Augmented Reality is changing how organizations communicate value and information. It's cutting edge, interactive, end-user simple, and exactly what Buyer 2.0 is looking for. How can this easy to implement, cost effective technology change how you communicate with the life-blood of your organization?

1. Embrace mobile, the sooner the better
Today’s audiences are increasingly mobile
and digital. They want to be able to take
their information with them.
Clickable Paper™
from Ricoh®
bridges the
offline-online gap. A powerful interactive
print solution, it provides immediate one-
touch access to multiple online resources,
such as photos, video/multimedia, websites,
e-commerce portals and social networks.
You and your customers can conduct highly
interactive, cross-media campaigns that yield
rapid results. Even better, because Clickable
Paper is cloud-based, it is easy to implement
and use.
With Clickable Paper, you can protect your
core business and reinvent it at the same
time—with an easy marketing service that
delivers rapid ROI and value beyond the
printed page.
HIGHLIGHTS
• Connects print to multi-channel media using image recognition
software
• Enables interactive print with fast access to photos, video, websites,
e-commerce portals and social media
• Leverages a cloud-based marketing service that easily integrates
RICOH CP Creator to provide increased revenue opportunities
• Works without marking, editing or reformatting source materials
• Empowers users to create their own app and campaign management
platforms with the newly available SDK Module and personalized
database
• Networks with multiple rich media links to individual hotspots in
one image
• Enables customers to create their own campaigns using RICOH
CP Creator
• Enables app users to interact immediately via social media
• Offers data analytics to improve campaign responses and ROI
• Overcomes the limitations of QR codes
• Enables customization of content with unique options, such as
Stamp Rally, Slot Machine and Quiz, to engage audiences
• Drives brand awareness
• Includes the backing of Ricoh’s worldwide marketing organization
to accelerate adoption
Clickable
Paper

2. Promote the power of mobile app marketing
If your business relies on advertising dollars, give your
customers multiple reasons to keep buying print,
despite pressures to move increasing shares of their
advertising budget online.
Clickable Paper frees you from the constraints of
conventional offline-to-online standards, such as QR
codes, which take up space on the page and typically
link to simple web and email addresses. Clickable
Paper doesn’t require visible marks of any kind on
printed materials, so you don’t have to design around
something that detracts from document appearance.
To raise awareness and educate app users, you can use
the standard Clickable Paper design element to indi-
cate that a page is Clickable Paper enabled. Or, you
can develop a custom logo for individual customers.
Redefine interactive print
Clickable Paper is a low-risk strategy because it’s
grounded in familiar marketing territory—campaigns,
cloud services and print. It’s innovative, yet practical
and simple.
Clickable Paper has three elements: Authoring, cloud
server and mobile app. Authoring makes a piece
Clickable Paper enabled. The cloud server stores and
manages documents and links. Smartphone and tablet
users download the mobile app, which displays the
rich media results.
Authoring by
Ricoh
CP Clicker
Mobile Apps
CLOUD
SERVER
Authoring with Ricoh CP Creator
• Enables your PDF files’ pages with one or more
hotspots
• Assigns rich media results to each hotspot on the
page (up to six rich media links)
• Allows you or your customers to update the rich
media results at any time
• Saves time because you simply hand off your
content to Ricoh, and we do the work
Cloud Server
• Indexes documents and the associated rich media
results in the cloud
• Analyzes and matches the snapped images it
receives from app users’ smartphones or tablets
• Returns rich media results to the mobile device
CP Clicker Mobile App
• Downloads free from iTunes®
or Google Play™
online
stores with no charge for use
• Enables app users to “snap” documents with their
smart phones or tablets
• Sends the snapped images to the cloud server
• Displays rich media results in an user-friendly layout
• Enables app users to interact with rich media in
seconds
Go to market with augmented reality
Connect the print and online worlds with
augmented reality, a concept you’re already
familiar with if you’ve ever snapped a QR
code. Basically, the snap of a mobile device’s
camera triggers a sequence of steps that
results in digital information (the rich media
results) being presented as an “overlay” to
the physical world. QR codes and Clickable
Paper are different forms of augmented real-
ity. QR codes use barcodes, or markers, while
Clickable Paper’s image recognition technol-
ogy is a markerless approach.
Clickable Paper

