What metrics matter for social video? What does success with social video look like? This session will reveal exclusive social engagement benchmarks for Facebook video, drawn from Wochit's network of leading media partners. We'll look at some of the best examples of social video from the Wochit partners, and see exactly how brands including Gruppo Espresso, CBS, Time Inc, and El Mundo use Wochit to make social video. Make shareable videos: https://www.wochit.com

1. Unlocking Social Video
@GarrettGoodman

2. PANDAS are the
new CATS of
the internet
@GarrettGoodman

3. 89 M
views
1 M shares
@GarrettGoodman

4. Wochit - a video creation platform

5. Wochit in EMEA in 2014

6. Wochit in EMEA in 2015

7. Wochit in EMEA in 2016

8. 3 Principles for Social Video
@GarrettGoodman

9. Fiona Campell
Controller of Mobile and Online
BBC
“SOCIAL VIDEO is
about adding value
and ENGAGING WITH
THE AUDIENCE that’s
out there.
NOT DIGITAL
MARKETING.”
@GarrettGoodman

10. 3.7 K
comments
@GarrettGoodman

11. Bouche Media
“CREATIVITY beats
production value.
EVERY TIME.”
@GarrettGoodman

12. 1.9 M
views
@GarrettGoodman

13. Shadi Rahimi
Acting Executive Producer of
Engagement
AJ+
“Online content goes
VIRAL when it elicits an
EMOTIONAL REACTION.
Most powerful are:
HAPPINESS
ANGER
FEAR”
@GarrettGoodman

14. 2.4 M views
@GarrettGoodman

15. Some numbers on Social Video
@GarrettGoodman

16. Global Benchmarks on Facebook video performance
Across 100+ media brands in the Wochit network, the average video in Nov had:
1.1 K Likes
1.3 K Reactions
150 Comments
683 Shares
@GarrettGoodman

17. Social videos created with Wochit had:
267% more likes
272% more reactions
263% more comments
526% more shares
@GarrettGoodman

18. Get in touch
Garrett.Goodman@wochit.com
@GarrettGoodman