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services smart energy



 Smart energy – How
 to become smart consumers
 Consumers are key players in lowering carbon emissions from the electricity system. We are all
 consumers, so we must ask ourselves how we can contribute to smart energy usage and how this
 will affect our daily lives. Utilities are in for a radical change.

                                                                                                                          ▶ GLOBAL WARMING and the need to decar-          limited, and that everyone has to pitch in
                                                                                                                          bonize operations top today’s business           to make it happen. But he is neither a tech-
                                                                                                                          agenda. This article presents a vision of        nology freak nor interested in investing a
                                                                                                                          how this may affect the individual con-          lot of time in managing his own and his
                                                                                                                          sumer, and also of the transformation fac-       family’s energy consumption.
                                                                                                                          ing the utility industry.                           Therefore, he was happy when his
                                                                                                                             Salvatore is sitting at the airport waiting   energy service provider offered him a best
                                                                                                                          for his flight when he receives an e-mail        peak rate for the electricity supply to his
                                                                                                                          alert on his smartphone from his energy          house that includes a remote control
                                                                                                                          service provider. The alert informs him          option for his air-conditioning system, in
                                                                                                                          that back home in Italy critical peak pric-      return for a reduced price during critical
                                                                                                                          ing for electricity will come into effect in     peak demand times. During peak demand,
                                                                                                                          four hours.                                      his provider manages his air-conditioning
                                                                                                                             It is summer . European utility-          system remotely to reduce its energy con-
                                                                                                                          market liberalization has created fierce         sumption. This typically results in a tem-
                                                                                                                          competition among energy service provid-         perature increase of –C in Salvatore’s
                                                                                                                          ers. Regulators have increased the pressure      home, which his family finds acceptable.
                                                                                                                          on energy companies to achieve substan-          Consumers have the option of overriding
                                                                                                                          tial changes in the consumption behavior         the remote air-conditioning control, but
                                                                                                                          for both residential and commercial cus-         this is expensive, and everyone in the fam-
                                                                                                                          tomers. The target for electricity genera-       ily understands and accepts the fact.
                                                                                                                          tion from renewable energy sources has              Back to the airport. While Salvatore is
                                                                                                                          been raised to  percent by . The           reading e-mails on his smartphone, he
                                                                                                                          opening of the European utility market has       decides to take a look at the electricity
                                                                                                                          resulted in further consolidation, with a        microgeneration unit at his summer house
                                                                                                                          number of pan-European players in the            in Sicily. By clicking an icon on his mobile’s
                                                                                                                          segments of electricity generation, distri-      touch screen, he opens a web page show-
     Consumption distribution Germany                                                                                     bution, and retail. Electricity distribution     ing that his solar panels are delivering kW
                                                                                                                          networks are undergoing a fundamental            of electricity into the network. A quick
                                        22% Private                                                                       transformation into an integrated “Euro-         check of the current market price for
                                            households                                                                    pean Smart Grid.”                                microgenerated electricity reveals that he
                                                                                                                             What does all this mean for Salvatore?        might come out of the critical peak price
        19%                                                                                                               Motivated to make a personal contribution        with a bit of extra revenue.
        Commercial
                                                               25% Industrial
                                                                                                                          to global sustainability (and of course             The scenario with Salvatore might, of
                                                                                                                          driven by financial incentives), Salvatore       course, not be typical in , but it is
                                                                                                                          has recently signed a new contract provid-       becoming obvious that all of us as consum-
                                                                                                                          ing a “best peak rate” for his house in the      ers will have to play an active role in the
                                                                                                                          greater Rome area.                               reduction of greenhouse gases.
                                                                                                                             Electricity consumption has risen sub-           This means, first, that we need to under-
                                                                                                                          stantially in Southern and Western Europe        stand how we consume energy today. Sec-
                                                                                                                          during July and August, primarily due to         ond, we need to learn how to use energy
           13% Raw materials industry

                                        7% Export


                                                    6% Generators

                                                                    4% Losses (network)
                                                                                          3% Transport

                                                                                                         1% Pumpenergy




                                                                                                                          air-conditioning systems and plug-in             more efficiently, and how to change our
                                                                                                                          hybrid electric vehicles. Energy service         consumption so that our interests balance
                                                                                                                          providers across Europe have introduced          with the needs of a low-carbon energy sys-
                                                                                                                penergy




