•Subset is a SPOC (Small Private Online Course) 
–Uses a “flipped classroom” model 
•Pros - Restricted or ‘captive’ audience 
•Cons - “Flipped classroom” may not work well for a broad audience 
11 
Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
Corporate MOOCs 
Types of MOOCs 
–MOOC courses designed for employee training or continuing education, typically subsidized or uniquely accredited by employers 
–Corporate MOOCs may take on traits of one or more of the aforementioned MOOC types 
12 
Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
MOOC APPLICATIONS 
13 
Compliance Training (??) 
Succession Planning 
Workplace Skills Training 
Growing the Market
MOOC Alliance MATRIX 
14 
Corporate MOOC Alliances 
Showing “Typical” Contributions 
Higher Education 
Content 
Academic Expertise 
Platform Vendors 
Technology 
Hosting 
Enterprise 
Peer Learning 
Parameters
Corporate MOOCs and the EMPLOYEE LIFE CYCLE 
15 
Workplace & On-the- Job Training 
Yahoo! 
Self- Directed Learning 
Wolfram Research 
Collaborate & Innovate 
Procter & Gamble 
Onboard New Employees 
McAfee 
& Intel 
Train Channel Partners & Customers 
1-800-Flowers.com 
Build Talent Pipelines 
Candidate Screening & Sponsorship 
Brand Marketing 
Bank of America 
Source: Putting MOOCs to Work, Bersin by Deloitte
Your THOUGHTS? 
16 
In the chat panel, tell how you might use MOOCs in your organization. 
A Quick Chat >>
Key TAKEAWAYS! 
•It’s a challenge to DEFINE what a MOOC truly is. 
•There are several DIFFERENT TYPES of MOOCs. 
•MOOCs are currently being leveraged by organizations in a VARIETY of ways. 
•Even if a MOOC isn’t right for your particular situation, some MOOC COMPONENTS might still apply. 
•This is an ONGOING CONVERSATION. 
17
What’s NEXT? 
18 
More on the different types of MOOCs 
Adapting MOOCs to Corporate Settings 
Badging MOOCs and 
Credentialing Outcomes 
MOOCs and Social Learning 
A Quick Poll >>
Keep the Conversation GOING! 
TweetChat 
September 17th 2:00 - 3:00 p.m. ET 
#CorporateMOOCs 
19
© 2014 GP Strategies Corporation. All rights reserved. GP Strategies, GP Strategies and logo design, BlessingWhite, Rovsing Dynamics, Asentus, Information Horizons, PMC, Sandy, Bath Consultancy Group, Academy of Training, Martonhouse, Via Training, Beneast Training, Ultra, RWD, Communication Consulting, Option Six, Milsom, Clutterbuck Associates, PerformTech, Future Perfect, Smallpeice Enterprises, Prospero Learning Solutions, Lorien Engineering Solutions, Effective-People, Effective-Learning, GPiLEARN, GPCALCS, GPSteam, EtaPRO, and VirtualPlant are trademarks or registered trademarks of GP Strategies Corporation in the U.S. and other countries. All other trademarks are trademarks or registered trademarks of their respective owners. Proprietary to GP Strategies Corporation 
gpstrategies.com 
Steve Swink 
Training Specialist, GP Strategies 
sswink@gpstrategies.com 
Phone 443.539.8852 
Twitter: @SteveSwinkTN 
Linked In: www.linkedin.com/in/steveswinktn

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Musing on MOOCs

  • 1. Knowledge. Performance. Impact. 20 Minute WEBINAR: Musing on MOOCs July 24, 2014 MBI – GP Strategies Company Confidential
  • 2. Introduction STEVE SWINK Training Specialist, GP Strategies 2
  • 3. Agenda •Different varieties of MOOCs –Pros and cons of the various flavors of MOOCs •Ways MOOCs can be leveraged in a corporate environment •Lessons to be taken from MOOCs as you grow and adapt your learning arsenal •Your questions and comments –We’ll follow up with •A tweet chat AND •A more in depth webinar recording of this conversation 3
  • 4. What’s a MOOC? 4 Massive Myriad of Motivations Open Affordable (Low or No Cost) Accessible (Few if any prerequisites) Online Synchronous with some possible Asynchronous Typically Available via any Internet Connected Device Course Structured Delivery Credit for Completion ? Large, Globally Diverse Audience
  • 5. What’s Your TAKE ON MOOCs? 5 A fad – they’ll be soon forgotten. Good for higher ed, not so much for corporate. A way to get my employees up to speed quickly by partnering with educational providers. Something we can adapt and incorporate into our learning strategy. A Quick Poll >>
  • 6. MOOC Mystery MATRIX 6 •Credentials? •Assessments? •Cohort Structure? •Cloud, Classroom, or Both? •Synchronous, Asynchronous, or “Ambisynchronous”? •Open Content? •Open to Anyone? •Scalable? Truly to the Masses •Or Small Close-Knit Community of cohorts? Massive Open Course Online
  • 7. Managing the MOOC: MOOC METERS 7 SYNCHRONICITY COHORT SIZE DEFINED OUTCOMES COLLABORATION LEVEL BARRIERS TO ENTRY CLASS DRIVERS
