Develop your Customers Like you Develop your Product by Brant Cooper and Patrick Vlaskovits

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Brant help startups get started. In this book, “The Lean Entrepreneur” Brant and co-author Patrick Vlaskovits break down why lean, why now, how to, and provide extraordinary examples of entrepreneurs applying lean principles inside and outside tech. Brant is a happy papa, loyal brother, and appreciative son. CMO of Drumbi, Patrick founded two startups and co-wrote The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development. Stanford, Boston University, and others use his book in courses. Patrick mentors at 500 Startups, organizes LeanLA, and surfs when he has the time.

Technologie Business

Develop Your Customers Like
You Develop Your Product
August 22, 2012
GROWtalks, Vancouver, Canada

Brant Cooper Patrick Vlaskovits
@BrantCooper @pv

“A lot of people are focused on taking over the world…I really just want to
create a really cool college directory product” -Zuck in 2005

http://bit.ly/ZucksCollegeDirectory

Henry Ford
Thomas Edison
Steve Jobs

Visionaries???

Customer Development
+ Viability Testing
+ Data-informed Decisions
= Niche-to-Win

Flipping the Myth of the
Visionary On Its Head

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