GeoDemographics for Utilities
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Presentation by GAMMA at the OSi Utility Seminar, Dublin June 2nd.
![Demographics using Small Areas and MapGenie Identifying, Targeting and Retaining Customers [email_address]](https://image.slidesharecdn.com/osiutilityseminar-110609105613-phpapp01/85/geodemographics-for-utilities-1-320.jpg)
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GeoDemographics for Utilities
- 1. Demographics using Small Areas and MapGenie Identifying, Targeting and Retaining Customers [email_address]
- 5. Census Data - 1911
- 6. Census 2011 – 1,100 Variables
- 8. District Electoral Division - DED
- 9. Small Areas – Census 2011
- 10. GEOCODING – FROM ADDRESS TO MAP
- 18. Geocoded Customer Address Data
- 20. Compare with Household Counts and Other Data
- 21. Map and Report on Results
- 22. INCA NEIGHBOURHOOD CLASSIFICATION INDEX
- 25. Service Gaps
- 26. Performance Gaps Low Penetration in Area
- 27. Evaluating Gaps based on Catchment Data Gap Location (L)ow Pen or (G)ap ? 5 Minute Population Competitor Count Total Monthly Spend (€M) Athlone G 12543 5 € 0.36 Clontarf G 30245 4 € 1.2 IFSC G 45211 4 € 1.8 Enniscorthy G 54222 3 € 2.6 Ballybofey G 23866 3 € 0.83 Dun Laoghaire L 32666 2 € 1.4 Maynooth L 37118 4 € 1.6