The document discusses the changing landscape of digital media and blogging. It notes that while anyone could once launch an influential blog, the most profitable topics are now dominated. However, opportunities remain in untapped niches that companies could explore through blogs and other digital media like podcasts and videos on YouTube and iTunes. It provides tips for digital media blogging, like search engine optimization, distribution across multiple platforms, engagement on social media, and building a brand. Contact information is given for Jim Turner of One By One Media who discusses how companies are looking to use digital media to get ahead.
4. The good old days of democratized media, where
anyone can launch a blog and achieve worldwide
influence, have come to an end. While there are still
untapped niches that are crying out for good blogs
-- ones that I believe corporations, not just
entrepreneurs can fill -- the most profitable topics
are spoken for. The window has closed. The game
has changed.
Steve Rubel - Advertising Age - May 31, 2010
6. The iTunes Store has over 150,000
podcasts available to subscribe. Once a
podcast has been subscribed to, iTunes
will automatically download new episodes
to that person's iTunes library.
7. People are watching 2 billion videos a day on
YouTube and uploading hundreds of thousands of
videos daily. In fact, every minute, 24 hours of
video is uploaded to YouTube.
18. Tips For Digital Media Blogging
• Search Engine Optimization - Make Sure To Tag Everything
19. Tips For Digital Media Blogging
• Search Engine Optimization - Make Sure To Tag Everything
• Distribute To Every Possible Channel - YouTube, Blip, iTunes
20. Tips For Digital Media Blogging
• Search Engine Optimization - Make Sure To Tag Everything
• Distribute To Every Possible Channel - YouTube, Blip, iTunes
• Find and Use Your Community - Twitter, Facebook, and others
21. Tips For Digital Media Blogging
• Search Engine Optimization - Make Sure To Tag Everything
• Distribute To Every Possible Channel - YouTube, Blip, iTunes
• Find and Use Your Community - Twitter, Facebook, and others
• Build Your Brand