Research shows that physicians are more likely to prescribe products following interaction with a rep's iPad during a sales call. Based on these findings, iQ, the innovation lab of GSW Worldwide, asked "What if we enhanced the eDetailing experience by allowing physicians to use the reps' iPads without losing control of the content and conversation?" Introducing iQ.mercury 2—the next evolution of eDetailing. Our unique presentation and remote control capabilities, together with custom content solutions, bring your message and your brand to life like never before.

1. Introducing iQ.mercury 2—
the next evolution of eDetailing
Our unique presentation capabilities, control, and content management
can turn your individual sales reps into a world-class sales force.

2. Reps are telling us doctors are taking the iPads
right out of their hands. They don’t want to watch
another presentation, they want to be part of a real
conversation – interacting with data, trying out
formulas, and exploring. That changes the way
we think about developing conversation tools.
Physicians who interact with a sales reps’
iPad are significantly more likely to report a
satisfactory experience. However, only 30%
of physicians surveyed actually are given
the opportunity to interact.
“iPad Reps: Evaluating the Success of Early Initiatives
& Identifying Strategic Opportunities in 2012.”

3. Introducing iQ.mercury 2—
the next evolution of eDetailing.
Our unique presentation capabilities, control, and content management
can turn your individual sales reps into a world-class sales force.
Presentation iPhone Content
Capabilities Controller Management

4. Presentation Capabilities
Give your sales reps a new conversation tool with
pre-call planning, real-time sentiment tracking and
list management features

5. Presentation Capabilities
PRE-CALL PLANNING
Through call customization, reps
are able to modify your brand’s
e-detail within a rules based
structure to construct the best
approach for different HCPs
• Customize presentations to meet the
needs of a customer or time constraints

6. Presentation Capabilities
SENTIMENT TRACKING
Sentiment tracking allows reps
to record positive and negative
responses with a 3-finger swipe
gesture during the call
• Track slide sentiments with positive
or negative response tags
• Document when an HCP enters or
leaves a conversation

7. Presentation Capabilities
DATA TRACKING
Record and review every call with
valuable presentation details
• Date
• Duration of call
• Slides shown
• Slide sentiments
• Viewer(s)

8. iPhone Controller
Provide reps with a tool that allows them to
engage the physician in a meaningful dialogue

9. iPhone Controller
When physicians physically engage with content on a device*:
35% 29%
RX
Are more likely to Are more likely
request a sample to prescribe
*Manhattan Research Physician Experiences with iPad Reps study

10. iPhone Controller
Empower reps with improved HCP engagement
while maintaining control over the presentation
in the HCP’s hands
• Navigate presentations with swipe or tap interaction
• Advance to next slide or review previous slides
• Retain built-in sentiment tracking capability
*Manhattan Research Physician Experiences with iPad Reps study

11. Content Management
Create parameters within flexible interactive
development options to deploy presentations with a
light IT footprint that rolls out in weeks, not months

12. Content Management
USER/GROUP MANAGEMENT
Create and assign reps to groups
or builds to allow for ease in
content distribution
• Import users and manage them
individually or in groups
• Import, edit, and manage presentations

13. Content Management
OVER-THE-AIR DEPLOYMENT
• Over-the-air deployment allows
you effortless distribution of new
or updated e-details to your sales
force via the synch button and
wireless connection
• Your reps can then download their
content from any location so you
have confidence in a consistent
brand message

14. Technical Specifications
Tech Specs that are actually easy to understand

15. Technical Specifications
iPad Player iPhone Controller Server Hosting
• Congruent with • Works seamlessly with • Server administration
iPad 2 & newer iPhone 3GS & newer and management included
• Compatible with • Supported for • 98% uptime guaranteed
iOS 5 & later iOS 5 & later

16. To request more info or a demo,
contact:
Tyler Durbin
Marketing Manager, iQ.mercury
Tyler.Durbin@GSW-W.com
614.543.6962