Lucidata Informatics provides help with complex supply chain, logistics and transportation data. We provide data, data-as-a-service, industry data models, and pre-built analytics solutions. We also provide data modeling and analytics solution architecture services to improve and enrich your analytics for better insights, and also to explore options to monetize your data assets.

1. Lucidata Introduction
Geoffrey Clark | 2016-04-04 | US-WA-SEA
copyright Lucidata 2016

2. How to address this imbalance?
http://www.delphianalytics.net/

3. What is our Vision?
• We help customers wrangle their data
– Schema-less solutions are fundamentally incomplete.
– Schema (i.e. metadata) is required for solid and sustainable data analysis and
management.
– Only an enterprise view of data assets can complement an enterprise business
strategy.
– Frequently, market intelligence data is also desired to enrich, integrate and
contextualize corporate data.
• We provide consulting services
– Technical services to manage data and metadata.
– Business management to change culture.
– Training services to build you own FTE data science team.
• We provide Data-as-a-Service analytics products
– Keep your investment in data schemas up to date and ready for strategic
questions, especially the ad-hoc and unexpected.
copyright Lucidata 2015

4. Who is Lucidata?
• Geoffrey Clark, Principal and CEO
– Data Modeler: logical and rational DW
– Solution Architect: analytics
– Strategy : risks, what-if, sims, wargames
• Associates at Lucidata
– Senior Data Modeler, requirements expert
– Advanced Analytics experts
– Senior GIS analysts and FOSS4G development
copyright Lucidata 2015

5. Who are our partners?
Partners
• MicroStrategy
• Actian
• Datamorphosis
• SimaFore
• The Dupuy Institute
• Air Transport Research
Society
• Tamr
• SpaceCurve
• ...others
Customers
• GM
• Chrysler
• Con-way
• Takata
• NEC
• LLamasoft
• INFORMS
• Classmates
• Hilton Worldwide
• ...others

6. Independent Consultants
• We are technology agnostic, we do not profit by
any technology preference or recommendation.
• We recommend evaluating open source
technology whenever possible.
• We do form partnerships with companies with
superior products that we frequently recommend.
• We prefer to have direct relationships with our
customers, but this is not always possible.
• We are frequently sold as “senior talent”, re-
branded by consultancies to impress customers.
copyright Lucidata 2015

7. What is our Vision?
• We help customers wrangle their data
– open source software, automation and “big data techniques”
have dramatically lowered the costs for integrating data and
democratizing analytics.
– if you have not integrated your data, your competitors are
working on it, and they want to eat your lunch.
• We provide consulting services
– Technical services to manage data and metadata.
– Business management to change culture.
– Training services to build you own FTE data science team.
• We provide Data-as-a-Service analytics products
– Keep your investment in data schemas up to date and ready for
strategic questions, especially the ad-hoc and unexpected.
copyright Lucidata 2015

8. Simulate
Optimize
Forecast
Derive (data mining)
Summarize & Describe (statistics)
Visualize
Join & Filter (data warehousing)
Measure & Store (source systems)
Entities & Relationships (data modeling)
BIEASTATSOR
Analytics
Quality
AMATEUR PROFESSIONAL
... rest upon this
foundation
What is Analytics?
copyright Lucidata 2015 8
The universe of Data
Where did you get your information ?
DatatoInforefinement
Generated
insights $$$

9. Try Titan, our analytics kickstarter
Market
TMS
CRM
Lucidata Titan
Standard BI
Formal, Trusted,
Shared, Public
Data Exploration
Ad-hoc, Agile
Experimental
indivi
duals
Power
Users
Clean, Load
& Join Data
Form New
BI Questions
Analyze
Data
Find New Data
Analytics User Segments
FIN
Your
Data
Knowledge,
Definitions,
Hierarchies,
Relationships
Ad-Hoc Data
Playground
Standard,
Industry
DataIndustry
Reference
Executives,
Managers
Analysts,
Knowledge
Workers
Technical Challenge, Data Integration Cultural Challenge, User Integration
How Unique is your data?*
* is that a source of advantage, or confusion?

10. Global Omni-Mode Trip Planner

11. Examples – intelligence projects from
Lucidata, using Titan geoserver
Flights that traverse volcanic ash
clouds risk damaging their engines,
and risking the safety of passengers
and crew. Are ATC and airline
procedures adequate to avoid this risk?
Let’s run a “what-if” simulation with
the new procedure proposal ...
Competitive Intelligence for LTL
trucking on Network Terminal Capacity,
as defined by “door pressure” average
loaded or unloaded pounds per door
per shift. This was done with
“mechanical turk” labor as business
process outsourcing.

12. Example - Sales Performance
Management, market share by ZIP
copyright Lucidata 2015

13. Examples - military projects from
Lucidata, using Titan geoserver
Where were US
Navy assets when
China declared the
East China Sea ADIZ?

14. How to connect to the world of Supply
Chain, Logistics and Transportation?
Oracle
Transportation
Manager
Magic Quadrant #1
TMS system.
Purchased from G-
Log, evolved since
then, a massive set
of tables and
columns.
Better automate
data integration.

15. Example - data enrichment for a
trucking cloud software provider
copyright Lucidata 2015

16. Let’s automate adding NOAA weather
data into your analytics environment
copyright Lucidata 2015
Standard NOAA data
model, by Lucidata
available in Titan

17. Data Architecture for Retail Chain
copyright Lucidata 2015

18. Example Sensor Data Model
Columnar
MPP
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