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ENVIRONMENTAL SUSTAINABILITY
     Slide 1: plan
     Slide 2: issues
                                              PLAN
     Slide 3: Sustainable Development (S.D.) Concept
     Slide 4: development road maps                   2 contrasted development paths


                Development
                Development              Profit
                                         Profit             Shortermism
                Philosophies
                 Philosophies                               Shortermism
                                                                               View
                                                                                View
                                        Physical
                                        Physical                               point
                                                                                point
                                       Properties
                                       Properties           Longtermism
                                                             Longtermism
                                      Of materials
                                      Of materials

     Slide 5: Sustainable
           5
     development practice                Hard
                                         Hard
                                                                  2 sustainable
                                          Soft                  Development paths
                                          Soft
     Slide
     11:Intelligent                                         Transfer of technologies
                                                             Transfer of technologies
     cities                                                 Versus
                                                             Versus
     (rejuvenation)                                         environmental leadership
                                                             environmental leadership
     Slide 6: perception of Sustainable Development
    Slide 7: perception of Sustainable Development
    Slide 11-13: sustainable revolution concept
GS RADJOU, BIRD
Issues
                  Theories of economies



                    illimited             resource
                                    SD
                      needs               scarcities




                                Sustainable
                                development
                                   (S.D.)


GS RADJOU, BIRD
Definition of Sustainable
                development

                                            Resource utilization
                                            Resource utilization
                                         for present generations,
                                          for present generations,
                                        but preserve and conserve
                                         but preserve and conserve
                                     them for tomorrow generations
                                      them for tomorrow generations




      Mrs Harlem Gro,
      (Former World Heath Organization -WHO- Managing Director)
      United Nations Commission Sustainable Development (UNCSD)
GS RADJOU, BIRD
Sustainable Development
                 Concept
                            Economy




                              SD




                  Society             Ecology

GS RADJOU, BIRD
Criteria for classes
                                        (To achieve S.D.)
                                                 Renewable
                                                  Renewable
                                         (Fluid or important stock)
                                          (Fluid or important stock)
                         ''Hard''                                                  ''Soft''


                              Dense
                               Dense                                         Difuse
                              stocks                                          Difuse
                               stocks                                        stocks
                                                                              stocks




                   CO2
                   CO2                    No CO2
                                          No CO2                            No CO2
                                                                            No CO2



    Low Costs
     Low Costs
                      Great quantity
                       Great quantity                                                   No
                                                                                         No
                      Of resources
                        Of resources      Nuclear
                                          Nuclear         Bio-mass
                                                          Bio-mass
   (Oil < $100)
    (Oil < $100)       “renewables”
                        “renewables”
                                                                                   Black smokes
                                                                                   Black smokes


                                    Oil
                                     Oil
   Oil (dense)
   Oil (dense)    Coal
                  Coal                                      Greens,
                                   Sand
                                    Sand                     Greens,        Wind
                                                                            Wind         Sun
                                                                                         Sun   Water
                                                                                               Water
    (OPEC)
     (OPEC)    (China,...)
                (China,...)
                                                          coral reefs,..
                                                           coral reefs,..
                                (Canada,...)
                                 (Canada,...)
GS RADJOU, BIRD
Comments of the criteria: hard/soft
    energy development perception
                                             renewable
      Nuclear                                                     Sustainable
                    Dense stock
                    Dense stock
      energy                                                      development
                                             No CO2

                    Issue: nuclear waste long life : 1000 years          Hard

                                             renewable
      Oil           Price <$100                                   Sustainable
                    Price <$100                                   development
                                             CO2


                    Issues: climate change & Global warming              Hard



                  Renewable YES!         Hard                     Poor sustainable
                                                                  development

      Hard        But, unclear about climate change impacts and waste
GS RADJOU, BIRD
Comments of the criteria: hard/soft
    energy development perception
                                             renewable
     Wind
                                                                  Sustainable
     Water           Fluid stock
                      Fluid stock                                 development
     sun
                                              No CO2

