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Strategy Execution Larry Hirschhorn PhD July 23, 2010 ©CFAR 2009  •  100717-G19-10698
Research shows that many strategic change  efforts fail ,[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698 ,[object Object],[object Object],[object Object],Much time and money is wasted;  leadership credibility is damaged.  What’s missing?
In CFAR’s experience, there are five reasons why strategy execution fails….  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698
… ., cont’d. ,[object Object],[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698
There are tools to help executives work through each of these challenges.  ©CFAR 2009  •   100717-G19-10698 Presenting Issue Tool The strategy itself . Planning assumptions: a look back The details. Backcasting The politics  Organization network analysis.  The future organization  Decision charting: is and ought, current and future The front line  History of the future
©CFAR 2009  •   100717-G19-10698 Think of execution as walking up a  staircase  6
©CFAR 2009  •   100717-G19-10698 We asked you 16 questions on a survey to assess which steps on the staircase might be troubling you  7
We also asked you to specify how far along you were in your implementation effort  ©CFAR 2009  •   100717-G19-10698 Most of you were either between 3 and 6 months or more than a year
We calculated the change in agreement with each statement between these two time periods ,[object Object],[object Object],©CFAR 2009  •   100717-G19-10698 These comparisons provide some insight into how the implementation process is experienced as time passes.
©CFAR 2009  •   100717-G19-10698 These items indicate that people anticipate  less  difficulty as time goes by 10
©CFAR 2009  •   100717-G19-10698 These items indicate that people anticipate more difficulty as time goes by  11
We can categorize the areas in which as a whole group you anticipate more difficulty  ©CFAR 2009  •   100717-G19-10698 “ Politics”and “details” stand out as important issues. These are areas that require closer attention.  15 6 8 12 7 2 9 4 Item no.
In addition it is striking that many respondents believe that the strategy itself is the result of too many compromises  ©CFAR 2009  •   100717-G19-10698 Our strategy is the result of too many compromises
People who are more connected to the implementation effort believe more strongly that the strategy is the result of too many compromises ©CFAR 2009  •   100717-G19-10698 11 3 17 15 16 17 9 Number of people = 14
The leaders of this strategy execution effort are weakly connected to other influential people within the organization. ©CFAR 2009  •   100717-G19-10698 People closer to the effort are more worried about the politics
The average agreement across all groups is strongest for “many moving parts” and “making decisions” ©CFAR 2009  •   100717-G19-10698 Politics Details 16
Let’s examine one tool called “backcasting.” It is used  for managing the “details” and overcoming “bottlenecks.”  Consider this learning from Iraq ,[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698
To “hold” an implementation in place you have to attend to the details ,[object Object],[object Object],[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698
One reason that details are missed is because executives use “one step thinking.” ,[object Object],[object Object],[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698
But there is a systematic way of using multi-step thinking: Look for problems  and  solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698
We can show this chain of reasoning visually  ©CFAR 2009  •   100717-G19-10698 Accomplishment Obstacle
Now let’s look at a client’s problem. An company selling online education courses wants to develop “front-end” consulting services  ©CFAR 2009  •   100717-G19-10698 Accomplishment Obstacle
©CFAR 2009  •   100717-G19-10698 Here is the Iteration 1 23
©CFAR 2009  •   100717-G19-10698 Iteration 2 24
10 conditions that must be true in the future if JG is  to reach his goal   ©CFAR 2009  •   100717-G19-10698 Eliminate the obstacles and see the Accomplishments chart   25
This chart also shows that conditions  1-4 are necessary for all the other conditions. If you can’t accomplish them  don’t get started ! ,[object Object],[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698
The backcast let’s you write a “history of the future” ,[object Object],[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698
A history of the future makes the change process real and visceral for people. It is a great communications and motivation tool ©CFAR 2009  •   100717-G19-10698
Remember the old poem  ©CFAR 2009  •   100717-G19-10698 “ For want of a nail, the shoe was lost; For want of the shoe, the horse was lost; For want of the horse, the rider was lost; For want of the rider, the battle was lost; For want of the battle, the kingdom was lost; And all for the want of a nail.”
CFAR can deliver a backcast over the course  of 2-3 weeks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©CFAR 2009  •   100717-G19-10698

