Apresentação sobre jornalismo digital em um Workshop da Universidade do Colorado, nos Estados Unidos

1. Digital Journalism
Steve Buttry
University of Colorado
October 19, 2012
#cudigital

2. Read more about it
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stevebuttry.wordpress.com
slideshare.net/stevebuttry
@stevebuttry
stephenbuttry@gmail.com

3. Plan for the day
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How a digital newsroom works
Digital news strategy
Working digital-first
Digital tools for today’s journalists
Social media tools & techniques
Launching your career in digital
journalism

4. The Digital Newsroom

5. What’s important?
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What’s happening now?
Engagement & collaboration
Unique content (enterprise, analysis)
Measuring performance
Strong values
Experimentation w/ tools & techniques
Workflow: process & standards

6. What’s happening now?
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Livestreaming
Liveblogging
Live chats
Alerts
Feed tweets into site

8. Engagement & collaboration
• Join, stimulate, lead & curate the
community conversation
• Crowdsourcing stories
• Community newsrooms
• Mobile newsrooms

11. Engagement & collaboration
• Join, stimulate, lead & curate the
community conversation
• Crowdsourcing stories
• Community newsrooms
• Mobile newsrooms
• Network w/ community blogs

12. Unique content
• Commodity content has little value
(curation can add value)
• Databases (answerbases) have greater
shelf life
• Lead conversation around enterprise
• Do what you do best & link to the rest
(Jeff Jarvis)

14. Measuring performance
• Metrics have always mattered
• Understand what metrics say & what
they don’t
• Seek multiple metrics
• Learn from metrics, but they don’t
override values
• Recognize flukes & don’t overreact

16. Some values don’t change
“Seek truth & report it.”
– SPJ Code of Ethics

17. Digital-first values
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Accuracy
Truth
Attribution
Transparency
Identification
Fairness
Community
• Watchdog role
• First Amendment
• Timeliness &
reflection
• Civility & respect
• Diversity
• Skepticism

18. Can we raise standards?
• Does he-said-she-said story really seek &
report truth?
• Is the “view from nowhere” honest?
• Dan Gillmor suggests replacing
“objectivity” w/ transparency, fairness,
accuracy, thoroughness

19. Digital news strategy

20. Clay Shirky:
“Nothing will work,
but everything might.”

22. John Paton:
“You don’t tinker or tweak a
broken model. You start again
anew.”

23. Digital First principles
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Digital First & print last
Put the digital people in charge
Engage the community
Core competencies: Local content & local
sales
• If it’s not core: reduce it, stop it, sell it or
outsource it

24. Foundation to build on:
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Strong brands
Local content
Local sales force
Journalistic integrity

25. Engagement = value
• Computers & archives for
community use
• Open news meetings
• Blog network
• Classes
• Digital audience 5x print
• From loss to profit

26. What engagement is
Community engagement = News orgs make
top priority to listen, to join, lead & enable
conversation to elevate journalism.

27. What engagement isn’t
• Promotion (though it has promotional
value)
• Distribution of content (though you
should)
• Purely a digital pursuit (it uses digital
tools along w/ traditional ones)

28. What engagement is
Community engagement = News orgs
make top priority to listen, to join,
lead & enable conversation to elevate
journalism.

29. Avenues of Engagement
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Social media
Blogs
Crowdsourcing
Breaking news
Stories
Events
Curation
Aggregation
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Content submissions
Interactive content
Voting, contests
Comments
Schools, groups
Feedback
Print
Face to face

33. Jim Brady:
“There's no silver bullet.
There's just shrapnel.”

36. Mobile Opportunity
• 44% of U.S. adults have smartphones
• 18% of U.S. adults have tablets (up 50%
from summer 2011 to early 2012)
Source: State of the News Media 2012

37. Mobile-first strategy
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Text alerts
Email
Applications (phones & tablets)
Social media (tweets, check-ins, tips)
Location-based news, info & commerce
Easy-to-use mobile websites
Device-flexible (not device-agnostic)
Games (phones, iPads great for games)

38. Personal content
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Births
Youth milestones
School
Graduation
College life
Military service
Weddings
Parenthood
• Divorce
• Jobs, pets, holidays,
food, interests, health
• Illness
• Empty nesters
• Retirement
• Reunions
• Obituaries

40. Life stories
• Commissioned obits (journalist tells life
story, paid by family)
• Obituary, website, booklet, video
• Not just obits: weddings, retirements,
anniversaries, milestones

41. Newspaper Next

43. N2 lessons for Digital First
• Jobs to be done = opportunities
• “Good enough” opens doors to new
avenues of excellence
• Potential markets exceed what you can
imagine (or what research can project)
• “Beware the sucking sound of the core”

44. Working Digital-First

45. Thinking digital-first
• Story is, as Jeff Jarvis says, a process, not a
product
• It’s great to be first w/ story or the idea, but
otherwise link
• Community = collaborators
• Lots of RTs or a prominent link are better than
front-page story
• How can you use new tools to do better
stories?

