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Final Presentation vigor
- 2. We present to you Communicate in style BUSINESS RUN BY FIVE ENERGETIC MANAGERS Jean ‡ Stef ‡ Jascha ‡ Stef ‡ Geert
- 3. ‡ Communicate in Style Vigor, the company Vigor, a new and energetic company, currently employing 7 people. WHAT we do? We help business people express & differentiate themselves. HOW we do it? Phones. Exclusive, personalized, and highly valuable phones.
- 4. Vigor, the product Highly exclusive, Two types of wood, sustainable and exclusive color tones personalized ‘by Vigor’ Product USP’s phones of existing phonemanufacturers Personalization Exclusive business ‡ Brand Exclusiveness smartphone High Sustainability/Durability Designed with unique Stylish Look rebuilt cases ‡ Communicate in Style
- 5. ‡ Communicate in Style Business Model Just-in-time ‘with small standard stock’ Outsourcing ‘production, customization, repairs’ In-house expertise ‘Customer Relationship, Marketing, Branding, ‡ Sales, Warranty, Logistics’ High brand value High pricing = exclusivenss
- 6. ‡ Communicate in Style Low volume (targetgroup: ‘rich’ businesspeople Low start-up costs (outsouring & just-in- Revenue Stream ‡ time) High prices (exclusiveness, market- accepted) Locked-in accesories
- 7. ‡ Communicate in Style High pricing accepted Exclusivity key succes factor Smaller economic crisis impact The market ‡ Economy is beginning to rise again Niche market, small target group Customers expect exclusivenss
- 8. ‡ Communicate in Style High pricing accepted Exclusivity key succes factor Smaller economic crisis impact Economy is beginning to ‡ The market rise again Niche market, small target group Customers expect exclusivenss
- 9. Competitor Analysis ‡ A market for premium products for business people, competitors are limited and target different groups ‡ Gold plated & diamond smartphones Provide high-end & low-end No use of wood Online & unknown brands Mostly case rebuilds
- 10. Vigor, our customers are... wealthy, succesful business people rich and seek exclusiveness between the age of 30 - 40 gadget-oriëntated aware of the importance of status and uniqueness mostly male Possibility of product rebranding to target diverse targetgroups in the future
- 11. The Vigor Strategy Nice market, low sales volume, high profit margin Exclusivity Value of company is represented by the brand ‡ Low production costs due to outsourcing In-store product placement Direct contact with customers and partners
- 12. Product ‡ Communicate in Style Placement & Package deals with known exclusive brands Advertisment Gift packages Accesories In-store product placement Millionaires- & Business fair stands Business gifts Strong reduction for high-profile people