A gruesome look at frightening misfortunes that can befall websites & maim companies. However, they can be turned into happier endings with the use of SEO best practices. A non-exhaustive list of the most common SEO issues we encounter, and tips to improve them.
Basic Security for Digital Companies - #MarketersUnbound (2014)
SEO Tales of Horror Turned Happy Endings with SEO Best Practices
1. SEO Tales of Horror
A gruesome look at frightening
misfortunes that can befall
websites & maim companies.
Brian Russell, @GainesvillePR
Marketing Team, 352 Media Group
2. I’ve Interviewed:
Rob Zombie
Musician
Director & Writer of Movies
including:
House of 1000 Corpses
The Devils Rejects
Halloween (2007)
Halloween II (2009)
Brian Russell
@GainesvillePR
352 Media Group
Robert Englund
(the actor behind Freddy
Kreuger)
6. Happily Ever After
Inbound Marketing is a process, but …
Expect Tangible Results.
There’s no such thing as “secret sauce” or work
that can’t be seen.
7. The Fly
• Making Decisions
Based on Gut Feeling
Rather than Data.
8.
9. Happily Ever After
• Analytics
• Multivariate Testing
• Conversions
• Email Open Rates
• So Much More
27. Happily Ever After
• Bring Marketing In Early
• Focus Your Pages
• “What Would A Visitor Expect Here”
• Assign Keywords to Pages
28. Questions?
Tweet Me
@GainesvillePR
Email Me
brussell@352media.com
Read Me
352media.com/blog
Brian Russell
29. Photos Courtesy
• Rob Zombie - http://images2.wikia.nocookie.net/__cb20100317044525/halloweenmovie/images/b/b1/Rob_Zombie.jpg
• Robert Englund - http://blogcritics.org/video/article/actor-robert-englund-talks-about-horror/page-3/
• The Sixth Sense - http://www.imdb.com/media/rm166232320/tt0167404
• The Fly - http://en.wikipedia.org/wiki/File:Fly_poster.jpg
• When A Stranger Calls - http://upload.wikimedia.org/wikipedia/en/5/58/Whenastrangercallsoriginal.jpg
• Invasion of the Body Snatchers - http://www.videovista.net/reviews/june03/invasion2.jpg
• The Ring – http://upload.wikimedia.org/wikipedia/en/3/37/Theringpostere.jpg
• I Know What You Did Last Summer - http://en.wikipedia.org/wiki/File:I_Know_What_You_Did_Last_Summer.jpg
• Frankenstein’s Monster - http://www.theexecutivebrand.com/wp-content/uploads/2011/07/Karloff-as-Frankenstein.jpeg
• The Craft - http://en.wikipedia.org/wiki/File:The_craft_movie_poster.jpg
Notes de l'éditeur
Unlike most horror stories, I’m not going to save the best for last. And this one has been the most fatal I’ve encountered. A client came to us, saying they had been working with the “Michael Jordans” of SEO. For two years. At 5 figures per month. When I dug in, I found nothing.
There’s plenty of data to aid in making informed decisions. Analytics. Multivariate Testing. There’s no reason to go by gut, when data is available.
17 to 23 million to get a sale.
There’s so much information to be had. There’s no excuse.It’s just a matter of