3. Your job is to come up with a list of content you’re comfortable creating. For example:
•Standard posts: New opening times or changes to procedures
•Short-advice posts: Give one concrete piece of advise using a minimum of words.
•Comprehensive tutorials on how to do one specific task. Like a post on how to use myPrint
•Lists of valuable tools, software, articles, links, and so on.
•A series of posts focusing on one broad topic. Each episode should explain one aspect of
the issue.
•Videos. e.g. Celebrating Swansea Authors
http://www.youtube.com/user/CelebrateSUAuthors
•Podcasts.
•Shout-out posts – where you mention the work of other people in the niche.
•Discussion posts – where you ask a question and then take close notice of the discussion
taking place in the comments.
4. Choosing a Topic – take a little extra time defining your topic and the post will flow
better and you’ll develop something that matters to readers. If you’re not interested
in that topic why not let someone else blog about it.
Crafting Your Post’s Title – perhaps the most crucial part of actually getting
readers to start reading your post when they see it in an RSS reader or search engine
results page.
The Opening Line – first impressions matter. Once you’ve got someone past your
post’s title your opening line draws them deeper into your post.
Making your posts matter -a post needs to have a point. If it’s just an intriguing
title and opening you’ll get people to read – but they wont come back.
Call to Action – driving readers to do something cements a post in their mind and
helps them to apply it and helps you to make a deeper connection with them.
5. Adding Depth – before publishing your post – ask yourself how you could add depth to
it and make it even more useful and memorable to readers? Could you add more links to
other resources?
Quality Control– small mistakes can be barriers to engagement for some readers.
Spending time fixing errors and making a post ‘look’ good can take it to the next level.
Timing of Publishing Your Post – timing can be everything – strategic timing of posts
can ensure the right people see it at the right time.
Post Promotion – having hit publish – don’t just leave it to chance that your post will be
read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets
exponentially.
Conversation – often the real action happens once your post is published and being
interacted with by readers and other bloggers. Taking time to dialogue can be very
fruitful.
6. Pulse - Swansea University Science and Engineering Library blog
http://blog.swansea.ac.uk/pulse/
7. Cardiff School of Art and Design blog -
http://csadlibrarynews.wordpress.com/
10. “Average blog readers stay 96 seconds per
blog”
http://www.problogger.net/archives/2005/03/17/
how-long-do-your-readers-stay-at-your-blog-length-of-stay-
statistics/
11. Bringing tweeters, bloggers, webheads &
other awesome internet types together
from all across Cardiff. Our events are free
and open to all.
www.cdfblogs.com
@cdfblogs