                                                                                                                          tariffs with sharply higher prices during        tem. Achieving this requires incentives for
                                                                                                                          peak-demand hours and incentives for             good behavior and punishment for wrong
                                                                                                                          customers who are willing to reduce con-         behavior. It will take some of our valuable
                                                                                                                          sumption during those times.                     time; it will add complexity to our life; and
                                                                                                                             Salvatore is a businessman and a father       it might mean some loss of comfort. But it
                                                                                                                          with two small children. He understands          has to happen.
     Source: Elektrische Energieversorgung 2020, VDE 2005
                                                                                                                          and accepts that global warming must be             Technology will help. Whatever future


38
smart energy services




applications look like, they must be based      some extent. The consequence of these
on precise measurements of consumption,         mechanisms is an increasing volatility in
real-time communication, and smart tools        the electricity system, with a correspond-
in order to help all of us – including the      ing risk of blackouts.
non-technical – become responsible                In order to address these challenges, the
energy citizens.                                electricity networks will have to become
                                                more internet-like. The internet has been
S MART ELECTRICITY NETWORKS                     built as a robust network with distributed
Smart consumers cannot save the planet if       resources and intelligence, and different
they cannot interact with a smart electric-     options for routing information from
ity network. Therefore, a key element is        source to destination. The Smart Grid idea
the transformation of today’s electricity       applies the same concepts to electricity
networks into smart grids. The large-scale      networks, such as virtual power plants or
integration of electricity generation from      microgrids. Virtual power plants consist of
renewable energy sources (and other             geographically distributed generators
developments such as the need to support        managed as one power plant. Microgrids
electric vehicles) will dramatically change     are parts of the electricity network that can
the operating conditions for electricity        be isolated and supply enough energy for
networks.                                       the consumers connected to the microgrid.
   A substantial amount of electricity will     Such setups will secure the robustness of
be generated at remote locations all over       future electricity networks and avoid
the network such as Salvatore’s photo-          blackouts.
voltaic-powered summer house, rather
than at central power plants. Also, the         S MART COMMUNICATIONS
energy Salvatore saves by participating in      The best internet-like concepts and dis-
his provider’s peak pricing program can be      tributed intelligence do not help if network
seen as “virtual generation” in this context.   nodes cannot communicate with each
   Distributed generation will, however,        other and with control centers. Communi-
affect the direction of electricity flow in     cation networks connecting all electricity
the network, allowing it to flow back and       network nodes playing an active role in the
forth. As well, the supply from many            Smart Grid will be the nerve systems of
renewable energy sources is unsteady; for       our future electricity networks.
example, varying with weather conditions.          But demands on the communication
Because no large-scale storage systems          networks will be high. The networks will
presently exist, electricity generated from     have to handle diverse types of traffic,
wind also needs to be sold when the wind        from control signals that must travel long
is blowing. Demand-side management not          distances in virtually no time (e.g., to iso-
only means reduced peak demand, but also        late line faults) to broadband connectivity
ensures that demand follows generation to       providing video surveillance of mission-


