![Astonish Results Blogger Game Plan <br />Scope: What is a Social Media Engineer aka Blogger?<br />Astonish Results has found it very helpful and profitable to have a dedicated resource(s) to implement and execute a social media strategy for the agency. Typically, we recommend college interns for the position for the following reasons:<br />,[object Object]](https://image.slidesharecdn.com/gameplanforbloggers-100719131711-phpapp01/85/Blogger-Game-Plan-1-320.jpg)
![College students utilize social media platforms on an hourly basis and have an excellent grasp of the capabilities of social media platforms and how to operate within themJob Description:<br />Here is the job description/job posting Astonish Results has created for you, please feel free to make adjustments to this listing.<br />Social Networking Engineer Internship<br />Department: Marketing<br />Reports To: Owner<br />Overall Responsibilities: To work diligently to give the agency a presence on all social networking arenas including but not limited to: You Tube, Facebook, NING, Twitter, Word press…<br />Key Areas of Responsibility:<br />,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (7)
Similaire à Blogger Game Plan
Similaire à Blogger Game Plan (20)
Plus de Jason Shmeltzner
Blogger Game Plan
- 3. To educate the modern consumer about the Independent Agency
- 4. To creatively find new outlets and opportunities for the agency to advertize and promote online
- 5. To be consistent and professional in all communications
- 6. Write at least 5 blogs per week
- 8. High aptitude for technology and social networking sites
- 9. Can do anything attitude
- 10. Willingness to work with a team
- 13. Twitter
- 14. YouTube
- 15. LinkedIn
- 16. Flickr
- 17. On-site Blog
- 19. Appendix B-Social Media Policy Example #1
- 21. How to set up a Facebook Fan Page: http://www.astonishusergroup.com/videos/view/facebook-fan-page-set-up-webinar_389.html
- 22. Twitter 101 Webinar: http://www.astonishusergroup.com/videos/view/astonish-results-webinar---twitter-101_286.html
- 23. Twitter 201 Webinar: http://www.astonishusergroup.com/videos/view/twitter-201-astonish-results-webinar_294.html
- 25. LinkedIn: Insurance Marketing Guide to LinkedIn
- 26. Flickr: Newbies Guide to Flickr
- 27. Wordpress Blogging For SEO (Appendix D)
- 29. Post agency-related information, examples charitable contributions, new employees, community involvement any type of Agency News
- 31. Off site Wordpress Blogs
- 32. Create a blog for each business division, post information and niche specific content on each of these blogs (these are examples, please review with your agency owner and RFM):
- 33. Small Business
- 34. Large Commercial
- 37. Personal Lines
- 38. Latino Blog
- 40. Get Followers
- 41. Twellow.com/twellowhood – White and Yellow page directory for Twitter users – pick people in geographic areas you want to follow and start following
- 42. You won’t earn follower sunless you first start following others
- 43. Follow brands, celebrities, insurance news sources etc
- 44. Objectives
- 45. Community building, customer service, teaching, learning, promoting, gathering feedback, conversation marketing, raising awareness for a cause, sharing agency news
- 47. Work on attracting your clients, partners and employees to “like” the company on facebook
- 48. Post events, agency news, and fun engaging interactive posts
- 49. Examples
- 52. Shoot and edit videos based on current events, insurance topics
- 53. If you do not have a video camera you can use animoto.com
- 54. Examples:
- 58. LinkedIn
- 59. Run and maintain a company LinkedIn account
- 60. Example:
- 62. Flickr:
- 63. Create and maintain a flickr account of company photos
- 64. Example:
- 66. Mondays hold a conference call with your RFM for tips and trick review (until everyone is comfortable)
- 67. Goals (sample goals, please review with your agency owner and RFM):
- 68. Facebook: Get to 350 fans within 1 month (currently at 206 fans)
- 69. Twitter: Get to 100 followers within 1 month (currently at 30 followers)
- 70. Blogs: Post on each blog once per week, 5-7 blogs weekly
- 71. YouTube: Post at least 1 video per week on YouTube
- 72. Linkedin: Post the blogs on LinkedIn and make announcements
- 74. Meet with leadership of the agency to determine a process for getting information to the social media engineer
- 75. Announce the social media engineer with all the departments
- 76. Hold a meeting with all managers to meet the social media engineer
- 77. Review all training documents and review any questions with the RFM
- 79. Get the process down of communication between the agency and social media engineer
- 80. Cycle feedback from RFM into the process
- 82. Start following niche markets on facebook and via social media
- 83. Engage producers in a social media strategy they can enact
- 85. Leave comments in other blog or article sites (include links to your relevant posts)
- 86. Share links to older blog entries if they’re still relevant
- 87. Reference older posts in newer posts
- 88. Backlinks are your gold, they are BIGGEST determining factor in SEO
- 89. Forge relationships with other bloggers that will result in reciprocal backlinks
- 90. Make your content worth linking to – play off people’s egosThere are other things you can do to help optimize SEO on a WP blog, but if you follow these recommendations, you will be well on your way to having a blog that the search engines pay attention to. Of course, you still need something worth reading, but that’s another day.<br />