Convergence of Success Principles and Personal Branding explained

Convergence of
Success Principles and Personal
Branding
Gabriel Lubale
Phone: +254 726 934 441
E-mail: gabriellubale@yahoo.com
Website: www.gabriellubale.com
First Presentation to NEPAD Kenya Secretariat at Pangoni Beach Resort & SPA,
Mtwapa Mombasa Kenya on Thursday 25th October 2012

Opening Question

What is easy to
tell?

Success or Failure.
2 Copyright © 2012 www.gabriellubale.com

Introduction - Jim Colins
• Jim Colins has
been recognized by
Times as one of the
Authors of the 25
Most Influential
Business
Management Books.
The Books that
changed the way we
think about
management.

Introduction - Dr. Stephen Covey
 Dr. Stephen Covey,
passed on 16th July
2012 is one of
Leadership Gurus of
today.
 His book the 7 Habits of
Highly Effective People
has sold over 15 million
copies.
 Other Contemporary
Leadership Gurus
whose ideas
synchronize are John
Maxwell, Tom Peters,
4 Brian Tracy, Mackay
Copyright © 2012 www.gabriellubale.com

Harvey, Ken Blanchard,

Introduction - Dr. Stephen Covey and
Jim Colins
Dr Stephen talks about ―habits‖ and Jim
Colins talks about ―Stages‖. Dr Stephen
Covey’s and Jim Colins ideas are Leadership
Concepts in Management Theory and
Practice and on the hand Personal Branding
is Marketing Management Concept.
These bestseller authors of 21st Century help
to explain Success Principles both from an
individual level to organization level. Their
ideas seem to merge and smoothly transition.

Jim Colins … contd
With their frameworks, Dr. Stephen Covey
and Jim Colins took a very complex set of
idea’s, strategies, philosophies, behaviors and
tactics and they simplified everything into an
easy to understand ―road map‖ that can be
understood and acted upon to achieve greater
effectiveness in any endeavor. Whether it is a
Personal or Corporate or Both.


Jim Colins … contd
These Success Principles originate in all of the
World’s Major Religions and also were articulated by
other Early Scholars and Thinkers.
For example Authors of Classic Self-Improvement
Books: Acres of Diamond by Russell Conwell, As a
Man thinketh by James Allen, Apology of Socrates by
Plato, Art of War by Sun Tzu, The Communist
Manifesto by Karl Marx, The Autobiography of
Benjamin Franklin, How to Win friends and influence
People by Dale Carnegie, The Meditations of Marcus
Aurelius and Richest Man in Babylon by George
Clason, Sayings of Confusion, Manual of Epictetus.


Dr. Stephen Covey’s process figure: success principles


Principles of Success
Dr. Covey’s 7 Habits of Highly
Effective People
1. Be Proactive – This is about not
being reactive or blaming others, but
understanding that we have the freedom
to choose our actions that are based on
values rather than external conditions.
Principles of Personal Choice.

Principles of Success … contd
2. Begin With The End In Mind – This is
about consciously creating a mental outcome
for your project. It’s about not just living day
to day with no clear objective, but identifying
and committing ourselves to a quantifiable
outcome and the values and principles that
will guide our decisions and actions.
Principles of Personal Vision.


3. Put First Things First – This is about
not holding yourself hostage to the
urgent agendas that surround you, but
organizing and executing your activities
around your most important
priorities. It’s about living and being
driven by the principles that you value
the most. Principles of Integrity &
12
Execution.

4. Think Win-Win – This is a paradigm
shift from ―me‖ to ―we‖. It’s about having
a frame of mind that goes away from
adversarial competition and goes toward
mutual respect and mutual benefit in all
interactions and negotiations. The
Universal Law of Abundance in book
The Secret by Rhonda Byrne. Principles
13
of Mutual Benefit.

