1. Business Challenge
Groupon is constantly looking for solutions that lead to an
increase in customer satisfaction and contribute to a bigger
conversion of daily deals.
Groupon focuses greatly on the examination and
improvement of site’s usability and gross profit
maximization by virtual merchandising.
The more expensive deal, the less spontaneous is the
purchase decision so evaluation of offer attractiveness
before transaction and real time adjustments to customers’
preferences may have crucial impact on company’s growth.

2. Solution:
gemiusHeatMap, the fastest click analyzing tool,
facilitates prompt analyses of user’s behaviour and
preferences and gives an opportunity for e-commerce
entities to meet client’ preferences in the field of site
usability, virtual merchandising and offer
attractiveness.
About Groupon
Launched in November 2008, Groupon features daily deals
regarding the best things to do, see, eat, and buy in 48 countries,
and soon beyond. Groupon has about 10,000 employees working
across our Chicago headquarters, a growing office in Palo Alto, CA,
local markets throughout North America and regional offices in
Europe, Latin America, Asia and around the world.
Cooperation between Groupon local offices, exchange of best
practices and open minds of our employees contribute to better
satisfaction of our clients and our constant growth.

3. Groupon, the biggest group buying and daily deals portal in the
world presents the benefits of using gemiusHeatMap
Good example of a local initiative undertaken to improve the
effectiveness of Groupon sites is the cooperation with Gemius and
implementation of gemiusHeatMap, live time click analyzing tool.
Thanks to gemiusHeatMap we can:
Raise our conversion
When deal is relatively not expensive the purchase decision is taken
spontaneously and we can easily control offer attractiveness by number of
closed deals. In case of more expensive deals users need more time for
reflection. Thanks to gemiusHeatMap we can perform a fast minutes A/B
testing and change content according to users’ preferences. Measuring
attractiveness of our daily deals upon generated clicks and adjusting titles,
images and short descriptions much faster brings us tangible benefits.
Run effective virtual merchandising
Working daily with gemiusHeatMap permits us to maximize gross profit by
finding optimal placements accordingly to changing trends of clicks and
margin they generate.
Improve our sites usability
We are doing our best for our users to find Groupon sites as much
intuitively as possible. Thanks to gemiusHeatMap we can rank links by
attractiveness and take decisions to change tabs placements according to
their importance for our clients. We can easily find out what is not linked,
frustrating for our users and what should be linked.
Motivate sales forces, graphic designers and copywriters
Showing real time ranks of content attractiveness, experimenting with
different photos, titles and measuring their clickability by fast A/B testing
results in close cooperation between departments.
Easy implementation and intuitive Firefox plug-in made us use
gemiusHeatMap on a daily basis. Tangible and measureable
benefits made us perceive gemiusHeatMap as an investment
resulting in great benefits.
Thank you gemiusHeatMap :)
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