eHealth Ontario was formed in 2008 to transition healthcare services to electronic formats. Surveys show that Canadians are reasonably confident in the security of their healthcare information when handled by medical professionals, but less so by other groups like administrators or researchers. To develop a culture of privacy, organizations must clearly define privacy as a priority, educate all staff, and make privacy guidance accessible. Management must communicate that privacy is everyone's responsibility. Training and awareness campaigns aim to change behaviors over the long-term. eHealth Ontario implemented privacy training and branding campaigns like "Get Caught! Doing the Right Thing" to promote their efforts.