Flee, Fight, Feed and F*&#K! The four most basic human drives. But what does it mean for a marketing plan?

1. Gimme an F Understanding the Role of the Human as Shopper.

3. Gimme an F: Background Except this guy, he may actually be a robot…

5. Gimme an F: Background Millions of years. And this is where we landed.

7. Gimme an F: Background  Flee

8. Gimme an F: Background  Flee  Fight

9. Gimme an F: Background  Flee  Fight  Feed

10. Gimme an F: Background  Flee  Fight  Feed  F**k

11. POP displays mean nothing if they aren’t part of a larger strategy.

12. Let’s take a second to brush up on evolution.

14. Sorry. Had to. Gimme an F: Evolution

16. Always good for a response. Gimme an F: Evolution

18. Wait, how many different pasta combinations are there at Olive Garden!? Gimme an F: Evolution

20. He hates being offered additional services at Jiffy Lube, too. Gimme an F: Evolution

21. Why do we crave what’s bad for us?

22. Exhibit A:

24. Gimme an F: Evolution For instance, this has become a symbol for headache

26. Gimme an F: Evolution Even with context…

28. Gimme an F: Evolution Something is off with this picture…

30. Gimme an F: Evolution Small, nomadic groups following resources… and signing bonuses.

32. Gimme an F: Evolution Beginning of animal domestication.

34. Gimme an F: Evolution Beginning of livestock manipulation, among other things.

36. Gimme an F: Evolution Characterized by complex social controls... See, the sarcasm is bi-partisan.

38. Complex economies, governmental systems, arts, industrialization… and this guy. Gimme an F: Evolution

40. Gimme an F: Evolution Like the art scene…

41. Gimme an F: Evolution The hipster scene…

42. Gimme an F: Evolution The pirate scene…

43. Gimme an F: Evolution And the rapidly growing “Anthro-chic” scene…

45. Now, lets look at some opportunities.

46. 92% of retailers plan to increase store openings. 70% of all purchase decisions are made in-store. Touching a product increases likelihood of sale by 50% . 68% of in-store purchases are impulse driven. 28% of shoppers say seeing product in-store had more impact on purchase decision than any other media. 100% of you would still not buy Crystal Pepsi. Gimme an F: Opportunities

47. Gimme an F: Opportunities What it means for your brand Brands/Retail experiences need to tap into the visceral/emotional, cultural and rational In-store experience becomes THE differentiator Decorating vs. Storytelling

48. Flight

52. Gimme an F: Flight  Embrace it

53. Gimme an F: Flight  Embrace it  Reduce it and create a comforting safe zone.

59. Fight

68. Feed

75. F**k

82. So. What does it all mean?

84. This guy. Gimme an F: The Meaning