46. Working digital-first
• Create content for digital platforms (web,
email, SMS, social, mobile)
• Produce print & broadcast products from
content on digital platforms
• Live coverage of events
• Breaking news coverage
• Engage community

47. Court reporter
• Live-tweet from courtroom (narrative,
not a transcript)
• Feed tweets into liveblog
• Big development: Text news alert to
editor
• Write summary or analysis story for web
& print

50. Why to liveblog
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Immediacy
News value
Storytelling
Traffic
Community engagement, loyalty
Interactivity
Saving time

51. Liveblog formats
• Update (time-stamp, reverse-chron) in
blog or story template
• Use CoverItLive
• Use ScribbleLive
• Live-tweet (on Twitter or feeding blog)
• Video stream (w/liveblog)
• Raw, edited or moderated

52. Tips, techniques
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Short, frequent takes
Space isn’t an issue; engagement is
Liveblog becomes notebook
Consider links, polls, photos, audio, video
Promote live & replays
Tweet links to liveblog & replay
OK to step away for question, video, etc.

53. Liveblog & print story
• Liveblog is notebook: cut, paste & edit
• Note when you know you’ve written
good lead or passage for story
• Does summary (w/ web plug) work for
print?
• Plug “complete coverage” in liveblog

54. Liveblogging issues
• Accuracy (stress verification, ask
questions, seek links & documentation,
correct quickly and candidly)
• Rough copy
• Sports credentials
• Multi-tasking
• Learning curve

55. Court reporter, no trial
• Traditional rounds: lawyers, judges,
clerks, filings
• Add #DigitalFirst rounds: monitor tweets,
search Twitter, Facebook groups & pages
• Tweet/alert/blog big filings
• Video clips in interviews
• Scan or download docs if not online

56. Beat reporter
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Beatblog
Liveblog meetings, events
Tweet/alert/liveblog breaking news
Live chat on continuing stories
Data visualization
Curate community conversation

57. Beat reporter questions
• How to crowdsource story?
• What terms, hashtags should you search
(routinely & for each story)?
• Regular/special hashtags to use?
• People to follow? New FB pages/groups?
• Other social media to search (YouTube,
Flickr, Foursquare, Google+ …)?

58. Visual journalist
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Shoot first w/ smartphone & post
Shoot w/ camera for slideshow & print
Shoot video
Record ambient sound, interviews
If disaster, shoot some after shots for
before/after

59. Digital Journalism
Tools & Techniques
Steve Buttry
University of Texas-Arlington Shorthorn
August 14, 2012
#utashorthorn

60. Text
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Stories
Lists
Headlines
Captions
Liveblog
Comments
Polls
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Quizzes
Chats
Tweets
FB updates
Text on video
Text in graphics
Links

61. Audio
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Podcast
Audio clips
Audio w/ slides
Soundtrack on video
Google voice

62. Visuals
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Photos
Slideshows
Videos
Animations
Graphics
Data visualizations
Screenshots
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Maps
Instagram
Flickr
YouTube
Facebook
Pinterest
Twitter

63. Data
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Think of answerbases, not databases
Data personalizes story for readers
Data gives lasting value to reporting
Caspio is plug & play database tool
DataViz & Visual.ly
Google Fusion maps
Google Docs & Forms

64. Factors in blogging success
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Idea
Format
Headline
Visuals
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Links
Voice
Writing
Conversation

65. Possible formats
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Brief
Video (w/ intro)
Photo gallery
List
Review
News story
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Promotion
Chart/graph/map
Q&A
Narrative
Poll
Curation

66. The blogging conversation
• Crowdsource (specific questions: “Do you
know anyone who …?” “Did you see …?”
“Has this ever happened to you?”)
• Consider ending post w/ question
• Stimulate/continue conversation in social
media
• Engage with comments

67. Keys to SEO
• Relevance
• Keywords in headline (what would you
search for?)
• Keywords in story (best in 1st paragraph)
• Understand how people are searching
• Relevant links

68. Reporting with
social media

70. Great for promotion, but also …
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Great for reporting
Find story ideas
Crowdsource
Join the conversation (reply, retweet, ask
questions)
• FB algorithm change hurts news brands

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Many more users
Much info private
Tougher to search
Not as immediate
(less frequent
updates)
• Engage, don’t
intrude
• Great for breaking
news
• Great real-time
search
• Engagement not as
intrusive
• Hashtags help w/
search, conversation

72. Personal vs. professional use
• Separate accounts OK but not necessary
• Always behave professionally, even on
private accounts
• Be personable on pro accounts
• Presume future bosses will see all posts
• Don’t bore pro audience