                                                                                                                    39
services smart energy


                         critical assets. The communication net-            models, new ways of working, and new
                         works must not fail under any circum-              approaches to consumers. New partici-
                         stance; otherwise the electricity network          pants will enter the markets, consumers
                         will fail. Redundancy and security aspects         among them.
                         are crucial. Also, these networks must                The decarbonization of the electricity
                         partly operate under harsh conditions and          system will have to be reflected in market
                         must not, for example, be affected by elec-        models. For example, the need to balance
                         tromagnetic interferences. Utilities under-        consumer and energy-system interests will
                         taking such substantial investments might          require a mediator role to collect requests
                         also consider offering Salvatore broadband         from different players in the electricity sys-
                         services to his summer house, to leverage          tem, and gather the contribution offers
                         their investments.                                 from consumers to balance the system.
                            Salvatore, his family, and his electrical       Dedicated communication and automation
                         appliances are active participants in the          services must be provided, and tightly inte-
                         Smart Grid, implying that communication            grated electricity and communication net-
                         with him, his family, and the devices they         works must be operated.
                         use is an integral part of the grid’s nerve           Which role will today’s energy service
                         system.                                            providers take? They already have the rela-
                            Central to this integration is smart            tionship with consumers; they hold both
                         metering. Digital meters will provide the          the carrot (in terms of financial and other
                         data needed for Salvatore and his family to        incentives) and the stick (e.g., peak pricing)
                         understand how they consume energy and             to influence our behavior. Will they also
                         how they can change their behavior. Again,         offer us advanced communication, infor-
                         real-time communication solutions will             mation, and automation services related to
                         give him feedback and relevant informa-            energy consumption and generation (and
                         tion through appropriate applications,             possibly even beyond) in order to help us
                         using the media and devices he and his             manage the complexity of our future
                         family prefer, or which are available in a         energy life? Will new players enter the
                         specific situation. Most suitable for Salva-       scene?
                         tore might be his smartphone, while his               Which role will distribution system
                         children might prefer to use their gaming          operators take? They will, of course, con-
                         console, and his parents would only look at        tinue to provide the electricity logistics,
                         a stylish display in an oak housing that           connecting generators with consumers in
                         matches their furniture. Whatever applica-         the new smart-energy world. But will they
                         tions, media, and devices are best, they           also operate the tightly integrated electric-
                         need to communicate in real time with the          ity and communication networks of the
                         energy meter and other equipment such as           future? Many operators have already iden-
                         electrical appliances or microgenerators to        tified the operation of their telecommuni-
                         collect data for a meaningful feedback             cation networks as mission-critical but not
                         loop.                                              as core business, and consequently have
                            Smart meters will be a key sensor for the       outsourced these operations to reduce
                         Smart Grid, collecting valuable measure-           costs.
                         ment data about the “health status” of the            Which role will telecommunication net-
                         electricity network (e.g., short interrup-         work operators play? Will they provide
                         tions, and over or under voltages), thereby        communication services for smart grids?
                         enhancing network operations. Collecting           Will they provide the communication serv-
                         all this critical data is of no use if it cannot   ices used by energy service providers to
                         be communicated in real time, reliably,            influence our energy consumption?
                         securely, and independently from the sta-             New market models are on the verge of
                         tus of the electricity network.                    evolving, and it is still early to predict how
                                                                            the utility markets will develop in light of
                         S MART MARKETS AND NEW PLAYERS                     liberalization and decarbonization. The
                         What does all this mean for the utility            situation creates as many uncertainties and
                         markets and their stakeholders?                    threats as it hold opportunities – for exist-
                            Utility market models, with their estab-        ing and new players.
                         lished players and contractual relation-
                         ships, will change. Experience from the tel-       I NVESTMENT OPPORTUNITIES
                         ecommunication markets has shown that              Investment in smart grids is expected to be
                         market liberalization changes the game             in the range of up to  percent of utility
                         board. While creating challenges for estab-        company turnovers, which could add-up to
                         lished market players, it also unlocks             eur  billion by  in Europe alone.
                         impressive creativity to find new business         However, it can only take place if regula-


40
smart energy services




 European monitoring and control market for power grids
 Market value (Bn €)
 35
 30
 25
 20
 15
 10
  5
  0
  2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020


       Growth perspectives                          Percent of hardware,
       (2007–2020 annual rate)                      software and services, 2007
                                  9,9                                       Hard 18,1%


               5,6                                           Serv               Soft 15,9%
                                                             66,0%