3. Engage app users instantly through mobile
visual searches
The CP Clicker mobile app displays rich media results
that, at a touch, connect individuals immediately to
multimedia, websites, e-commerce portals and social
networks.
In addition, rich media results can enable mobile
devices to take a variety of actions, such as make a
phone call, post a tweet, send an email or open a map.
You can set up hotspots on top of anything in your
document: images, text in any language, diagrams,
photographs, line art or a combination of these.
Increase click-throughs with creative offers
Strong calls to action motivate app users to click
through. Clickable Paper makes it easy for them to
visit an e-commerce site, watch a video, make res-
ervations, download coupons, read a blog, enroll in
a contest, engage via social media, and much more.
And, at every step, your customers can raise brand
awareness with consistent design and messaging.
Provides Result - Analytics
Clickable Paper tracks analytics, providing infor-
mation that marketers can leverage to adjust the
options presented when clickable collateral is
“clicked,” without needing to recall or replace
physical collateral.
The future of the multiplatform media
experience
Clickable Paper is based on Ricoh Visual Search, an
image recognition technology developed by Ricoh
Innovations, Inc. This Ricoh developed solution
enables you to repurpose already printed materials
without marking, editing or reformatting the source
documents. All that’s needed is the PDF source of
the document.
Newspapers, magazines, direct mail pieces, books,
images, brochures and posters can all be recognized
by Clickable Paper, whether they were printed in
the past or will be printed in the future. As long as
you can provide the original source PDF, the author-
ing process is the same—for a book in inventory, for
example, or a book you’re planning to print for the
first time next month.
Clickable Paper QR Code®
Branding Any branding or
no branding
Limited design varia-
tions are possible within
barcode appearance
Scan
requirements
No mark or
embedded code
Scanning is quick
and easy with no
need to get the
whole page in the
camera’s field of view
Visible QR code required
App users must focus
and snap it in its entirety
Analytics Yes, available
from database
No
Returned rich
media results
Up to six rich media
links that are updat-
able at any time
One result encoded
at print time
On-page real
estate required
None required Must be large enough
to be easily scanned
Keep it simple and easy
The CP Clicker apps excel at usability and
functionality, which enhance the experience
of everyone involved.
• Support for iPad®
tablet, iPhone®
6 smart
phone and Retina®
display
• Apps for iOS™
and Android®
platforms pro-
vide the same experience
• Private URL function allows links to be
opened only in the Clickable Paper app
• Snap history permits revisiting snapped
images
• “Collection” feature stores rich media links
in categories such as maps, web pages or
coupons for later use—without the original
snapped images
• Easy sharing on Facebook®
and Twitter®
• Proprietary, integrated authoring tool:
Ricoh CP Creator
Interactive customer education
Upsell and cross-sell products and services
in critical communications, such as wel-
come kits and monthly statements. Provide
support information, instructional videos,
promotions and more. Raise brand aware-
ness via social media.

4. www.ricohclickablepaper.com
© Copyright Ricoh Company, Ltd. 2016.
All Rights Reserved.
6300 Diagonal Hwy 002J
Boulder, CO 80301-9270
Ricoh®
and InfoPrint®
are trademarks or registered trademarks of Ricoh Co., Ltd., in Japan, the United States
and other countries. iTunes, iPad, iPhone and Retina are trademarks of Apple Inc., registered in the U.S. and
other countries. iOS is a trademark of Apple Inc. Facebook is a trademark of Facebook Inc., registered in the
U.S. and other countries. Android is a trademark of Google Inc., registered in the U.S. and other countries
All other trademarks are the property of their respective owners. Product performance may be affected by
environmental factors. Specifications and external appearances are subject to change without notice.
Products may be shown with optional features. IPRD03098-USEN-03
Download the App
Download the CP Clicker app from
iTunes or Google PlayTM
Store and
enjoy your rich media content.
Search iTunes
for Clickable Paper:
http://goo.gl/8OsjHJ
Search Google Play
for Clickable Paper:
http://goo.gl/EXl7XP
Go beyond print
Clickable Paper is a competitive strategy that allows
you to offer a simple marketing service, just by offer-
ing electronic marketing materials in addition to the
printed materials you already produce. And because
Clickable Paper bridges the offline-online gap, it puts
your business at the forefront of innovative mobile
marketing.
Interactive advertisements
Boost magazine ad revenue while making it
easy for app users to visit the advertiser’s home
page, watch a product video, download exclusive
content, post a comment on Facebook, ask for a
brochure, or call the advertiser.
You can feel confident about Clickable Paper
because it is developed and backed by Ricoh, a
global document company that provides hardware,
software and solutions to customers worldwide. A
core element of your document enablement strat-
egy, Clickable Paper is right for the times and right
for your business.
Interactive course packs
Engage and attract students with online
tutorials, assignments, videos, wikis, case
studies, tweets and more.
• Books
• Magazines
• Brochures
• Flyers
• Direct mail
• Precision
marketing pieces
• Welcome kits
Turn printed materials into
interactive print
• Catalogs
• Inserts
• Posters
• Newspapers
• Critical
communications
• Packaging
• Signage
To learn more
To learn more about Clickable Paper, watch
a demonstration or download the app, visit
www.ricohclickablepaper.com.