5. Seek First To Understand, Then To Be
Understood -This is a shift in how we listen to
other people. It’s about going away from
thinking about what our response is going to
be when it’s our turn to talk and instead
listening with the intent of truly understanding
the other person’s point of view. And when
we do that, speaking openly and being
understood happens more naturally and
14 Copyright © 2012Principles of Mutual Understanding.
easily. www.gabriellubale.com

6. Synergize – Synergy is about
working together as a complimentary
team in solving problems, working out
differences and seizing
opportunities. It’s about using the
strengths of some to compensate for the
weaknesses of others in a way that you
make individual weaknesses irrelevant.
15
Principles of Creative Cooperation.

7. Sharpen The Saw – Sharpening the saw is
about renewing ourselves in the four basic
area’s of life: physical, mental, spiritual and
emotional. This is similar to the World Health
Organization (WHO) definition of Healthy
Person. Fitness in all Four Areas and not
merely the absence of diseases. It’s the habit
that increases our ability to live all the other
habits effectively. Principles of Balanced Self-
16 Renewal.

The power of DR Covey’s framework
isn’t so much about the individual Habits
as much as it’s about how the Habits
relate to one another.
And not only how they relate to one
another, but how they pave the way for
progressing through what Dr. Covey
calls the ―Maturity Continuum―.

The Maturity Continuum is based on the 3 levels of
maturity:
1. Dependence – The paradigm that we start out
depending on others. Like a baby depends on his
mother.
2. Independence – The paradigm that we make our
own decisions and we take care of ourselves.
3 . Interdependence – The paradigm that WE can do
things. That our capabilities and efforts working
towards a common goal can great something greater
18 Copyright © what we can do as individuals.
than 2012 www.gabriellubale.com

You can see from Dr. Covey’s visual framework
that Habits 1-3 (the personal work– Private
Victory ) that will help you get from Dependence
to Independence. Habits 4-6 (the interpersonal
work– Public Victory ) that will help you get from
Independence to Interdependence.
And as you can see Habit 7, Sharpening the
Saw, encircles everything which represents that
working on the first 6 Habits is a continual and
never ending process. This Principle similar to the
flywheel in Jim Colin’s framework.

Jim Colin’s process figure: success principles


Jim Colin’s flow Chart figure: success principles


Jim Colin’s framework of Building a Great
organization from a Good one. His process has
4 Basic Stages and each Stage consists of 2
Fundamental Principles.
The first model the transformation as a process of ―
build up‖ followed by ―breakthrough‖. We can draw
an analogy between the framework and a Jet
taking-off on the run-way from the book Good to
Great.
Whereas the Second model depicts the Result-
Based Management Framework in the Public
22 Service from the Book Built to Last.

The Shared-values that drive these
Fundamental Principles are:
1. Personal Humility
2. Professional Will.


In-put Principles of Success … contd
STAGE 1: DISCIPLINED PEOPLE
1. Level 5 Leadership - Level 5 leaders are
ambitious first and foremost for the cause, the
organization, the work—not themselves— and they
have the fierce resolve to do whatever it takes to
make good on that ambition.
2. First Who … Then What - Those who build great
organizations make sure they have the right people
on the bus, the wrong people off the bus, and the right
people in the key seats before they figure out where
to drive the bus. They always think first about ―who‖
24
and then about what.

STAGE 2: DISCIPLINED THOUGHT
3. Confront the Brutal Facts—the Stockdale
Paradox - Retain unwavering faith that you can and
will prevail in the end, regardless of the difficulties,
and at the same time have the discipline to confront
the most brutal facts of your current reality, whatever
they might be.
4. The Hedgehog Concept - Greatness comes about
by a series of good decisions consistent with a
simple, coherent concept— a ―Hedgehog Concept.‖
The Hedgehog Concept is an operating model that
reflects understanding of three intersecting circles:
What you can be the best in the world at, What you
are deeply passionate about, and What best drives
25 Copyright © economic or resource engine.
your 2012 www.gabriellubale.com

STAGE 3: DISCIPLINED ACTION
5. Culture of Discipline - Disciplined people who
engage in disciplined thought and who take
disciplined action—operating with freedom within a
framework of responsibilities—this is the cornerstone
of a culture that creates greatness. In a culture of
discipline, people do not have ―jobs;‖ they have
responsibilities.
6. The Flywheel - In building greatness, there is no
single defining action, no grand program, no one killer
innovation, no solitary lucky break, no miracle
moment. Rather, the process resembles relentlessly
pushing a giant heavy flywheel in one direction, turn
upon turn, building momentum until a point of
26 breakthrough, and beyond.