          Total M&C         Power grids
 Source: EC DGINFSO – SMART 2007/047


tion creates clarity on harmonized Euro-         segments (such as telecommunications),
pean business models and market rules,           and potential new players (perhaps in the
which is not yet the case. Also, the busi-       area of value-added services) to under-
ness case for such investment is compli-         stand their desired positions, to develop
cated and difficult to address, as it only       strategies, and to start pilot programs to
holds if benefits for both utilities and soci-   build experience.
ety are factored into the equation. The             From a consumer perspective, we all
benefits for utilities expand across the         have to contribute to decarbonizing the
value chain, but are not distributed in the      way we consume energy. We can succeed if
same way as the investment needed. These         provided with suitable support from the
challenges must be resolved to facilitate        utility markets and its technologies – and
the investment needed to decarbonize the         have fun doing it, too!
electricity system.
   Back to Salvatore. His way of living with      AUTHOR
electricity changed significantly between                                  ▶ JENS ERLER is responsible
 and . It is much more compli-                                     for Global Business and Port-
cated, because the days when he just                                       folio Development – Utility
plugged in his appliances and ignored the                                  Industry Specific Solutions at
energy they consumed are long gone. In                                     Ericsson’s Business Unit Glo-
, he is an “energy citizen,” consuming       bal Services. He joined Ericsson in 1993 after receiv-
and generating electricity, balancing his        ing his MSc in Telecommunication Engineering from
own interest with the interest of the sys-       the Technical University of Darmstadt, Germany.
tem. Yes, it involves a loss of comfort, but     While based in Düsseldorf, Germany, and Stockholm,
he finds it manageable with the help of          Sweden, Jens held positions in global field support,
automation, enhanced applications, and           sales support, product and portfolio management,
communications. And his carbon footprint         and sales and business development, focusing on
looks much better in  than it did in         mobile enterprise solutions and industry-specific so-
, also thanks to sophisticated commu-        lutions for healthcare and utilities.
nication networks operating in the back-         (jens.erler@ericsson.com)
ground, tightly integrated with electricity
networks.
   Market liberalization and new market
models can represent a threat to existing
market players but represent opportunities
as well. It is now time for those existing
players, the players from related industry


                                                                                                                                41

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How to become smart consumers -Smart energy - Ericsson

