Digital Marketing Trends 2014

1. Digital Marketing Forecast,
2014
Digitant Consulting Services

2. Translating Trends into Business Tenets
Keeping up with the times, having a broader worldview, not getting left behind- just few of the
reasons to subscribe to the many Digital Marketing trend lists for 2014.
At Digitant, we believe that it isn't just enough to know of' a trend, but equally if not more
important to understand it, adapt it and ride it. Better still be next year's trend-makers and
trail-blazers.
Which is why we don't just aggregate trends for 2014 and tell you how consumers will change,
how platforms will emerge, but also help you navigate the complex world of Digital Marketing
by reviewing your strategy through the lens of our trends.
We believe digital marketers will find our strategic inputs just as insightful as some of the
trends in this document.
Happy Navigating!

3. Journey to insights has truly began on big data path!
Consumers as well as corporations are overloaded with data and information.
Big data is yet to be explored by marketers and insights derivation is still in
infant stages. However, it is expected to take off with new year

4. Social Media
will evolve
from being
an end to
being means
to an end
With newer and newer social networks vying to breakthrough as the next
big thing & social media marketing agencies mushrooming by the hour, the
roar seems to have gotten louder than the beast and this year marketers
would like to see the ROI as the efforts to drive this channel grow big

5. Mobile will evolve more targeted, localized &
personalized
As internet usage
through mobile grows
faster than that of PC,
brands will use novel
ways to target more
mass, more heartland
audience

6. Apps evolve to be more multitask, multi purpose &
unique proposition
Mobile native apps are on the rise but users are becoming selective. An UDP
(Unique Download Provocation) is required for users to download an app

7. Content will work seamlessly across
platforms & channels
Content, working seamlessly across all platforms of engagement for
a brand, is not a luxury anymore but users expect it to be that

8. Users will want their
anonymity back !
As more and more
consumers
experience fatigue
with Social
media's
expectation to be
'always on, always
awesome', we
predict the return
of the „quest for
anonymity‟, as a
driver for digital
media

9. Users are more eager to learn but in new ways !
As consumers in the offline and social media world become 'Too proud to ask', they
turn to the digital medium for Instructional content, through Life hacks and DIY‟s

10. Given the popularity of
social media, users
evaluate content
foremost from the
perspective of its
shareworthyness, and do
not consume content for
its own sake
Content quality will be
determined by
„sharewothy-ness‟

11. Media becomes “interruptive – information” medium
As media such as Youtube move from pre-roll (skip)
advertising to an interruption model, consumers will
come to accept such ads but will expect branded
content to be hyper-relevant, engaging and succinct

12. Marketing will
becomes friends with
technology
Automation of inventory buying
and management will only
increase. Programmatic buying
and other artificial intelligence
system will start taking over the
manual processes

13. Next:
Know what 2014 has in
store for „you‟
Contact us for more information on:
Website: www.digitant.co
Email : enquiry@digitant.co
Phone : +91 996 352 2288