STAGE 4: BUILDING GREATNESS TO
LAST
7. Clock Building, Not Time Telling - Build
an organization that can adapt through
multiple generations of leaders; the exact
opposite of being built around a single great
leader, great idea or specific program. Build
catalytic mechanisms to stimulate progress,
rather than acting as a charismatic force of
27 personality to drive progress.

STAGE 4: BUILDING GREATNESS TO LAST ..
contd
8. Preserve the Core and Stimulate Progress -
Adherence to core values combined with a willingness
to challenge and change everything except those core
values—keeping clear the distinction between ―what
we stand for‖ (which should never change) and ―how
we do things‖ (which should never stop changing).
Great companies have a purpose—a reason for
being—that goes far beyond just making money, and
they translate this purpose into BHAGs (Big Hairy
Audacious Goals) to stimulate progress.

Out-put Results of Success
1. Where are You and Your
organization on the
Journey From Good To
Great?
2. How tell if you and your
organization has attained
29 Greatness?

Out-put Results of Success ..
contd
Whether you are CEO of Blue Chip
Company with Multi-Dollar Turnover, a
middle level Manager or front desk
Executive or an budding Entrepreneur
just surviving. I would like remember you
are in business first for yourself and then
simultaneously for the organization that
provides you the platform. Experience in
the best teacher School of hard-knocks.
Here is the check-list!
30

contd
1. Delivers Superior Performance
In business, performance is defined by
financial returns and achievement of
corporate purpose. The bottom-line:
profits beyond what inherent economic
conditions enables. In the social
sectors, performance is defined by
results and efficiency in delivering on
the social mission.

contd
2. Makes a Distinctive Impact
The organization makes such a
unique contribution to the
communities it touches and does
its work with such unadulterated
excellence that if it were to
disappear, it would leave a hole
that could not easily be filled by
32
any other institution on the planet.

contd
3. Achieves Lasting Endurance
The organization can deliver
exceptional results over a long
period of time, beyond any single
leader, great idea, market cycle, or
well-funded program. When hit
with setbacks, it bounces back
even stronger than before.

End of Part I
Questions and Comments


Stand out in a crowded
Marketplace
Professionalism:
Presence: Your Aura.
Polish: Refined, Social
Graces etc


Avoid the ―kawa‖
Brands
that win
are brands
that stand
out!

Fake it till you make it
 New position – apply for post with highest
qualification and experience.
 Dress like the big shot! Dress to impress.
 Set deadlines that are ambitious. BHAG!
 Become a CEO of your own career destiny.
 Even successful people need to evolve their
brand.
 Are you authentic? You were born an original do
not live to die a photocopy! Refuse to be your
own shadow! Maintain your DNA. The pedigree!
 Deliver consistently. Promise less and deliver
more. Delight your customers. Wow! Them.

Can you resist the ping?
Having your phone
before your client is
considered rude. It
means your calls are
more important that
your customer! Rem.
TQM. Learn the phone
etiquette. Switch off and
keep it out of sight.
When you talk, pick it
with a smile and identify
yourself. This is Gabriel
Lubale. Can I help you?
Thank you for calling
Gabriel Lubale. Speak
to me or I am on-line.

Online branding
 This is the way of
21st Century. How
do you do it? Post
articles, Guide
people around, Pass
information.
 Do not use the
photos of your pet.
For example a dog,
cat or other animal.
 Visit a professional
Photographer and
take many shots to
40
use.

Be heard differently


Be heard differently
• What is your elevator pitch?
Way of self-introduction. Create
the impression in first 5
seconds.
• Design your verbal business
card. Speak like a diplomat.
Know what can uttered!

Be heard differently … contd
E.g. Sharpening the brains – Lecturer. Issuing
Passports to Nationals and Visas to Foreigner
– Immigration Officer. Fighting poverty and
ignorance among learners in Colleges –
Lecturer and Facilitator. Improving the Social
Capital – Motivational Speaker and Image
Consultant.
Note: People respond to Humor, Greed and
Fear. Create a memorable first encounter.
Avoid to say you are best but act as the best.


