2. Tata Steel established in 1907 as a Greenfield project in eastern India Founded in the vision of Jamsetji Tata, a true nationalist Corporate Social Responsibility in Indian industry traces its roots from him. Tata Steel: A Pioneering Enterprise 2
3. Jamsetji Tata: A Visionary Ahead of His Times Laid foundation of Indian industrialisation Laid foundation for scientific development in India Set up J N Tata Endowment for Education In 1902 advised that modern civic amenities to be provided for workers when steel plant was still being constructed. Undertook affirmative action not mere charity “ In a free enterprise, the community is not just another stakeholder in business, but is, in fact, the very purpose of its existence.” J N Tata 3
4. “ Let industry established in the countryside ‘adopt’ the villages in its neighbourhood; ...it is also clearly in the interests of industry that surrounding areas should be healthy, prosperous and peaceful.” J R D Tata, Chairman, Tata Group 1938- 1993 “ I do believe that we, in the Tata Group, have held a view and sense of purpose that our companies are not in existence just to run our business and to make profit but that we are responsible and good corporate citizens over and above our normal operations” Ratan N Tata, Chairman , Tata Group A Vision Translates Into Tradition 4
5. CSR: Part Of Genetic Code Implementing these principles over 100 years are part of organizational development 1912 - 8 hour workday 1916 - Social Welfare Scheme launched for employees 1920 - Leave with pay 1934 - Profit Sharing bonus 1934 - Tata Steel responded to earthquake in its Bihar province with relief supplies 1951 - Planned family norms promoted at community level 1970 – Included Corporate Social Responsibility in its Articles of Association 1958 - 225 acre Jubilee park created for the citizens of Jamshedpur 1979 - Launched concerted rural development initiatives 5
6. Genetic Code: A Unique Identity It has shaped its heart, mindset and business processes 1995- Tata Business Excellence Model - makes sustainable growth a priority and has included this in its Key Enterprises Process 1999- Tata Code of Conduct - mandates good governance ethical behaviour by organizations as well as each and every employee 1995- Tata Council for Community Initiatives – provides the superstructure for CSR efforts across the Group 2003- Tata Index for Sustainable Development - a CSR measure adopted across the Tata Group 6
7. Committed to national and global CSR principles First signatory to UN – Global Compact Founder member of the Global Business Coalition on HIV/AIDS Member of the Global Reporting Initiative Board First Indian company to publish Corporate Sustainability Report as per G R I guidelines Member of International Iron & Steel Institute Project Group on Sustainability Indicator for Steel Upholding Global Commitments 7
8. Corporate Social Responsibility Policy “ Tata Steel believes that the primary purpose of a business is to improve the quality of life of people. Tata Steel will volunteer its resources, to the extent that it can reasonably afford, to sustain and improve a healthy and prosperous environment and to improve the quality of life of the people of the areas in which it operates.” 8
9. From Tradition To Process Areas of Impact Environment Employee Relations Stimulating Economic Growth Civic Amenities & Community Service Population Management Sports and Adventure Health for All Relief During Natural Calamities Education / Arts and Culture 9
10. Environment Conserving Nature for Future Generations All production units certified to ISO 14001 Town Services certified to ISO 14001 Planted -”thousand trees for thousand days” - as a millennium gift for future generations. The eventual count was 1.6 million 20% reduction in consumption of raw materials in the past five years 100% treatment of waste water, discharged upstream from point of collection Greening of Supply Chain 10
11. Employee Relations Many landmarks in Labour Welfare 1915 Free Medical Aid to all employees and dependent family members 1917 Welfare Department set up 1956 Joint Consultation instituted with Union Management Agreement 1990 Incentive for Higher Technical Education 2001 Family Benefit Scheme 2003 R D Tata Technical Education Centre 2003 Initiated process for SA 8000 certification 2004 Completed 75 years of Industrial Harmony 2004 Inserted clause against Sexual Harassment in the Works Standing Order 11
12. Stimulating Economic Growth Continuously augmenting Town infrastructure to promote business growth Tata Steel and its subsidiaries provide business opportunities to ancillary units Institutions such as National Institute of Technology, R.D.Tata Technical Education Center, and Savak Nanavati Technical Institute provides technical and job oriented training Promoting rural economy through natural resource management, micro financing and credit, and training for gainful employment Tate Steel caters to over 600 villages and several company towns, in the provinces of Orissa and Jharkhand Creating a ripple effect across towns and villages 12
13. Civic Amenities and Community Service “ Be sure to lay wide streets planted with shady trees, every other of a quick growing variety. Be sure that there is plenty of space for lawns and gardens. Reserve large areas for football hockey and parks. Earmarks areas for Hindu temples, Mohammaden mosques and Christian churches.” J N Tata,1902 Created Town Services, Community Development & Social Welfare Department, and Energy and Environment Cell Today, also responsible for environment management, family initiatives, medical services, emergency fire services, airport, mobile medical services, sports facilities, libraries, education centers... Services have grown to cover 700,000 beneficiaries 13
14. Population Management Jamshedpur leads in demographic indices and maternal and child health in the country Shares planned family norms with employees and non-employees through Family Initiatives Foundation Extension programs have empowered the community to sustain initiatives Provides free Reproductive Health Services to over 2,000,00 women from urban & rural areas each year Ensures 98% immunisation coverage in the city of Jamshedpur 14
15. Sports & Adventure Promotes Sports as a way of Life Sports Department Tata Steel Adventure Foundation Tata Football Academy Tata Archery Academy 30-acre J R D Tata Sports Complex Organizes sporting events for employees and community year round Promotes sports in schools Employees include 20 Olympians, over 100 international sports persons India’s first woman to scale Mount Everest 15
16. Health for All Health care facilities open to employees and non-employees 850-bed hospital, two super dispensaries and nine dispensaries in Jamshedpur Mobile medical units reach out to rural and semi urban areas Health Centers based in villages and communities. Supports alternative remedies such as ayurveda, naturopathy, homeopathy, etc Supports Blood Bank, specialty hospitals for tuberculosis, eye care services, cancer, etc Taken “Lifeline Express” seven times to remote parts of rural India Partner for Child Survival, Smile Train, Polio and Water and Sanitation projects 16
17. Relief during natural calamities Immediate relief with materials and help during natural calamities Relief followed by long-term rehabilitation programmes Employees have contributed their wages towards relief and participated in relief work Constructed schools and shelters after recent super cyclone in Orissa and earthquake in Gujarat 17
18. Education Jamshedpur is a centre for excellence in education Three primary schools, six high schools and one college run by the company 312 private schools and 171 “balwadi” schools assisted by Tata Steel Jamshedpur has among the highest literacy rates in the country Instituted Dr J J Irani Education Excellence Award 18
19. Arts and Culture Patron of Art and Culture Contributed to setting up of National Centre for Performing Arts, Mumbai Tribal Culture Centre set up for preservation and promotion of indigenous art and culture Supports cultural institutions in Jamshedpur and outlocations Promotes rural arts and crafts “ Art in Industry” camps One of the oldest and finest collection of India’s masters and contemporary Indian art 19
20. Vision 2007 Global Goals and Social Commitments Tata Steel plans to augment capacity from 4 million to 10 million tones per annum Grow from a domestic player to a global enterprises All in line with ethos of creating value for the nation, without compromising on the ability of future generations to meet their needs. Sets aside 12-14% of PAT for welfare 20
21. “ We generate wealth for the people. What comes from the people must, to the extent possible, therefore get back to the people.” - Bharat Ratna, J R D Tata 21
