Nice presentation of the mobile application Kwit, which help its users to quit smoking by intensive use of gamification. So far, Kwitters have saved more than $263 millions!

1. /Kwit/
Introduction, metrics & data
http://kwit.fr

2. Introduction

3. Kwit is based around the concept of
gamification, a tool for motivation. In
Kwit, it’s used for behaviour change -
helping people stick to their decision
to quit smoking. Gamification makes
things fun by adding game-elements
to the process.

4. Timeline
Kwit was launched on
the AppStore for
iPhone and iPod touch
2012 2013 2014 2015
We get the idea and
start working on it
Kwit 2, an entirely
redesigned version of
Kwit was released on
the AppStore
Kwit will be adapted to
the Apple Watch
Kwit HD was launched
on the AppStore for
iPad
Kwit was launched on
the Google PlayStore
Kwit was launched on
the Windows
Marketplace
Kwit 2 will be released
with a design fully
adapted to Material

5. Versions
http://get.kwit.fr
Kwit free
Kwit 2 $1.99
Kwit HD $1.99
Kwit $1.32
Kwit $1.99

6. Ratings

7. Translated in

8. Users from
96 countries

9. Metrics for iOS

10. Download distribution
Kwit Kwit 2 Kwit HD
Kwit HD
2 000
Kwit 2
130 000
Kwit
200 000
332 000 downloads

11. Age distribution
13-17 18-24 25-34 35-54 55+
4 %
17 %
36 %
36 %
7 %

12. Gender distribution
Men Women
53 %
48 %

13. Data
Collected anonymously on 213000 users

14. Money saved by users
$263.416.896,00

15. Cigarettes not smoked
584.797.376

16. Kwitters cumulated quitting time
116.433 years

17. Life expectancy gain
18 years

18. Tar not ingested
1.550 kg
= 62.000 cups of coffee

19. Contact us:
geoffrey.kretz@kwit.fr