Non verbal communication 101
and body language


Non verbal communication 101
and body language … contd

Smile.
Eye contact.
Handshake.


Facts and Tips
Power posing
… contd
2010 Harvard
University in
Research
revealed
that…..


Facts and Tips
Power posing … contd
…. Holding one's body in "high-power" poses for short
time periods can summon an extra surge of power
and sense of well-being when it's needed .
Stimulating the levels of two hormones impacts on our
performance by either raising Testosterone hormone
or lowering Cortisol hormone. Testosterone hormone
is linked to power and dominance in animal and
human Worlds. Cortisol hormone is the ―stress‖
hormone that can impair immune functioning, cause
hypertension and memory loss. It has been observed
that MBA Students who sat carelessly in lecture halls
and took much space as possible got higher paying
jobs whereas the conservatives collected the

Facts and Tips


Practice Bill Clinton’s
Charisma


Facts and Tips … contd
Practice Bill Clinton’s Charisma
The Secret of Bill Clinton’s Charisma, Bill
Clinton is (in)famous for the charisma he
exudes. Countless stories exist of complete
strangers (and even people who despised
Clinton) leaving a first encounter with him
feeling like they’ve known him for years. You
can enhance your charisma skills by doing the
following three things:
1. Practice Brief Eye Contact With Strangers.
2. Master the Art of Personal Space.
3. Practice Being Present.

Facts and Tips … contd
• Emulate the Babies
(infants).Smile.
• Exposing the neck is assign
of surrender. Avoid this. Look
straight-forward like a
telescope or a soldier
marching or Guard of Honor
Parade!

Business Networking Gifts
 Compliment freely.
 Don’t complain.
 Be positive.
 Magical words of courtesy.
Please, Sorry, Thank you,
Excuse me.
 Eat and drink professionally.
Good table manners. How to
52
use cutlery.

Dressing
 Influence through what you
wear.
 Bring the game to the table with
your attire. Look better than
your clients.
 They want and expect to see
you successful. You deserve
53
their money. They will be happy

Dressing … contd
 ―Dress
inappropriately
they remember
the dress.
Dress
impeccably and
they remember
the woman‖
54
Gabrielle Coco

Psychology of color
Colors speak loudly and clearly about your
business. But they give forth mixed messages.
You need to know well the hidden language of
color -- and know that colors speak louder than
words. They stimulate emotions, excite, impress,
entertain, persuade. They generate negative
reactions if you don't understand them. Lasting
impressions are made within 90 seconds and
color accounts for 60 percent of the acceptance
or rejection. So don't select the colors you love.
Instead consider their meaning to prospects.
Here is what colors mean to people in their
55 emotions and in a business context.

Psychology of color … contd
 Red evokes aggressiveness,
passion, strength, vitality. In
business, it is great for
accents and boldness,
stimulates appetites, is
associated with debt.
 Blue evokes authority,
dignity, security, faithfulness.
In business, it implies fiscal
responsibility and security.
Plus it is universally popular.
 Yellow evokes positivity,
sunshine and cowardice. In
business, it appeals to
intellectuals and is excellent
56 for accenting things. Too
much is unnerving.

 Green evokes tranquility, health, freshness. In
business, its deep tones convey status and
wealth; its pale tones are soothing.
 Purple evokes sophistication, spirituality,
expensiveness, royalty and mystery. In
business, it's right for upscale and artistic
audiences.
 Orange evokes fun, cheeriness, warm
exuberance. In business, it's great to highlight
information in graphs and on charts.

 Black evokes  White evokes
seriousness, purity,
distinctiveness, truthfulness,
boldness and being
being classic. In contemporary and
business, it refined. In
creates drama business, it
and is often a fine enlivens dark
background color. colors and can be
refreshing or
58
sterile.

Parting Shot!
―It is not too melodramatic
to say that destiny hangs
on your brand‖. Barbara
Water Walters.
Can you connect the dots
Success Principles and
59 Personal Branding?

End of Part II
Questions and Comments


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