  • 1. services smart energy Smart energy – How to become smart consumers Consumers are key players in lowering carbon emissions from the electricity system. We are all consumers, so we must ask ourselves how we can contribute to smart energy usage and how this will affect our daily lives. Utilities are in for a radical change. ▶ GLOBAL WARMING and the need to decar- limited, and that everyone has to pitch in bonize operations top today’s business to make it happen. But he is neither a tech- agenda. This article presents a vision of nology freak nor interested in investing a how this may affect the individual con- lot of time in managing his own and his sumer, and also of the transformation fac- family’s energy consumption. ing the utility industry. Therefore, he was happy when his Salvatore is sitting at the airport waiting energy service provider offered him a best for his flight when he receives an e-mail peak rate for the electricity supply to his alert on his smartphone from his energy house that includes a remote control service provider. The alert informs him option for his air-conditioning system, in that back home in Italy critical peak pric- return for a reduced price during critical ing for electricity will come into effect in peak demand times. During peak demand, four hours. his provider manages his air-conditioning It is summer . European utility- system remotely to reduce its energy con- market liberalization has created fierce sumption. This typically results in a tem- competition among energy service provid- perature increase of –C in Salvatore’s ers. Regulators have increased the pressure home, which his family finds acceptable. on energy companies to achieve substan- Consumers have the option of overriding tial changes in the consumption behavior the remote air-conditioning control, but for both residential and commercial cus- this is expensive, and everyone in the fam- tomers. The target for electricity genera- ily understands and accepts the fact. tion from renewable energy sources has Back to the airport. While Salvatore is been raised to  percent by . The reading e-mails on his smartphone, he opening of the European utility market has decides to take a look at the electricity resulted in further consolidation, with a microgeneration unit at his summer house number of pan-European players in the in Sicily. By clicking an icon on his mobile’s segments of electricity generation, distri- touch screen, he opens a web page show- Consumption distribution Germany bution, and retail. Electricity distribution ing that his solar panels are delivering kW networks are undergoing a fundamental of electricity into the network. A quick 22% Private transformation into an integrated “Euro- check of the current market price for households pean Smart Grid.” microgenerated electricity reveals that he What does all this mean for Salvatore? might come out of the critical peak price 19% Motivated to make a personal contribution with a bit of extra revenue. Commercial 25% Industrial to global sustainability (and of course The scenario with Salvatore might, of driven by financial incentives), Salvatore course, not be typical in , but it is has recently signed a new contract provid- becoming obvious that all of us as consum- ing a “best peak rate” for his house in the ers will have to play an active role in the greater Rome area. reduction of greenhouse gases. Electricity consumption has risen sub- This means, first, that we need to under- stantially in Southern and Western Europe stand how we consume energy today. Sec- during July and August, primarily due to ond, we need to learn how to use energy 13% Raw materials industry 7% Export 6% Generators 4% Losses (network) 3% Transport 1% Pumpenergy air-conditioning systems and plug-in more efficiently, and how to change our hybrid electric vehicles. Energy service consumption so that our interests balance providers across Europe have introduced with the needs of a low-carbon energy sys- penergy tariffs with sharply higher prices during tem. Achieving this requires incentives for peak-demand hours and incentives for good behavior and punishment for wrong customers who are willing to reduce con- behavior. It will take some of our valuable sumption during those times. time; it will add complexity to our life; and Salvatore is a businessman and a father it might mean some loss of comfort. But it with two small children. He understands has to happen. Source: Elektrische Energieversorgung 2020, VDE 2005 and accepts that global warming must be Technology will help. Whatever future 38
  • 2. smart energy services applications look like, they must be based some extent. The consequence of these on precise measurements of consumption, mechanisms is an increasing volatility in real-time communication, and smart tools the electricity system, with a correspond- in order to help all of us – including the ing risk of blackouts. non-technical – become responsible In order to address these challenges, the energy citizens. electricity networks will have to become more internet-like. The internet has been S MART ELECTRICITY NETWORKS built as a robust network with distributed Smart consumers cannot save the planet if resources and intelligence, and different they cannot interact with a smart electric- options for routing information from ity network. Therefore, a key element is source to destination. The Smart Grid idea the transformation of today’s electricity applies the same concepts to electricity networks into smart grids. The large-scale networks, such as virtual power plants or integration of electricity generation from microgrids. Virtual power plants consist of renewable energy sources (and other geographically distributed generators developments such as the need to support managed as one power plant. Microgrids electric vehicles) will dramatically change are parts of the electricity network that can the operating conditions for electricity be isolated and supply enough energy for networks. the consumers connected to the microgrid. A substantial amount of electricity will Such setups will secure the robustness of be generated at remote locations all over future electricity networks and avoid the network such as Salvatore’s photo- blackouts. voltaic-powered summer house, rather than at central power plants. Also, the S MART COMMUNICATIONS energy Salvatore saves by participating in The best internet-like concepts and dis- his provider’s peak pricing program can be tributed intelligence do not help if network seen as “virtual generation” in this context. nodes cannot communicate with each Distributed generation will, however, other and with control centers. Communi- affect the direction of electricity flow in cation networks connecting all electricity the network, allowing it to flow back and network nodes playing an active role in the forth. As well, the supply from many Smart Grid will be the nerve systems of renewable energy sources is unsteady; for our future electricity networks. example, varying with weather conditions. But demands on the communication Because no large-scale storage systems networks will be high. The networks will presently exist, electricity generated from have to handle diverse types of traffic, wind also needs to be sold when the wind from control signals that must travel long is blowing. Demand-side management not distances in virtually no time (e.g., to iso- only means reduced peak demand, but also late line faults) to broadband connectivity ensures that demand follows generation to providing video surveillance of mission- 39
