Facebook is one of the major global employer brands. And still going strong! Find out in this presentation all about facebook’s global strengths. Where can their main talent pool be found around the world? How can they best make a global employer brand proposition? Who are their competitors? All you ever wanted to know about facebook as a global employer can be found in this presentation.

1. GLOBAL
EMPLOYER
BRAND
ATTRACTIVENESS
Geert-Jan Waasdorp

2. Ranking Global Attractiveness
To measure Global Employer Brand
Attractiveness, the following question is asked to the
global workforce:
Which companies would you like to work for
abroad?
• Globally 2.3 million people would like to work
for Facebook
• Global ranking of Facebook is 43
• in Europe 32
• in North-America 24
• in Asia 42
• in Africa 65

3. Global Competition Facebook
The biggest global competitors for
Facebook are also the competitors
with the highest similar employer
brand.
These are Cisco and Dell
primarily, based on a combination of
attractiveness and content of
work, mainly Marketing and IT.
Second high competitors for Facebook
are Google, Microsoft and Apple: huge
attractive global employer brands.
A competitor with a high global
employer brand comparison to
Facebook is Yahoo.

4. Global potential
With 57% the highest potential
for Facebook can be found
in India. People who live in
India, Australia, Malaysia or
Russia are twice (or even
more) as enthusiastic about
Facebook than the global
average.
Notable is that Facebook has
no workforce potential in China,
the biggest workforce in the world.
In emerging markets as
Brazil, Philippines and South Africa
Facebook has no status
of preferred global employer.

5. Characteristics Facebook global workforce

6. Recruitment Marketing globally for Facebook
For Facebook to attract potentials
globally, the most important
recruitment marketing instrument is
- off course - their own (corporate)
Facebook site! This can be
powerful combined with sourcing en
marketing on the Facebook
platform.
Very interesting for Facebook to
attract potentials is also traditional
networking like family, friends.
For recruiting purposes job boards
and other instruments are also of
importance. For example in areas
where Facebook has to go to.

7. Global Mobility Drivers - Global EVP’s
The most important global mobility
drivers of Facebook potentials are:
• Better career opportunities
• Starting an international career
• Opportunity to broaden experience
(All three are more important than
the global average.)
As global EVP (employee
value proposition) there is a
great opportunity for:
‘Making change in the world’
This pull factor drives Facebook
potentials three times more than the
average global worker.

8. Global EPV: Making chance in the world

9. Preferred countries and cities for
Facebook potentials

10. Facebook potentials ask for mutual commitment
Facebook potentials are
mainly interested in a fixed
contract or security for a year.
More than three-quarter (76%)
wants to work three or more
years abroad.
Facebook global potentials
are strongly choosing for this
employer and therefore are
willing commit for a longer
time.
For Facebook this commit-
ment should be mutual,
in offering a labor contract
for at least a year.

11. Facebook will become a global top 20 attractive employer brand
In attracting global talent one of the strongest EVP’s for Facebook will be
‘making chance the world’
The most interesting talent pool for Facebook is India
In ‘the war for global talent’ Dell and Cisco are unexpected competitors
For recruitment marketing the own Facebook platform is leading
Facebook offers an interesting mix for marketing, IT and internet
China is the missing link in global attractiveness

12. Tips for Facebook
Transform the Facebook recruitment platform (on Facebook) into a real
recruitment experience: actual, real-time, professional and modern
Invest in knowledge and know how to recruit in and to India
(www.globalrecruitmentscan.com)
Define and translate the global EVP
Win global, act local:
Know what drives talent by country and by occupational area
Know all recruitment marketing channels

13. Curious in more?
I have put this presentation online to get in contact with
everybody who wants to know more about:
Global recruiting
Global city marketing
Global country marketing
Global employer branding (EVP)
Global recruitment intelligence
Geert-Jan Waasdorp
Global Recruitment Intelligence Consultant
Founder of Intelligence Group
http://nl.linkedin.com/in/waasdorp
@waasdorpigi
info@tfbs.nl
More information about the data, look at:
http://www.intelligence-group.nl/files/51113/GlobalRecruitmentIntelligence.pdf