How to market your web site using Internet Marketing
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This presentation was originally used during our recent seminar and designed to show the audience different ways to market their web site.
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How to market your web site using Internet Marketing
- 1. Marketing Your Website Driving qualified traffic to your site
- 2. Quick Questions • Do you have a strategy for attracting visitors to your website? • What are the current methods you use to attract people to your website? • What ratio of traffic to your site is self generated compared to delivered by search engines? • How many people here today consider growing website traffic a priority?
- 3. Driving Traffic To Your Site Enterprise Email Marketing Search marketing Search Engine Optimisation Online PR
- 5. E-mail Marketing Objective What is it? • Increase sales • Very targeted • Increase traffic • Can be sales driven • Newsletter based • Increase awareness • All companies can and should be • Communicate with clients doing it • High return on investments • Access to analytics You should be collecting customer and prospect email details
- 7. E-mail Marketing Tips • Think about the times that you send • Test your campaigns • Look after your data • Analyse your campaigns • Use software to make all of the above easier
- 9. Search Engine Optimisation Objective What is it? • Provides free traffic • On-page optimisation • Provides highly targeted • Off-page optimisation traffic • Link building • Becoming an authority • Web site working 24x7 • Keywords • Local and national search • Content results Don’t be tempted to take short • Try to increase your search cuts with SEO. White Hat is engine footprint at all times the way forward
- 10. On Page Optimisation • Keyword selection • Titles, metatags, descriptions • Friendly URLs • Great content • Site maps • Usability • Internal linking
- 11. Off Page Optimisation • Keyword research • Link building (one way authority sites) • Quality links over quantity • Online PR
- 12. SEO Tips • Think natural, no sudden growth in links • Remember that the search engines have complex algorithms • No black hat • No duplicate content • Do your keyword research • Use Google analytics • Don’t forget local search
- 13. Search Engine Optimisation Analysis Online PR Link Building Content Optimisation
- 14. SEARCH MARKETING
- 15. Search Marketing Objective What is it? • Quick route to market • Pay per click • Highly targeted • Online advertising • Campaign led • Paid content • Paid inclusion Search Marketing can be expensive, research your keywords properly.
- 16. Search Marketing – Why We Do It? • Slightly different to SEO (in our opinion) • It’s extremely targeted • It works quickly, compared with Search Engine Optimisation. With high rewards, come risk
- 17. Search Marketing Tips • Determine your budget and your cost of acquisition • Keyword research is very important • Consider the location of your ads • If you’re paying for visitors, make sure you have a killer landing page.
- 18. ONLINE PR
- 19. Online PR – Why We Do It • The way that we communicate has changed. • The way that we buy has changed. • There is no hiding place. Embrace it and control it.
- 20. Online PR Objective What is it? • Increase the number of • Web 2.0 online conversations about • Social Media your brand • Social Bookmarking • Blogging • Drive targeted traffic to • Microblogging • Forums your website • Video Sharing • Increase your thought • Photo Sharing • Podcasts leadership position Take steps to protect your online reputation
- 21. Online PR Lifecycle Swap Value Exchange experiences and not messages Spread your Branding wings Consistency Optimise and Repeat
- 22. FINAL THOUGHT
- 23. Marketing Your Website Blogging & Off line marketing Micro-blogging Video Uploading & Podcasting Advance Keyword Social Research SEO & Search Marketing Networking Email Marketing Joint ventures Link Building Great Press Releases Content
- 24. Great content Social networking Video uploading Podcasts More traffic Press releases More potential customers Proactive link building Greater chance to build Blogging your brand Search engine More online conversations optimisation Higher leadership position Search marketing More authority Joint ventures Greater Search Engine Email marketing footprint. Newsletters Off line marketing
- 25. Traffic Sources for Generate UK October 2008 Search Engines Social Media Direct Traffic Emarketing Via other sites PPC/Paid