  • 3. services smart energy critical assets. The communication net- models, new ways of working, and new works must not fail under any circum- approaches to consumers. New partici- stance; otherwise the electricity network pants will enter the markets, consumers will fail. Redundancy and security aspects among them. are crucial. Also, these networks must The decarbonization of the electricity partly operate under harsh conditions and system will have to be reflected in market must not, for example, be affected by elec- models. For example, the need to balance tromagnetic interferences. Utilities under- consumer and energy-system interests will taking such substantial investments might require a mediator role to collect requests also consider offering Salvatore broadband from different players in the electricity sys- services to his summer house, to leverage tem, and gather the contribution offers their investments. from consumers to balance the system. Salvatore, his family, and his electrical Dedicated communication and automation appliances are active participants in the services must be provided, and tightly inte- Smart Grid, implying that communication grated electricity and communication net- with him, his family, and the devices they works must be operated. use is an integral part of the grid’s nerve Which role will today’s energy service system. providers take? They already have the rela- Central to this integration is smart tionship with consumers; they hold both metering. Digital meters will provide the the carrot (in terms of financial and other data needed for Salvatore and his family to incentives) and the stick (e.g., peak pricing) understand how they consume energy and to influence our behavior. Will they also how they can change their behavior. Again, offer us advanced communication, infor- real-time communication solutions will mation, and automation services related to give him feedback and relevant informa- energy consumption and generation (and tion through appropriate applications, possibly even beyond) in order to help us using the media and devices he and his manage the complexity of our future family prefer, or which are available in a energy life? Will new players enter the specific situation. Most suitable for Salva- scene? tore might be his smartphone, while his Which role will distribution system children might prefer to use their gaming operators take? They will, of course, con- console, and his parents would only look at tinue to provide the electricity logistics, a stylish display in an oak housing that connecting generators with consumers in matches their furniture. Whatever applica- the new smart-energy world. But will they tions, media, and devices are best, they also operate the tightly integrated electric- need to communicate in real time with the ity and communication networks of the energy meter and other equipment such as future? Many operators have already iden- electrical appliances or microgenerators to tified the operation of their telecommuni- collect data for a meaningful feedback cation networks as mission-critical but not loop. as core business, and consequently have Smart meters will be a key sensor for the outsourced these operations to reduce Smart Grid, collecting valuable measure- costs. ment data about the “health status” of the Which role will telecommunication net- electricity network (e.g., short interrup- work operators play? Will they provide tions, and over or under voltages), thereby communication services for smart grids? enhancing network operations. Collecting Will they provide the communication serv- all this critical data is of no use if it cannot ices used by energy service providers to be communicated in real time, reliably, influence our energy consumption? securely, and independently from the sta- New market models are on the verge of tus of the electricity network. evolving, and it is still early to predict how the utility markets will develop in light of S MART MARKETS AND NEW PLAYERS liberalization and decarbonization. The What does all this mean for the utility situation creates as many uncertainties and markets and their stakeholders? threats as it hold opportunities – for exist- Utility market models, with their estab- ing and new players. lished players and contractual relation- ships, will change. Experience from the tel- I NVESTMENT OPPORTUNITIES ecommunication markets has shown that Investment in smart grids is expected to be market liberalization changes the game in the range of up to  percent of utility board. While creating challenges for estab- company turnovers, which could add-up to lished market players, it also unlocks eur  billion by  in Europe alone. impressive creativity to find new business However, it can only take place if regula- 40
  • 4. smart energy services European monitoring and control market for power grids Market value (Bn €) 35 30 25 20 15 10 5 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Growth perspectives Percent of hardware, (2007–2020 annual rate) software and services, 2007 9,9 Hard 18,1% 5,6 Serv Soft 15,9% 66,0% Total M&C Power grids Source: EC DGINFSO – SMART 2007/047 tion creates clarity on harmonized Euro- segments (such as telecommunications), pean business models and market rules, and potential new players (perhaps in the which is not yet the case. Also, the busi- area of value-added services) to under- ness case for such investment is compli- stand their desired positions, to develop cated and difficult to address, as it only strategies, and to start pilot programs to holds if benefits for both utilities and soci- build experience. ety are factored into the equation. The From a consumer perspective, we all benefits for utilities expand across the have to contribute to decarbonizing the value chain, but are not distributed in the way we consume energy. We can succeed if same way as the investment needed. These provided with suitable support from the challenges must be resolved to facilitate utility markets and its technologies – and the investment needed to decarbonize the have fun doing it, too! electricity system. Back to Salvatore. His way of living with AUTHOR electricity changed significantly between ▶ JENS ERLER is responsible  and . It is much more compli- for Global Business and Port- cated, because the days when he just folio Development – Utility plugged in his appliances and ignored the Industry Specific Solutions at energy they consumed are long gone. In Ericsson’s Business Unit Glo- , he is an “energy citizen,” consuming bal Services. He joined Ericsson in 1993 after receiv- and generating electricity, balancing his ing his MSc in Telecommunication Engineering from own interest with the interest of the sys- the Technical University of Darmstadt, Germany. tem. Yes, it involves a loss of comfort, but While based in Düsseldorf, Germany, and Stockholm, he finds it manageable with the help of Sweden, Jens held positions in global field support, automation, enhanced applications, and sales support, product and portfolio management, communications. And his carbon footprint and sales and business development, focusing on looks much better in  than it did in mobile enterprise solutions and industry-specific so- , also thanks to sophisticated commu- lutions for healthcare and utilities. nication networks operating in the back- (jens.erler@ericsson.com) ground, tightly integrated with electricity networks. Market liberalization and new market models can represent a threat to existing market players but represent opportunities as well. It is now time for those existing players, the players from related industry 41