                                                                           Soft

                                             renewable
      biomass          biofuel                                    Sustainable
                        biofuel                                   development
                                             No CO2

                                                                           Soft
                                                                           Soft



                  Renewable YES!          Soft                    Rich sustainable
                                                                  development

      Soft        No CO2, but unclear about the environmental leadership
GS RADJOU, BIRD
2 constrasted development
                paths
           Industrial   Pastoralism &
                                             Sustainable
           revolution                         revolution
                          nomadism

                    Longterm (direct way- renewable technologies)
                    thinking

                                                   Intelligent                    Where
Where de
                                                      cities                      we are
we are?
                                                                   New            heading
                                                                 paradigm          Good
                                                                                   supplied
                                                                                  Development
                               Economical            pursuit                      bridge
      Needs                    Development
                                               Protacted cash-flows     abandon
                    Short
                    term
                    thinking           Investissement
                                       (NPV >0, Profit)               risk
                   Traditional development-
                            growth
                     (Occident) -Fordism
GS RADJOU, BIRD
Close up on development risk
    impacts with extinction of old
     for new product life cycles
    Were we                                             Were
    are                                                 we go

                  INDIGENOUS PEOPLE ROAD MAP
                   INDIGENOUS PEOPLE ROAD MAP


                   EMERGING COUNTRY ROAD MAP
                    EMERGING COUNTRY ROAD MAP                   Good
                                      New                       supplied
              TECHNOLOGY
               TECHNOLOGY             Project
              TRANSFER
               TRANSFER
                 Old
                 product
Good             life
needs            cycle              Risk                        No good
                                              Project
                                              abandon
                start              end

GS RADJOU, BIRD
2 close-ups and comparative analysis on
     rethinking development through the
                lense of crises




       Old paradigm:         New paradigm
       -Economical           -Environmental
       development           development
       - Fast Speed          - Slow speed
       - Profit              - Physical properties
                             of materials
GS RADJOU, BIRD
The environmental leadership
      of emerging countries

                          Renewable energies



               Hard
            Sustainable
            development                       Soft
                                          Sustainable
                                          development


                   Sustainable revolution concept
GS RADJOU, BIRD
Sustainable development and
     environmental leadership
       Developed                     Emerging                     Developed
       economies                     economies                    economies

              Technology transfers




     Sustainable
     revolution                                  Evironmental
     (paradigm                                    leadership
     change)




             Past developement                   Future development

GS RADJOU, BIRD
                   Sustainable revolution concept
Sustainable Development Principle
                 (Practice – S.D. effective)
                                                               Need
                                                            equilibrium               Sustainable
                       Industrial
                                                                                       revolution
                     revolution (s)
                                         Past technolgies              Future technologies

                                                                            Rejuve-
              1750       London (UK)        Old cities                      nation



                              Technology                          2012 2030
                              innovations

              1850                     Paris (France)          Old cities


                            Technology
                             transfers


              2000                                            Emerging                  Environmental
                                                              countries                 leadership

                                                       1990 2000 2015 2100

                                                                    MDGs
GS RADJOU, BIRD
THEORY OF PRODUCT
           LIFE CYCLE and
        DEVELOPMENT MODELS




GS RADJOU, BIRD
End of technology road map
    and new project -transfer time
                                                                  Production cycle
                          Tech.          Tech.                (time to adpt to changes)
                           Road 1        Road 2
                         Project start


             Solution
             found                   need
                                                                   t1
               anticipation                 t1
                                                                           t2             time
                     obstacle
                                            New technology road
                    abandon                 map Innovation
Milestones         (Old/ageing              (evolution-mutation)
                   Technology               t2
                   path)




                          Time
GS RADJOU, BIRD
Development cycle
     Population
     growth
                                                   New development
            Max 2.                                 (change of gear)




                                 Stability
                                                 Equilibrium
                                             (+) Need demand            Nice
                                                 & resource supplied    development
            Max.1
                                                                        curve/
                                                 Perpetuity
                                                                        math curve
                                             (-) organization
                        growth

