This was a presentation by Gary Winchester at the Rocklin Area Chamber of Commerce for the first Business Resource Committee Brown Bag Lunch Workshop. The topic was Twitter and Facebook.

1. Rocklin Area Chamber of Commerce
Business Resource Committee
Brown Bag Lunch Workshop
Facebook & Twitter
Presenter:
Gary
Winchester
Presented By: &
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2. Introduction
Gary Winchester Jr.
• Born: Tampa, FL
• Achievements:
– CEO Business Networking Group 2010
– Director of Social Media at Marketing
Medley 2010
– Rocklin Chamber Ambassador 2010
– Rocklin Chamber Business Resource
Committee member 2010
– BDM at Patrol Plus, Inc 2008 - 2010
– Student at TLBC, Now EPIC Bible College
2005 - 2010
– USMC 2000 – 2004
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3. Some of our Social Media Clients
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4. My Social Media Philosophy
Our Philosophy is based on a concept
called Social Media Marketing. We believe
that Social Media is one element within
your marketing strategy, working
synergistically with all of your marketing
efforts to increase your overall results.
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5. What is Social Media Marketing?
• Social media marketing is a method of
promoting your brand by strategically
making your presence known across various
social media networks connecting it to all
your marketing efforts.
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7. What is
• Twitter is a real-time
information network
powered by people all
around the world that
lets you share and
discover what’s
happening now. • Twitter asks “what’s
happening” and makes the
answer spread across the
globe to millions,
immediately.
@GaryWinchester
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12. Key terms…
To follow somebody is to subscribe to their messages
A tweet is an individual message
A DM or direct message is a private message on Twitter
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13. Key terms…
RT or retweet is to repost a valuable message from somebody else on
Twitter and give them credit
Trending topics are the most-discussed terms on Twitter at any given
moment
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14. …and some special lingo
@username is a public message to or about an individual on Twitter
A hashtag—the # symbol followed by a term and included in tweets—is
a way of categorizing all the posts on a topic #DSMtips
Shortened URLs. To fit links into the short messages, Twitter shrinks
some URLs down automatically http://ow.ly/2KvHX
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15. Getting Started in 4 Easy Steps
1. Research
2. Complete Your
Profile
3. Search & Follow
Relevant Accounts
4. Tweet!
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16. Step 1: Research
• If you want to spend time listening first, you
don’t need an account to search at
search.twitter.com
• Try searching for your company and a few key
topics in your field
• Listening can help you get a sense of how you
want to engage on Twitter
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18. Step 2:
Profile
1. Choose a username, can
be changed at any point
without effecting your
tweets
2. Complete your entire
profile
1. Give a brief description
of who your company,
use searchable keywords
2. Add a link to your
website or blog
3. Update settings
4. Use a custom
background
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19. Optimizing Your
Bio
• Bio: 160 characters to describe you
• Rules to optimizing your bio:
1. Use all 160 characters
• Shows there is more to you than just a few words
2. Insert Keywords
• In your sentences use keywords that people will use
to search for you
3. Write in complete sentences
• Do not just write words with commas following
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20. Step 3:
Search & Follow Relevant
Accounts
Follow Friday #FF or #FollowFriday
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21. Step 4: Tweet!
People like the human touch and will appreciate posts with your
thoughts and experiences more than you think
They also like it when you say hi, respond to their questions, comments,
praise, complaints and jokes
People like tips, links to interesting stories and blog posts (they don’t
have to be about your company), exclusive deals and a good sense of
humor.
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22. Tweet but how often?
3 Guidelines for how often you should Tweet:
What are your hours of operation? If you work 9am-5pm then Tweet
within those hours
If you do not have a set schedule then I suggest you:
Pick a start time Your end time will be 12 hours later
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23. Tweet but how often?
What is your role in the company?
If you are the CEO you will Tweet different times than a CMO
What is your message?
Are you selling you a product?Are you establishing yourself as an expert?
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24. Best practices
Build relationships on Twitter
Listen for comments about you
Respond to comments and queries
Ask questions
Retweet messages you would like to share
Post links to things people would find interesting
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25. Best practices
Use a friendly, casual tone
Don’t spam people
Leverage the real-time nature of Twitter
Ask questions, float ideas, solicit feedback – and expect fast feedback
most of the time
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26. Best practices
If you’ve launched a product, new store or new campaign, search
Twitter for comments
Respond to customer service issues quickly
Engage in discussion on a tricky public issue your company is dealing
with
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27. www.Facebook.com/BNGRP
What is a Facebook Page?
Facebook Pages are a free
product for
organizations and
public figures to
connect with people on
Facebook in an official,
public manner.
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28. US Facebook Users
by Age
As of June 1, 2010
InsiderFacebook.com1/30/2015 Business Networking Group (R) 28

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30. Do I separate Business from Personal?
• Yes!
• Why?
1. Gives people a choice.
2. Allows your business to be relational.
3. Allows you to see what friends are
interested in your business
4. Gives you the chance to solicite the
people who want to be solicited by your
business.
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32. Key Definitions
• Administrator: A page administrator controls
the content and settings of a Page.
• Applications: A set of Facebook or third-party
developed applications that can be added to a
profile or page to increase engagement and
enhance content.
• News Feed: Top News aggregates the most
interesting content that your friends are
posting, while the Most Recent filter shows you
all the actions your friends are making in real-
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33. Key Definitions
• Wall: The Wall is a central location for recent
information posted by you and about you.
It’s where you keep your up-to-date content,
and where Fans can contribute.
• Publisher: The Publisher lets you share
content on Facebook and is located at the top
of both your home page and on your profile.
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34. Tips & Best Practices
1. Be Personal, Not Promotional
• People become fans because they want to
connect to the true members.
• Use a first person vs. third person to show fans
you are active on the page and encourage them to
post feedback and comments.
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35. Tips & Best Practices
2. Create content worth sharing
• Sharing behind-the-scenes updates and
content gives fans a feeling of exclusivity by
being connected to their favorites on
Facebook.
• Photos, Video and other content can go viral
quickly as they attract more “like” and
“comment” interactions, which then spread to
friends of fans, attracting new fans.1/30/2015 Business Networking Group (R) 35

36. Tips & Best Practices
3. Join the Conversation
• Facebook is a culture of conversations - a
great opportunity to get immediate feedback
on new things.
• Ask fans a question in your status update, instead
of only posting statements about your activities .
• Show you’re listening by making a comment
among the other fan posts.
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37. Grow Your Connections
• Promote the Username for your page
everywhere
(Facebook.com/MarketingMedley)
• Add a Like Box to your website so
visitors can instantly connect to your
Page without leaving your site.
• Run Facebook Ads targeted to fans of
similar pages to convert them as fans.
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38. Questions
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