George helped found Knoxville's Historic Old City neighborhood in the 1990s. As the Director of Marketing and Public Relations for 8 years, Scott created a multi-pronged promotional campaign for the neighborhood with an annual budget of nearly $100,000. The campaign included branding, brochures, street fairs, events, advertisements, and more to promote the neighborhood as a tourist destination and community. The brochures evolved over many editions and included maps and listings of all Old City businesses. Special events throughout the year attracted visitors. Billboards placed on major highways were found to be the most effective method for bringing new tourists to the area. The promotional work helped revitalize Knoxville's downtown.

1. Promotional Campaign for Community Organization During the 1990s, George helped found Knoxville’s Historic Old City neighborhood Scott was the Director of Marketing and Public Relations for 8 years Scott created, raised funds for, and directed a multi-pronged regional promotional campaign with an annual budget of nearly $100,000

4. Only Old City Neighborhood Association members were eligible to purchase display advertising Promotional Campaign-Brochures

6. Promotional Campaign-Special Events Total of more than 44 Performances on 3 Stages Scott conceived and directed more than 17 special events, including Old City Folk Festivals in 1995 and 1996, which drew visitors from as far away as Charlotte, NC An Example of an Old City Folk Festival Event Schedule:

8. The Successes The interest generated by the development of The Old City awakened Knoxville to the possibility of a renewed, vital Downtown The result of this work is now coming to bloom on Gay Street, Market Square, and beyond