                                                 Decay/death
                                                 (ageing societies)


            0     adaptation
                                                                       Time



GS RADJOU, BIRD
Technology innovations


                    Mutations
  Past                                        New
  technologies                                technologies
                  evolutions
                                adaptations


                   Revolutions




GS RADJOU, BIRD
Mechanical development model


                                        equilibrium




                       (–)                                    ( +)
                    Destruction                           Construction
                  (Negative risks                        (Positive risks)

                                    Development forces
                                      (Risks and risk
                                       management)


                            Projects-Project management
GS RADJOU, BIRD               Risk project management
Linear development versus
             protracted development
   ●   Linear development?                     ●     Protracted development
   ●   Slow growth                             ●     (fast grow)
                                                         Max.
                                                       mean
resource                                                Min.




                         time         a                        a




                                rejuvenation                         rejuvenation
            Old cities                             Emerging cities




GS RADJOU, BIRD
BIRD CONTACTS
    www.slideshare.net/gsradjou
●   Comments and           ●   Also, visit
    suggestions:               gsradjou@facebook.com
    gsradjou@outlook.com   ●   Linked in



●   Georges RADJOU, BIRD CEO, MBA, DUPEBH
●   (Environmental energy and engineering)
●   Business Innovation Research development
●   BIRD is a CSO registered with ECOSOC (New
    York)

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Technology transfer versus environment leadership

