2. Industry Retailing (Hypermarket)
Founded 2001
Headquarters Mumbai, Maharashtra, India
Products Department store
Promoter Mr. Kishore Biyani
Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar
combined)
Employees 36000 people
Stores 214 (+) Stores Across 90 Cities in India.
3. Vision “To Deliver Everything,
Everywhere, Every time, to
Every Indian Customer in the
most profitable manner.”
4. Man Behind Big Bazar Success
He Born August 9, 1961 in a middle class Family.
He started his career selling stonewash fabric to
small shops in Mumbai.
Now He known as the Rajah of Retail in India.
5. Products of Big Bazar
HOME &
PERSONAL
CARE
FURNITURE APPARELS
FASHION &
BAZAAR Product JEWELLERY
CHILD
CHILL
ELECTRONI FOODS CARE & STATION
CS TOYS
BAZAAR
FARM
PRODUCT
6.
7. Strengths-:
Big Bazaar is known as the "Indian Wal-Mart".
Everyday low prices, which attract customers.
Huge investment capacity.
It offers a Family Shopping Experience, Where Entire family can
visit together under one Roof.
Benefit of Early Entry into Indian Retail.
Online booking and delivery of goods.
8. Weakness-:
General perception: “Low price = Low Quality”.
Overcrowded during offers.
Long lines at billing counters.
Limited only to value offering low price products.
Branded products are still missing from Big Bazaar.
Very thin Margin.
9. Opportunities-:
Huge Potential Rural Market or Town to be Tapped.
Threats-:
Competition.
Unorganized Retail.
Most People still prefers to visit local convenient stores for daily purchases.
Changing Government policies.
International players looking to for India.
Margin of business reducing all the time.
11. Customer Segmentation-:
It Targets Higher and Upper Middle Class Customers.
The large & Growing Young Working Population is a Preferred
Customer Segment.
Targets Working Women & Home makers who are the primary
decision makers.
12. Strategy-:
They divided Indian customers into 3 categories……..
1) India One.
2) India Two.
3) India Three. The potential customers
of big bazaar are
India One & India
Two.
13. India One-:
Consuming class which includes upper middle and lower middle
Class (14% of India's Population).
India Two-:
Serving class which includes people like drivers, house-hold
helps , office peons, etc. (55% of India's population).
India Three-:
Struggling class, (remaining 31% of India's population).
14. Positioning-: High
service
High
Low price price
low
service
15. Innovations of Big Bazar
Sabse Sasta
Din
Wednesday (26/01/2006)
Bazaar (26 Cr. in 1
day)
The Great
Maha Exchange
Bachat Offer
(12/02/09)