  • 8. xMOOC (‘Expert’ MOOC) Fully synchronous versions are called ‘SMOC’s Types of MOOCs The most common type, organized around a central professor and core curriculum •Typically - Hosted by an academic institution - More unidirectional communication •Pros - Good for dispensing consistent information to a wide audience - Easily replicated and rebroadcast •Cons - Less opportunity for collaboration - Less ‘connectivism’ 8 Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
  • 9. cMOOC (‘Connective’ MOOC) Types of MOOCs Course materials provide starting point for participant discussions; with most learning coming from peer interactions. •Typically - Hosted by academic institution - More peer-to-peer communication •Pros - Collaborative learning opportunities - ‘Expert’ kick-off •Cons - May be a challenge to validate peer knowledge - Could spin into irrelevant tangents 9 Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
  • 10. DOCC (Distributed Online Collaborative Course) Types of MOOCs The same core course material is distributed to students at multiple institutions, but the exact administration of the material can vary. Students can also engage with each other across institutions via the online component. •Pros - “Canned” material offers starting point - Flexibility to deliver based on circumstances and audience •Cons - Potential inconsistencies in final product 10 Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
  • 11. BOOC (Big Open Online Course) Types of MOOCs •Similar to MOOCs, but limited to a smaller number of students, typically 50 •Subset is a SPOC (Small Private Online Course) –Uses a “flipped classroom” model •Pros - Restricted or ‘captive’ audience •Cons - “Flipped classroom” may not work well for a broad audience 11 Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
  • 12. Corporate MOOCs Types of MOOCs –MOOC courses designed for employee training or continuing education, typically subsidized or uniquely accredited by employers –Corporate MOOCs may take on traits of one or more of the aforementioned MOOC types 12 Original source: Infographic from http://www.ecampusnews.com/research/infographic-moocs-global-436/2/
  • 13. MOOC APPLICATIONS 13 Compliance Training (??) Succession Planning Workplace Skills Training Growing the Market
  • 14. MOOC Alliance MATRIX 14 Corporate MOOC Alliances Showing “Typical” Contributions Higher Education Content Academic Expertise Platform Vendors Technology Hosting Enterprise Peer Learning Parameters
  • 15. Corporate MOOCs and the EMPLOYEE LIFE CYCLE 15 Workplace & On-the- Job Training Yahoo! Self- Directed Learning Wolfram Research Collaborate & Innovate Procter & Gamble Onboard New Employees McAfee & Intel Train Channel Partners & Customers 1-800-Flowers.com Build Talent Pipelines Candidate Screening & Sponsorship Brand Marketing Bank of America Source: Putting MOOCs to Work, Bersin by Deloitte
  • 16. Your THOUGHTS? 16 In the chat panel, tell how you might use MOOCs in your organization. A Quick Chat >>
  • 17. Key TAKEAWAYS! •It’s a challenge to DEFINE what a MOOC truly is. •There are several DIFFERENT TYPES of MOOCs. •MOOCs are currently being leveraged by organizations in a VARIETY of ways. •Even if a MOOC isn’t right for your particular situation, some MOOC COMPONENTS might still apply. •This is an ONGOING CONVERSATION. 17
  • 18. What’s NEXT? 18 More on the different types of MOOCs Adapting MOOCs to Corporate Settings Badging MOOCs and Credentialing Outcomes MOOCs and Social Learning A Quick Poll >>
  • 19. Keep the Conversation GOING! TweetChat September 17th 2:00 - 3:00 p.m. ET #CorporateMOOCs 19
  • 20. © 2014 GP Strategies Corporation. All rights reserved. GP Strategies, GP Strategies and logo design, BlessingWhite, Rovsing Dynamics, Asentus, Information Horizons, PMC, Sandy, Bath Consultancy Group, Academy of Training, Martonhouse, Via Training, Beneast Training, Ultra, RWD, Communication Consulting, Option Six, Milsom, Clutterbuck Associates, PerformTech, Future Perfect, Smallpeice Enterprises, Prospero Learning Solutions, Lorien Engineering Solutions, Effective-People, Effective-Learning, GPiLEARN, GPCALCS, GPSteam, EtaPRO, and VirtualPlant are trademarks or registered trademarks of GP Strategies Corporation in the U.S. and other countries. All other trademarks are trademarks or registered trademarks of their respective owners. Proprietary to GP Strategies Corporation gpstrategies.com Steve Swink Training Specialist, GP Strategies sswink@gpstrategies.com Phone 443.539.8852 Twitter: @SteveSwinkTN Linked In: www.linkedin.com/in/steveswinktn