  • 1. ENVIRONMENTAL SUSTAINABILITY Slide 1: plan Slide 2: issues PLAN Slide 3: Sustainable Development (S.D.) Concept Slide 4: development road maps 2 contrasted development paths Development Development Profit Profit Shortermism Philosophies Philosophies Shortermism View View Physical Physical point point Properties Properties Longtermism Longtermism Of materials Of materials Slide 5: Sustainable 5 development practice Hard Hard 2 sustainable Soft Development paths Soft Slide 11:Intelligent Transfer of technologies Transfer of technologies cities Versus Versus (rejuvenation) environmental leadership environmental leadership Slide 6: perception of Sustainable Development Slide 7: perception of Sustainable Development Slide 11-13: sustainable revolution concept GS RADJOU, BIRD
  • 2. Issues Theories of economies illimited resource SD needs scarcities Sustainable development (S.D.) GS RADJOU, BIRD
  • 3. Definition of Sustainable development Resource utilization Resource utilization for present generations, for present generations, but preserve and conserve but preserve and conserve them for tomorrow generations them for tomorrow generations Mrs Harlem Gro, (Former World Heath Organization -WHO- Managing Director) United Nations Commission Sustainable Development (UNCSD) GS RADJOU, BIRD
  • 4. Sustainable Development Concept Economy SD Society Ecology GS RADJOU, BIRD
  • 5. Criteria for classes (To achieve S.D.) Renewable Renewable (Fluid or important stock) (Fluid or important stock) ''Hard'' ''Soft'' Dense Dense Difuse stocks Difuse stocks stocks stocks CO2 CO2 No CO2 No CO2 No CO2 No CO2 Low Costs Low Costs Great quantity Great quantity No No Of resources Of resources Nuclear Nuclear Bio-mass Bio-mass (Oil < $100) (Oil < $100) “renewables” “renewables” Black smokes Black smokes Oil Oil Oil (dense) Oil (dense) Coal Coal Greens, Sand Sand Greens, Wind Wind Sun Sun Water Water (OPEC) (OPEC) (China,...) (China,...) coral reefs,.. coral reefs,.. (Canada,...) (Canada,...) GS RADJOU, BIRD
  • 6. Comments of the criteria: hard/soft energy development perception renewable Nuclear Sustainable Dense stock Dense stock energy development No CO2 Issue: nuclear waste long life : 1000 years Hard renewable Oil Price <$100 Sustainable Price <$100 development CO2 Issues: climate change & Global warming Hard Renewable YES! Hard Poor sustainable development Hard But, unclear about climate change impacts and waste GS RADJOU, BIRD
  • 7. Comments of the criteria: hard/soft energy development perception renewable Wind Sustainable Water Fluid stock Fluid stock development sun No CO2 Soft renewable biomass biofuel Sustainable biofuel development No CO2 Soft Soft Renewable YES! Soft Rich sustainable development Soft No CO2, but unclear about the environmental leadership GS RADJOU, BIRD
  • 8. 2 constrasted development paths Industrial Pastoralism & Sustainable revolution revolution nomadism Longterm (direct way- renewable technologies) thinking Intelligent Where Where de cities we are we are? New heading paradigm Good supplied Development Economical pursuit bridge Needs Development Protacted cash-flows abandon Short term thinking Investissement (NPV >0, Profit) risk Traditional development- growth (Occident) -Fordism GS RADJOU, BIRD
  • 9. Close up on development risk impacts with extinction of old for new product life cycles Were we Were are we go INDIGENOUS PEOPLE ROAD MAP INDIGENOUS PEOPLE ROAD MAP EMERGING COUNTRY ROAD MAP EMERGING COUNTRY ROAD MAP Good New supplied TECHNOLOGY TECHNOLOGY Project TRANSFER TRANSFER Old product Good life needs cycle Risk No good Project abandon start end GS RADJOU, BIRD
  • 10. 2 close-ups and comparative analysis on rethinking development through the lense of crises Old paradigm: New paradigm -Economical -Environmental development development - Fast Speed - Slow speed - Profit - Physical properties of materials GS RADJOU, BIRD
  • 11. The environmental leadership of emerging countries Renewable energies Hard Sustainable development Soft Sustainable development Sustainable revolution concept GS RADJOU, BIRD
  • 12. Sustainable development and environmental leadership Developed Emerging Developed economies economies economies Technology transfers Sustainable revolution Evironmental (paradigm leadership change) Past developement Future development GS RADJOU, BIRD Sustainable revolution concept
  • 13. Sustainable Development Principle (Practice – S.D. effective) Need equilibrium Sustainable Industrial revolution revolution (s) Past technolgies Future technologies Rejuve- 1750 London (UK) Old cities nation Technology 2012 2030 innovations 1850 Paris (France) Old cities Technology transfers 2000 Emerging Environmental countries leadership 1990 2000 2015 2100 MDGs GS RADJOU, BIRD
  • 14. THEORY OF PRODUCT LIFE CYCLE and DEVELOPMENT MODELS GS RADJOU, BIRD
  • 15. End of technology road map and new project -transfer time Production cycle Tech. Tech. (time to adpt to changes) Road 1 Road 2 Project start Solution found need t1 anticipation t1 t2 time obstacle New technology road abandon map Innovation Milestones (Old/ageing (evolution-mutation) Technology t2 path) Time GS RADJOU, BIRD
  • 16. Development cycle Population growth New development Max 2. (change of gear) Stability Equilibrium (+) Need demand Nice & resource supplied development Max.1 curve/ Perpetuity math curve (-) organization growth Decay/death (ageing societies) 0 adaptation Time GS RADJOU, BIRD
  • 17. Technology innovations Mutations Past New technologies technologies evolutions adaptations Revolutions GS RADJOU, BIRD
  • 18. Mechanical development model equilibrium (–) ( +) Destruction Construction (Negative risks (Positive risks) Development forces (Risks and risk management) Projects-Project management GS RADJOU, BIRD Risk project management
  • 19. Linear development versus protracted development ● Linear development? ● Protracted development ● Slow growth ● (fast grow) Max. mean resource Min. time a a rejuvenation rejuvenation Old cities Emerging cities GS RADJOU, BIRD
  • 20. BIRD CONTACTS www.slideshare.net/gsradjou ● Comments and ● Also, visit suggestions: gsradjou@facebook.com gsradjou@outlook.com ● Linked in ● Georges RADJOU, BIRD CEO, MBA, DUPEBH ● (Environmental energy and engineering) ● Business Innovation Research development ● BIRD is a CSO registered with ECOSOC (New York)