4. Coca Cola New system for the advertisers that do work for our 400 brand s. Rather than paying agencies for hours worked, Coke will pay for results achieved. S. Armstrong, head of digital @ Coca Cola 2009
5. P&G “ They are more accountable now. It’s about total consumer engagement and brand building.” R. DelCore, head of finance @ P&G 2009
6. Virgin America "The pitch was unlike all the rest. They never even mentioned ads. They were telling us how we could make more money.“ S. Kramer, head of marketing @ Virgin 2007