This document discusses strategies for international retail expansion. It begins with an agenda for a presentation on case studies and strategies. It then provides information on opportunities in developed markets like Canada, Western Europe, Japan, and the United States. Emerging markets with opportunities discussed include Brazil, China, India, Mexico, and others. Key factors driving global retail growth are identified as the rising global middle class and growing consumer spending power. The presentation emphasizes understanding cultural differences between markets, bringing new products and brands, partnering with local companies, maintaining focus on the home market, and properly implementing the brand abroad.
19. EGYPT CHINA
INDIA
BRAZIL MALAYSIA
Emerging
Markets
20. EGYPT CHINA
MEXICO
INDIA
BRAZIL MALAYSIA
Emerging
Markets
21. RUSSIA
EGYPT CHINA
MEXICO
INDIA
BRAZIL MALAYSIA
Emerging
Markets
22. RUSSIA
EGYPT CHINA
MEXICO
INDIA
BRAZIL MALAYSIA
SOUTH AFRICA
Emerging
Markets
23. RUSSIA
EGYPT CHINA
MEXICO
THAILAND
INDIA
BRAZIL MALAYSIA
SOUTH AFRICA
Emerging
Markets
24. RUSSIA
TURKEY
EGYPT CHINA
MEXICO
THAILAND
INDIA
BRAZIL MALAYSIA
SOUTH AFRICA
Emerging
Markets
25. 1 BILLION
people will ENTER the global
consumer class by 2025.
Source: McKinsey Global Institute
26. 1 BILLION
people will ENTER the global
consumer class by 2025.
600 MILLION
of them will live in
EMERGING markets.
Source: McKinsey Global Institute
29. Nielsen, Emerging Markets, Emerging Opportunities, March 2012
CONTRIBUTORS TO GROWTH
Population
Growth
Market
Vitality
30. Nielsen, Emerging Markets, Emerging Opportunities, March 2012
CONTRIBUTORS TO GROWTH
Population
Growth
Product
Innovation
Market
Vitality
31. Nielsen, Emerging Markets, Emerging Opportunities, March 2012
CONTRIBUTORS TO GROWTH
Middle
Class
Population
Growth
Product
Innovation
Market
Vitality
32. Nielsen, Emerging Markets, Emerging Opportunities, March 2012
CONTRIBUTORS TO GROWTH
Middle
Class
Population
Growth
Product
Innovation
Women
Market Consumers
Vitality
33. Nielsen, Emerging Markets, Emerging Opportunities, March 2012
CONTRIBUTORS TO GROWTH
Middle Purchasing
Class Power
Population
Growth
Product
Innovation
Women
Market Consumers
Vitality
34. Nielsen, Emerging Markets, Emerging Opportunities, March 2012
CONTRIBUTORS TO GROWTH
Middle Purchasing
Class Power
Population
Growth
Product
Innovation
Women Young
Market Consumers Populations
Vitality
35. Nielsen, Emerging Markets, Emerging Opportunities, March 2012
CONTRIBUTORS TO GROWTH
Consumer
Connectivity
Middle Purchasing
Class Power
Population
Growth
Product
Innovation
Women Young
Market Consumers Populations
Vitality
45. RELATIONSHIPS ARE CRITICAL
WARM HOSPITALITY
AND BUSINESS
ENTERTAINING
ARE VITAL
HIERARCHY IS
PARAMOUNT
EXPECT HARD
BARGAINING
46. PERCEPTION OF THE BRAND,
PRE- AND POST-OPENING:
Professional..................................... + 14%
Authentic........................................... + 11%
Technical............................................. + 10%
High end/premium.................... + 9%
Brand/image refresh............... + 21%
Source: Nielsen China in-store customer surveys
conducted February and April 2012, respectively
47. PERCEPTION OF THE BRAND,
PRE- AND POST-OPENING:
Professional..................................... + 14%
Authentic........................................... + 11%
Technical............................................. + 10%
High end/premium.................... + 9%
Brand/image refresh............... + 21%
Source: Nielsen China in-store customer surveys
conducted February and April 2012, respectively
54. REVERSE INNOVATION
TOTAL MOBILE-
CELLULAR
SUBSCRIPTIONS
REACHED ALMOST
6 BILLION BY
THE END OF 2011,
CORRESPONDING
TO A GLOBAL
PENETRATION
OF 86%
Source: International Telecommunications Union
58. I WISH I COULD START FRESH WITH
AN ENTIRELY NEW LIFESTYLE.
China......................................................... 70%
Brazil......................................................... 59%
Japan......................................................... 48%
UK............................................................... 38%
US................................................................ 36%
I SOMETIMES FEEL UNCULTURED;
I WISH I KNEW MORE ABOUT
THE ARTS, LITERATURE,
OTHER COUNTRIES, ETC.
China......................................................... 61%
Brazil......................................................... 55%
Japan......................................................... 53%
US................................................................ 31%
UK............................................................... 30%
Source: EuroRSCG, The New Consumer, June 2010
59. I WISH I COULD START FRESH WITH
AN ENTIRELY NEW LIFESTYLE.
China......................................................... 70%
Brazil......................................................... 59%
Japan......................................................... 48%
UK............................................................... 38%
US................................................................ 36%
I SOMETIMES FEEL UNCULTURED;
I WISH I KNEW MORE ABOUT
THE ARTS, LITERATURE,
OTHER COUNTRIES, ETC.
China......................................................... 61%
Brazil......................................................... 55%
Japan......................................................... 53%
US................................................................ 31%
UK............................................................... 30%
Source: EuroRSCG, The New Consumer, June 2010
60. I WISH I COULD START FRESH WITH
AN ENTIRELY NEW LIFESTYLE.
China......................................................... 70%
Brazil......................................................... 59%
Japan......................................................... 48%
UK............................................................... 38%
US................................................................ 36%
I SOMETIMES FEEL UNCULTURED;
I WISH I KNEW MORE ABOUT
THE ARTS, LITERATURE,
OTHER COUNTRIES, ETC.
China......................................................... 61%
Brazil......................................................... 55%
Japan......................................................... 53%
US................................................................ 31%
UK............................................................... 30%
Source: EuroRSCG, The New Consumer, June 2010
82. TIMING IS EVERYTHING
“ We had so much to
accomplish in the US.
We spent the last 10 years
repositioning and elevating
the brand. It was really
important for us to get things
right. It was important for
us to come [into Asia] in an
elegant, calculated way. ”
– Jenna Lyons, J.Crew Creative Director
95. Irwin Miller Barry Bourbon
Principal, Gensler Los Angeles Principal, Gensler San Francisco
irwin_miller@gensler.com barry_bourbon@gensler.com
+1 (213) 327-3720 + 1 (415) 836-4106