73. Options for journalists:
• Use personal FB account, all or most
public
• Journalist page
• Personal account, enable subscriptions
(decide which updates are public)

74. • Connect w/ sources (balance,
disclosure?)
• Check pages of agencies, people on beat
• Crowdsourcing (ask on their pages as
well as yours)
• Look for people in the news
• Ask for permission to use photos

75. Why use Twitter?
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It can save you time
It extends your reach
It’s an engaging, conversational tool
It’s great for connecting with people who
experience stories you write about

85. Bookmark this page
https://twitter.com/#!/search-advanced

86. Vetting tweeps, verifying info
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Check full Twitter stream, profile
Connect on phone, in person
Check location (not 100% reliable)
Others verifying? Clusters, not echos
Photos?
Other sources, other tweeps
Ask, “How do you know that?”

87. Say what you don’t know

89. More on verification
Craig Silverman tips:
http://www.cjr.org/behind_the_news/eight_sim
ple_rules_for_doing_a.php
Mandy Jenkins tips:
http://zombiejournalism.com/2011/09/b-sdetection-for-journalists/

90. Routine Twitter use
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Follow people interested in your
topic(replies, retweets, check
followers)
Join topical conversation
Master Twitter search (advanced)
Find & promote topical #hashtags
Use Twitter routinely on your beat

91. Crowdsource

92. Crowdsource

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Growing swiftly
Users share (pin, re-pin) visual content
80% of users are women
Heavy use for food, fashion, travel
Embeddable
How might you use?

94. • Effective curation of Sikh temple
shooting
• Obama answered questions
• Search at searchreddit.com

96. • Do agencies on beat post photos?
• Search for keywords, photos
• Invite people to contribute photos on
news stories
• Connect w/ people posting photos
• Seek permission (check conditions)
• Give credit

97. • Do agencies, people on beat use?
• Watch for public videos getting attention
(will often see links, mentions on Twitter)
• Embed in stories, blogs

98. • “Mayor” is great source about an org or
venue (employee or customer)
• See who has checked in for event or
breaking news story
• Tips might provide questions for stories
• Break story w/ Foursquare “shout”

99. • Connect with sources
• Find new sources through connections,
groups
• Discussions help find experts
• Check updates, slides, travel
• Search by location & keyword

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Important for search
Interview by video Hangouts
Find sources
Follow sources in Circles
Follow beat topics in Sparks

101. Niche tools

102. Social fame is fleeting

103. Launching your career
in digital journalism

105. Your job search is a story
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Research online. Thoroughly
Work your connections
Nail the face-to-face interview
Be resourceful
Try multiple approaches
Never say no for someone else

106. Build your digital profile
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Google yourself. What do you find?
Google+ profile
LinkedIn profile
Twitter, Facebook Timeline (movie)
About.me, Intersect
Blog (when did you last post?)
Personal site (“about me” or portfolio)

107. Build your experience
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Student publications
Internships
Blog
Social media
Freelancing (stringer or one-shot)
Part-time jobs
Professional convention coverage

108. Network
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Connect digitally w/ people you admire
Especially on Twitter
#wjchat, #spjchat, #dfmchat, etc.
Follow up (Twitter, email, handwritten)
Comment on blogs
IRL

109. Expand your search
“Every company is a media company now.”
-- Jay Rosen

110. Show, don’t tell
• Hyperlink résumé (but make sure it reads
well w/o links)
• Don’t send hard copy by U.S. mail unless
asked
• Video as part of résumé (you,
Xtranormal, Search Stories, FB Timeline)
• Pitch through social media
• Use new tools (Storify, Pinterest,
Intersect, Dipity, Timetoast)

111. Do your reporting
• What does the job require?
• Who does similar work? What are their
strengths? What are yours?
• What strengths should you highlight?
• What are you doing to address
weaknesses?
• Research people you interview with

112. Little things are big things
• Customize your résumé
• Spell the prospective boss’s name right
• Take initiative (can you schedule your
own interview?)
• Include Twitter username on résumé

113. Interviews count, too
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Prepare thoroughly
Listen effectively
Answer honestly
Ask tough questions
Don’t fake: “I don’t know” beats BS
Follow up

114. Follow up
• Thank interviewer(s): email, card, tweet
• Elaborate on answers (send link to story
you mentioned, etc.)
• Send link(s) to notable new work
• Send links (not just yours) they might like
• Persistence is a job skill
• Don’t overdo it

115. Read more
• @stevebuttry
• #cudigital
• stevebuttry.wordpress.com (“career
advice” category)
• Check links in today’s blog post
• slideshare.net/stevebuttry
• stephenbuttry@gmail.com

117. In job-hunting …
Don’t let obstacles
become excuses