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4. Strategy Based LinkedIn
• Why the social graph is important
• Communication theory behind successful
strategic networking
• Social search, developing keyword
strategies & optimizing your profile for
inbound traffic
• Using applications for tactical branding
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5. Strategy Based LinkedIn
• Selecting the right groups and subgroups
to connect with your target audience
• Crowd-sourcing to build your network
• Offline disciplines for network growth
• Transitioning relationships into offline
opportunities
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7. Definition: The Social Graph is the
representation of our relationships.
In present day context, these graphs
define our personal, family, or
business communities on social
networking websites
— Jeremiah Owyang, Forrester Research
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15. Social Penetration Theory
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21. http://learn.linkedin.com
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36. Factors in LinkedIn Search Results
•Relevant Keywords
•Direct Connection
•2nd Degree Connection
•3rd Degree Connection
•Connection via Group
•Outside of Network
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39. Search For: Background Check (8,396 Results)
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40. Search For: Background Check OH (63 Results)
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41. Search For: Background Check Columbus OH (11 Results)
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52. • Show your progression
• How did you get where
you are today?
• Accomplishments?
• Where are you heading?
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88. Crowd Sourcing is a
powerful way to grow
your network with relevant
SME relationships
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99. • Complete your profile to 100%.
Follow the guide.
• Import your email contacts and invite those
already on LinkedIn
• Check you LinkedIn account BEFORE your
email inbox
• Spend time reading your streams at least once
per day
• At business meetings, talk about using
LinkedIn to your contacts. Let them know
how you intend to use it.
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101. • How to use the social graph and
communication theory to help you network
on LinkedIn
• Methods for optimizing your profile for the
right keywords so that you can be found
• Professional Social Branding and how you can
maximize up your professional presence
• Online and offline techniques for growing your
personal network
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