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Hirschhorn

  • 1. Strategy Execution Larry Hirschhorn PhD July 23, 2010 ©CFAR 2009 • 100717-G19-10698
  • 2.
  • 3.
  • 4.
  • 5. There are tools to help executives work through each of these challenges. ©CFAR 2009 • 100717-G19-10698 Presenting Issue Tool The strategy itself . Planning assumptions: a look back The details. Backcasting The politics Organization network analysis. The future organization Decision charting: is and ought, current and future The front line History of the future
  • 6. ©CFAR 2009 • 100717-G19-10698 Think of execution as walking up a staircase 6
  • 7. ©CFAR 2009 • 100717-G19-10698 We asked you 16 questions on a survey to assess which steps on the staircase might be troubling you 7
  • 8. We also asked you to specify how far along you were in your implementation effort ©CFAR 2009 • 100717-G19-10698 Most of you were either between 3 and 6 months or more than a year
  • 9.
  • 10. ©CFAR 2009 • 100717-G19-10698 These items indicate that people anticipate less difficulty as time goes by 10
  • 11. ©CFAR 2009 • 100717-G19-10698 These items indicate that people anticipate more difficulty as time goes by 11
  • 12. We can categorize the areas in which as a whole group you anticipate more difficulty ©CFAR 2009 • 100717-G19-10698 “ Politics”and “details” stand out as important issues. These are areas that require closer attention. 15 6 8 12 7 2 9 4 Item no.
  • 13. In addition it is striking that many respondents believe that the strategy itself is the result of too many compromises ©CFAR 2009 • 100717-G19-10698 Our strategy is the result of too many compromises
  • 14. People who are more connected to the implementation effort believe more strongly that the strategy is the result of too many compromises ©CFAR 2009 • 100717-G19-10698 11 3 17 15 16 17 9 Number of people = 14
  • 15. The leaders of this strategy execution effort are weakly connected to other influential people within the organization. ©CFAR 2009 • 100717-G19-10698 People closer to the effort are more worried about the politics
  • 16. The average agreement across all groups is strongest for “many moving parts” and “making decisions” ©CFAR 2009 • 100717-G19-10698 Politics Details 16
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. We can show this chain of reasoning visually ©CFAR 2009 • 100717-G19-10698 Accomplishment Obstacle
  • 22. Now let’s look at a client’s problem. An company selling online education courses wants to develop “front-end” consulting services ©CFAR 2009 • 100717-G19-10698 Accomplishment Obstacle
  • 23. ©CFAR 2009 • 100717-G19-10698 Here is the Iteration 1 23
  • 24. ©CFAR 2009 • 100717-G19-10698 Iteration 2 24
  • 25. 10 conditions that must be true in the future if JG is to reach his goal ©CFAR 2009 • 100717-G19-10698 Eliminate the obstacles and see the Accomplishments chart 25
  • 26.
  • 27.
  • 28. A history of the future makes the change process real and visceral for people. It is a great communications and motivation tool ©CFAR 2009 • 100717-G19-10698
  • 29. Remember the old poem ©CFAR 2009 • 100717-G19-10698 “ For want of a nail, the shoe was lost; For want of the shoe, the horse was lost; For want of the horse, the rider was lost; For want of the rider, the battle was lost; For want of the battle, the kingdom was lost; And all for the want of a nail.”
  • 30.

Notes de l'éditeur

  1. LARRY: 3rd bullet - was it decision in CONSTRUCTION of those structures? And can you be more precise as to how they failed?
  2. Bold whatever the key issue is in effect under #3
  3. Maybe delete “is and ought, current and future,” so the tool names are parallel - also take out “a look back”